article thumbnail

Outshine Your Competition: 7 Social Media Tips for Lighting Manufacturers

CMA Solutions

If you’re Amerlux, a B2B architectural lighting manufacturer, you launch a multifaceted, months-long content strategy that includes blogs, press releases, guides, case studies and, above all, social media. Especially social media. Gaining trust on social media requires authenticity.

article thumbnail

Event Cancellations: An Unexpected Case Study Happens at MPI WEC

Association Adviser

The communication team delivered a consistent message to all attendees and industry professionals unable to attend through social media. Brittany Thompson is a project manager with Naylor Association Solutions. The AV team sought out the correct materials for the performance. About The Author. Email her at bthompson@naylor.com.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Social Media Tactics That’ll Have You Flexing Your Association’s Brand Muscle

Association Briefings

When executed properly, social media is one of the best tools for an association to create an industry “brand” that’s seen as an informational authority. Here are seven social media tips to keep your followers excited about your organization’s social channels. In 2020, over , 3.6 In 2020, over , 3.6

article thumbnail

Construction Industry Marketing: 11 Ways to Build a Better Brand

CMA Solutions

You can position your company as an industry authority by consistently sharing informative blog posts, case studies, videos and infographics about current industry trends and best construction techniques. Use Social Media Engagement Social media is a powerful tool for building brand awareness and customer engagement.

article thumbnail

Association Brain Food: 4.12.24

Reid All About it

.* – Leadership Excellence: Prioritization and Inspiring Change Navigating complex projects and organizational change can be daunting for any leader, but women often face unique challenges in gaining buy-in and driving results. More info/register. Hosts: Answers For Associations and Strategic Membership Solutions Tue 4/16 at 11 a.m.

Revenue 259
article thumbnail

Association Brain Food: 4.5.24

Reid All About it

She recaps a case study presented at the Innovation Summit about the American Board of Medical Specialties’ use of the blue ocean strategy to expand their certification tool into new markets. Hear how to build and maintain trust on teams, spot potential trouble early, and foster a culture of accountability for project success.

Revenue 259
article thumbnail

Construction Industry Marketing: 11 Ways to Build a Better Brand

CMA Solutions

You can position your company as an industry authority by consistently sharing informative blog posts, case studies, videos and infographics about current industry trends and best construction techniques. Use Social Media Engagement Social media is a powerful tool for building brand awareness and customer engagement.