Reid All About it

NOVEMBER 3, 2023

I’ve had a few writing projects finish recently and have room for more client work in my schedule. I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Don’t subscribe?

Tools 276

Tools Strategy Revenue Technology 276

YourMembership

MARCH 8, 2013

We know that there are key points when recruiting new members to any organization that are crucial to survival. But focusing only on recruitment can be a big mistake if you are ignoring the qualities, characteristics and attributes that attracted members in the first place. Ahhh…the Alan Parsons Project. by Megan Rockett.

Social Media 150

Social Media millennials Recruiting Recruitment 150

Higher Logic

OCTOBER 17, 2019

As you strategize for the future, consider a few add-on tools to help you amplify the impact of your online community and strengthen your ability to meet the personalized needs of your members while driving association revenue, among other business objectives like recruitment and advocacy. Resource: Higher Logic + AACSB Case Study.

Revenue 211

Revenue Tools Member Engagement Member Experience 211

Reid All About it

NOVEMBER 10, 2023

The weekly list of free educational events and resources for the association community… Got a writing project ? I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Member app.

Certificate 286

Certificate Price Tools Technology 286

Reid All About it

APRIL 14, 2023

No need to ask in ASAE Collaborate, Brightfind shares an RFP template for CMS and website redesign projects. This template is also helpful for other technology selection projects since those vendors will need much of the same information. Hear details from a case study organization that has turned this pattern around.

Leadership 195

Leadership Education Revenue Strategy 195

Membership Marketing

MARCH 8, 2012

Fundraising with Social Media. In the March edition of Associations Now , Andrew Lang highlights a social media success story titled Tweeting for Dollars. Labels: Social Media. There is no doubt that social media efforts can be a challenge. Fundraising with Social Media.

Social Media 40

Social Media Marketing Price Survey 40

Reid All About it

DECEMBER 18, 2020

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Host: Remote Leadership Project. Tactics covered will include SEO, automation, social media and more. 1 CAE credit.

Video 221

Video Certificate Review LMS 221

Reid All About it

MARCH 12, 2021

The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Understand the best ways to leverage your social media profiles and other free promotional channels. Host: Fridays@4.

Nashville 370

Nashville LMS North Carolina Recruiting 370

Aaron Wolowiec

SEPTEMBER 10, 2013

Projects hit roadblocks. And by the end of the year, you find it harder and harder to recruit – and keep – volunteers. According to Engel and Hoffman, here are some hallmarks of a mission-driven volunteer program: Projects are evaluated based on how they contribute to the organization’s mission. Sound familiar?

Michigan 100

Michigan Committee millennials Social Media 100

Reid All About it

OCTOBER 15, 2021

Their approach “prevents digital fatigue and protects deep work time while keeping social connections alive and moving projects forward.” Learn how associations leaders like you are using AI to grow membership and revenue, making proactive business decisions assisted by AI, and showing return on investment for AI projects.

Revenue 195

Revenue Committee Strategy Technology 195

Reid All About it

DECEMBER 8, 2023

Another advantage of an app: it’s a centralized communication channel to your members, unlike social media platforms your association doesn’t own. Consider where the AMS fits into your organizational ecosystem at the onset of the project rather than an afterthought. Member app. Member retention. More info/register. 1 CAE credit.

Strategy 276

Strategy Video Technology Innovation 276

Reid All About it

FEBRUARY 16, 2018

Some quick hits before we get to the list of next week’s free webinars: Organic reach is declining on social media—here’s what to do about it. Hear case studies and ideas on how to use LinkedIn to drive membership and engagement. Hootsuite ). How to convert blog readers into leads. Kissmetrics ). Tue 2/20 at 3:30 p.m. –

DC 150

DC Washington Recruiting Recruitment 150

Reid All About it

MAY 1, 2020

How can associations use social media to impact legislative outcomes? Hear several case studies on how we have transformed these meetings and how it can work for your association. – Projects that Lead to Analytics Success. Hosts: Kaiser Insights, Dynamic Benchmarking and Matchbox Virtual Media.

North Carolina 273

North Carolina Revenue Strategy Education 273

Spark Consulting

MARCH 6, 2014

A number of the studies cited in the whitepaper are of more recent vintage (see page 22, “Additional Resources”). Some of the best sources we found include: The Corporation for National and Community Service’s Volunteering America database , a federal government data gathering project that is continuously updated. How can we help them?

millennials 150

millennials Certificate Project Committee 150

Nexus Marketing

MAY 31, 2024

We advise our clients that short-term, one-time, or highly localized goals are better supported with other marketing channels like direct email outreach , paid ads, social media, or specialized local SEO services. Remember, these should revolve around demand generation. Consider the scale of support you want.

Strategy 52

Strategy Content Marketing Process 52

Beth Kanter

APRIL 23, 2012

Through a recent research project, we learned that nonprofits are innovating in subtle but remarkable ways, and we believe their success is replicable for other organizations. Case Study: Community Thread, Stillwater, MN. The organization’s social media presence became like a snowball gathering mass.

Innovation 28

Innovation Technology Minnesota Social Media 28

Membership Marketing

JANUARY 27, 2010

Unleash the Power of Market Testing in Your Membership Recruitment. And because of the larger quantities and costs involved, testing is a particular necessity and an ideal opportunity when it comes to membership recruitment. Testing in membership recruitment allows your organization to market more efficiently. Case Study. (9).

Recruiting 40

Recruiting Recruitment Marketing Price 40

CMA Solutions

JUNE 16, 2022

These elements include keyword-based web content, blogs and case studies with internal backlinks within pages. This can be through external backlinks, social media and business directory listings. The project involved fixing broken internal links. Recruiting new members is one of FEW’s organizational objectives.

Strategy 52

Strategy Press Release New Jersey Illinois 52

Membership Marketing

JULY 26, 2011

The other day, I received a comment from the CEO of an organization that basically said, “Hey, your marketing didn’t work” Marketing done properly provides statistically projectable outcomes that can be done with great precision. You ground your projections with the best information that you have at the time.

Marketing 40

Marketing Project Price Survey 40

Reid All About it

NOVEMBER 11, 2022

This guide from Crimcheck for Associations explains how to do a proper, ethical, and fair social media screening on potential hires. All of your stakeholders are happy when you have engaged, happy attendees so join us to hear practical case studies on how you can create some of the happiest attendees in the world.

LMS 39

LMS Education Technology Strategy 39

Membership Marketing

MARCH 9, 2012

• Membership Tenure – Projecting how long a member will remain with your organization. Unleash the Power of Market Testing in your Membership Recruitment. Fundraising with Social Media. Case Study. (9). Membership Recruitment. (4). Social Media. (5). Social Networking. (6).

Marketing 40

Marketing Price Analysis Survey 40

Membership Marketing

FEBRUARY 21, 2011

This is where I think social media plays a role. Last year I had written a post entitled Social Medial: Manure or Pearls? In case you're interested, it's available at: [link] Vinay. Social media is one answer to where we collaborate, but my answer is membership in an association. Case Study. (9).

Innovation 40

Innovation Marketing Price Survey 40

Membership Marketing

JUNE 10, 2010

One of the most enjoyable projects that I work on each year is the Membership Marketing Benchmarking Report. For associations with over 5,000 members, direct mail is considered the most effective channel for new member recruitment. Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9).

Report 40

Report Marketing Tips Price 40

Membership Marketing

FEBRUARY 16, 2011

To thank you for your participation in this best practices research project, I will send you a copy of the final report. Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Membership Recruitment. (4). Social Media. (5). Social Networking. (6). Network with Me.

Survey 40

Survey Marketing Price Analysis 40

Membership Marketing

FEBRUARY 12, 2010

As you may recall, last year, our survey provided critical comparative data on how organizations recruit members, engage new members and renew their members. To thank you for your participation in this best practices research project, I will send you a copy of the final report from this study. Case Study. (9).

Survey 40

Survey Marketing Analysis Price 40

Membership Marketing

DECEMBER 9, 2010

Knowing the Average Tenure of your membership is a crucial data point to use in marketing planning and making long term budget projections. Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Membership Recruitment. (4). Social Media. (5). Social Networking. (6).

Analysis 40

Analysis Price Survey Virginia 40

Reid All About it

OCTOBER 7, 2022

It’s much better to get this news well before your project begins so you can figure out how to juggle these tasks with your regular workload. Don’t assume the membership recruitment, engagement, and retention practices that worked pre-pandemic will continue to work as well now. . – Speakers: Colleen Scott, CCS Project Management.

Blended Learning 41

Blended Learning Education Video Conference 41

Membership Marketing

APRIL 22, 2011

In marketing, whether it be for membership recruitment and retention, conference attendance, participation in your certification program or whatever, the key analytic is cost per order. It should be used as one of many tools in marketing not just an inexpensive way to check off having done a marketing project. Case Study. (9).

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

JANUARY 29, 2010

As you may recall, this book resulted from a thorough study under the guidance of Jim Collins (Good to Great) comparing 18 matched associations. As an example, just in the area of membership recruitment, testing and then analyzing data can commonly improve performance as follows: • List tests – Can impact response by 500 percent.

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

JANUARY 27, 2011

It might be because of vacancies, special projects, or large events. Theoretically, an association could carry staff for these situations, but this might add extra costs for salary, benefits, computers and software, office space, and recruitment or severance. Unleash the Power of Market Testing in your Membership Recruitment.

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

FEBRUARY 5, 2010

Here are three examples of how you can project your future membership. Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Membership Recruitment. (4). Social Media. (5). Social Networking. (6). Tony can be reached at Tony@MarketingGeneral.com. Network with Me.

How To 40

How To Analysis Price Survey 40