Higher Logic

MARCH 19, 2019

By investing in quality digital advertising space, making engagement growth a priority, promoting your space, and striking a good advertising balance, you can increase exposure for your own initiatives or bring in more outside sponsorship, all leading to additional non-dues revenue. Read the full story: MSCPA Case Study.

Revenue 191

Revenue Tips Massachusetts Newsletter 191

Reid All About it

OCTOBER 13, 2023

Associations usually rely on corporate marketing budgets for sponsorship revenue. Come ready to learn, share, and discuss strategy, resources, and challenges. Learn about the types of technology needed for associations looking to retain, engage or grow membership and revenue programming. More info/register. Host: WorkerBee.TV

Revenue 272

Revenue Austin Tools Education 272

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. GrowthZone shares strategies for selling your board (or boss) on the need for a new AMS. Board buy-in on tech. Association podcast.

Tools 272

Tools Strategy Revenue Technology 272

Reid All About it

FEBRUARY 23, 2024

Professionals for Association Revenue talked to Michelle Brien of Matchbox about the difference between virtual events and digital initiatives. Unlike social media platforms, a mobile app is controlled by your association and serves as a tangible reminder of the value of membership. Digital initiatives. Member mobile app.

DC 261

DC Washington Member Engagement Innovation 261

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Unlike social media, a mobile app serves as a centralized communication channel for your members. Member app. 1 CAE credit. .

Certificate 281

Certificate Price Tools Technology 281

Reid All About it

DECEMBER 8, 2023

Another advantage of an app: it’s a centralized communication channel to your members, unlike social media platforms your association doesn’t own. Mark Lowry at Association Analytics shares helpful member retention strategies. The Data Bunch will cover must-have insights and strategies from data governance to analytics.

Strategy 272

Strategy Video Technology Innovation 272

Reid All About it

APRIL 14, 2023

ASAE Volunteer Opportunities + Volunteer Panel Learn about tools and strategies to help you determine what a satisfying career means to you and start taking steps toward a more fulfilling career. Hear details from a case study organization that has turned this pattern around. More info/register. 1 CAE credit. More info/register.

Leadership 195

Leadership Education Revenue Strategy 195

Reid All About it

MAY 21, 2021

Hear about strategies from associations (and a few non-profits) that have weathered this and how these strategies can ultimately help us engage more members – a greater diversity of members – in the work of the association going forward. Workforce Strategy Webinar: Tools You Can Use. 1 CAE credit. More info/register.

San Jose 369

San Jose Email Marketing Tools millennials 369

Reid All About it

NOVEMBER 13, 2020

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. It also assesses 76 challenges across nine association strategy domains, including membership, meetings, advocacy and education. Sabrina Meyers, Co-Founder, Two Social Media Chicks.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

Reid All About it

FEBRUARY 15, 2019

Tue 2/19 at 1 p.m.* – How to Use Social Media to Raise Money Online. Learn how to leverage your social media accounts to raise money and strengthen relationships with donors so they give again. Hear about current trends in the social media landscape that nonprofits need to understand. More info/register.

Social Media 170

Social Media DC System Technology 170

YourMembership

FEBRUARY 27, 2014

The side effects of this change are: A loss of traditional revenue generated by membership dues. Social media/community. We recently published a case study featuring Ewald Consulting , one of the largest AMC’s we work with at YM. They have enjoyed remarkable growth with this strategy.

Case Study 150

Case Study Arizona Social Media Revenue 150

Reid All About it

OCTOBER 15, 2021

The survey explores how association executives are managing member engagement and retention, achieving operational goals, crafting digital transformation strategies and coping with the ongoing effects of the COVID-19 pandemic. Membership strategies. to identify five membership strategies of high-performing associations.

Revenue 195

Revenue Committee Strategy Technology 195

Reid All About it

MAY 1, 2020

Pair his post with this one from Northstar Meetings Group: 17 ideas for incorporating revenue-generating opportunities into your online meetings, conferences and webcasts. Host: Matchbox Virtual Media. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Driving Revenue when the Engine Stalls.

North Carolina 273

North Carolina Revenue Strategy Education 273

Reid All About it

OCTOBER 22, 2021

From blog posts to case studies, find out exactly what content marketers create for each stage of their content marketing funnel. Presenters: Michael Shonholz, Chief Revenue Officer, ARG. Learn how to set the right tone and develop the best strategy for your company-wide meeting, sales kickoff, or association event.

San Diego 195

San Diego Education Social Media Content 195

Reid All About it

AUGUST 19, 2016

– Social Media 201: Content Curation, Time Management and Audience Engagement. If you’re not seeing any return on the time you’re spending on social platforms or if you’re not sure of next steps, this session is for you. Increase Engagement and Drive Revenue with Marketing Automation.

Price 150

Price Social Media Email Marketing Innovation 150

Reid All About it

MARCH 5, 2021

Hear about the strategies and tools modern associations are using to supercharge member engagement. We’ll help you craft a total event program strategy that includes virtual and hybrid events and that gives you the flexibility you to need to handle the return of in-person gatherings. More info/register. Host: CEO Update. Host: Cvent.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

CMA Solutions

JUNE 16, 2022

Your SEO strategy should be clear: Move your brand on the first page of search engine results. At CMA, we devise a thorough SEO strategy for every digital marketing campaign that addresses three critical components of our award-winning program. This can be through external backlinks, social media and business directory listings.

Strategy 52

Strategy Press Release New Jersey Illinois 52

Reid All About it

JULY 7, 2023

PAR Member Meet-Up: Sales Tactics that Association Teams Use to Win Email subject lines, purposeful outreach and unique follow-ups: join this PAR Member Meet-Up to learn and share how association revenue producers are managing customer engagement and guiding their clients to great investment choices. Host: ASAE Tue 7/11 at 12 p.m. CAE credit.

Tools 195

Tools Education Newsletter Chicago 195

Association Adviser

APRIL 16, 2013

Each program must support your overall strategy and mission, or it could have a negative impact on your membership and brand. A new report by Veris Consulting and Brittenford Systems identified five primary growth challenges cited by association CEOs: Rethinking revenue model and income generation. Social Media.

Revenue 60

Revenue Georgia Social Media Maryland 60

Disciple Media

DECEMBER 18, 2023

For example, by the end of a digital marketing course, learners might be expected to develop and present a comprehensive social media strategy. Here are key strategies: Quizzes and polls: Integrate quizzes and polls related to course content. Keep it appropriate and make it fun!

Course 36

Course Case Study Social Media Project 36

Reid All About it

MARCH 12, 2021

This investment can produce great returns to retention and revenue.”. EST – WEC Grapevine: How We Did It – Digital Event Strategy & Considerations. Discover the strategy behind MPI’s design of the WEC Grapevine Digital Experience. Presenters: Lisa Block, EVP, Conference Strategy and Design, Velvet Chainsaw Consulting.

Nashville 370

Nashville LMS North Carolina Recruiting 370

Disciple Media

FEBRUARY 6, 2024

Whether you are a coach, creator or business, starting a membership site can transform how you engage with your audience and create a recurring revenue stream. The key benefits we repeatedly hear reported are: Stable, recurring revenue: Predictable income streams provide financial stability and facilitate long-term planning.

How To 36

How To Price Analysis Content 36

Association Adviser

APRIL 15, 2014

Our research shows only half of associations ask advertisers and sponsors if they’re getting their money’s worth—only about 60 percent incorporate that feedback into pricing strategies. Many associations overestimate how much revenue a new NDR program will generate and underestimate how much time and resources it will require.

Revenue 60

Revenue Georgia Price Newsletter 60

Reid All About it

JULY 21, 2017

9 Social Media Metrics to Monitor. Learn how social analytics can uncover insights that help strengthen engagement; how to ensure content is resonating with the target audience and how social channels play a vital role; and how you can increase business by analyzing the competition. More info/register. Wed 7/26 at 2 p.m.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

Reid All About it

MAY 13, 2016

Brainstorm ways to start planning for the uncertain future with case studies and best practices from around the globe. If you’re looking for new ways to grow revenue for your association, there may be a secret weapon you haven’t considered: your online store. – Measuring: Using Social Media to Grow Membership.

North Carolina 150

North Carolina Raleigh Guidelines millennials 150

Higher Logic

APRIL 25, 2019

Why you should pay attention: Mobile event apps can help you generate additional revenue through sponsored ad space and push notifications. Case Study] : Massachusetts Society of CPA’s Online Community is Members’ #1 Benefit. Monitor social media feeds + hashtags. Publish an event blog or newsletter.

Massachusetts 226

Massachusetts Newsletter Social Media Conference 226

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. 2015. ** 11%. Source: Association Adviser 2015-2016.

Revenue 60

Revenue St. Louis Price Cost 60

Membership Marketing

OCTOBER 21, 2011

Case Study: A Thriving Membership Organization. It is a good example to show to people who argue that membership is no longer a viable go to market strategy. Case Study: A Thriving Membership Organization. Case Study. (9). Cost of Wrong Strategy. (8). growth strategies. (4). Awareness.

Case Study 40

Case Study Marketing Price Survey 40

Reid All About it

JANUARY 19, 2018

Have a subscription strategy: why a monthly service could be a savvy play for associations. Learn four simple strategies that will help you manage these changes, and succeed as an event strategist. Presenter: Dan Berger, Founder and CEO, Social Tables. 3 Strategies to Future-Proof Your Association. Wolcott, Quartz ).

LMS 174

LMS Price Revenue Technology 174

Reid All About it

MARCH 20, 2020

Virtual strategy meetings. As the new COVID-19 reality descended upon us, Lowell Aplebaum was in Chicago to facilitate a strategy session. He shares useful lessons learned on virtual strategy facilitation. If you follow me on social media, you know I’m a huge advocate of food banks. Conference sponsorships.

North Carolina 221

North Carolina Technology Strategy Revenue 221

Membership Marketing

MARCH 8, 2012

Fundraising with Social Media. In the March edition of Associations Now , Andrew Lang highlights a social media success story titled Tweeting for Dollars. Labels: Social Media. There is no doubt that social media efforts can be a challenge. Fundraising with Social Media.

Social Media 40

Social Media Marketing Price Survey 40

Reid All About it

JANUARY 10, 2020

How to build a successful content marketing strategy from scratch. Per study, women don’t self-promote as much as men. Join us while we discuss how live events are uniquely capable of delivering incredible returns when integrated as part of a multichannel marketing strategy. Mike Murray, Content Marketing Institute ).

LMS 243

LMS Software Chicago Washington 243

Membership Marketing

APRIL 12, 2012

News on Social Media and Membership Marketing. As we continue compiling the data for the 2012 Membership Marketing Benchmarking Report for our upcoming release, I thought that I would share some trends that we are seeing related to social media. Labels: 2012 Benchmarking Survey , Social Media , Social Networking.

Social Media 40

Social Media Marketing Price Survey 40

Spark Consulting

NOVEMBER 18, 2014

How do I balance mission/big vision and the practical things we need to do to keep the doors open (like make sure we have a positive revenue flow)? A positive revenue flow is a means to that end, but it is not the end in itself, which is one of the things that ostensibly distinguishes us from the for-profit sector.

Committee 150

Committee Case Study Maryland Revenue 150

.orgCommunity

FEBRUARY 25, 2019

Set Strategy. At the wide end of this funnel, your decisions will determine the overall campaign strategy. What are your current revenue and sales priorities? You can strengthen anecdotal information with research such as member needs surveys, white papers and case studies. Don’t forget social media.

Marketing 68

Marketing Case Study eBook Social Media 68

Reid All About it

MARCH 30, 2018

Find out about strategies that go beyond common sense and provide cutting-edge verbal and nonverbal techniques that can be applied directly with immediate success. Hear insights from new brain research and case studies that show how changing the way you manage your consciousness and focus will improve how you design events.

Project 150

Project Resources Software eBook 150

Reid All About it

FEBRUARY 23, 2018

Hear about some creative, persuasive, and (maybe) some Machiavellian strategies. Presenters: Bruce Rosenthal, consultant in strategy and implementation of corporate partnership programs. Learn how usability testing can help drive significantly improved user experiences based on case studies and research. 1 CAE credit.

DC 79

DC Washington LMS Social Media 79