Association Adviser

DECEMBER 17, 2018

Like many associations, the Texas Society of Association Executives relies heavily on its print publication as a tool to engage members and earn non-dues revenue. With a new design direction, TSAE then revamped its content strategy. TSAE earns non-dues revenue on a portion of each sale. The Solution.

Case Study 74

Case Study Texas Guidelines Revenue 74

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APRIL 12, 2024

Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Katrina Ciccarelli McAfee at Association Analytics shares a three-step strategy for improving new member acquisition. Member recruitment. Quick hits Why a membership renewal notice is not an invoice. |

Revenue 256

Revenue Strategy Price Newsletter 256

Higher Logic

AUGUST 14, 2018

ASAE knew Collaborate was a strong member benefit, but insights gleaned from Association Analytics’ Acumen tool proved the community extends beyond just a place for members to interact: Revenue : community users with at least one activity per month generate 5 times more revenue than users with one activity or fewer per month.

Case Study 120

Case Study Analysis System Revenue 120

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NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Equip your organization with the knowledge and tools to navigate the evolving cybersecurity landscape. 1 CAE credit. . 1 CMP credit.

Certificate 281

Certificate Price Tools Technology 281

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FEBRUARY 2, 2024

They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. They start with the benefits of a well-crafted print magazine, just in case you have to make a case to your leadership team. Practice implementing zero-based budgeting strategies in sample scenarios.

Certificate 266

Certificate Denver South Carolina Project 266

Association Analytics

FEBRUARY 14, 2022

Tools – What tools do you have? What tools do you require? Revenue growth driven by improved membership numbers, increased product sales and optimized marketing reach and effectiveness. This will help increase membership and revenue. How does it align with the association’s strategies? What limits you?

How To 169

How To Case Study Cost Revenue 169

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FEBRUARY 23, 2024

Professionals for Association Revenue talked to Michelle Brien of Matchbox about the difference between virtual events and digital initiatives. PAR Member Meet-Up: Strategic Negotiating Learn key negotiating strategies to improve your negotiation outcomes. Digital initiatives. More info/register. Wed 2/28 at 9 a.m. – CAE credit.

DC 261

DC Washington Member Engagement Innovation 261

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JULY 31, 2020

– Event Marketing Strategies for Virtual and Hybrid Events. As virtual and hybrid events become the new normal, examine the best practices for event marketing and engagement strategies. Learn how virtual events can be part of a meaningful data-driven content strategy. Tue 8/4 at 12 p.m. 1 CMP credit. More info/register.

Montana 362

Montana Revenue Innovation Case Study 362

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MAY 21, 2021

At LeadershipNow, Lance Mortlock explains the difference between scenario planning and forecasting , and offers six questions to help you identify which tool will provide the outcomes your association needs. Join us for an engaging discussion, interactive Q&A and useful tools to help give you the edge when pursuing your next promotion.

San Jose 369

San Jose Email Marketing Tools millennials 369

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MARCH 24, 2023

Sponsorship strategy. Non-dues revenue. A survey conducted by the Professionals for Association Revenue (PAR) revealed that 86% of associations said their business development strategy is underperforming or non-existent. PAR explains why a business development strategy is vital to association revenue health.

Revenue 227

Revenue Chicago Leadership Education 227

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FEBRUARY 19, 2021

Board strategy. They also describe how credentialing programs can help your association increase member engagement and revenue. s (MGI) annual membership benchmarking report, so I’ve put this new book by Tony Rossell, MGI’s senior vice president, on my list: How to Grow Recurring Revenue, Reach New Markets, and Achieve Your Mission.

Revenue 322

Revenue Las Vegas Marketing Leadership 322

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JULY 7, 2023

PAR Member Meet-Up: Sales Tactics that Association Teams Use to Win Email subject lines, purposeful outreach and unique follow-ups: join this PAR Member Meet-Up to learn and share how association revenue producers are managing customer engagement and guiding their clients to great investment choices. Host: ASAE Tue 7/11 at 12 p.m. CAE credit.

Tools 195

Tools Education Newsletter Chicago 195

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JUNE 9, 2023

Raymond Carver, “Rain” Non-dues revenue. They also share change management strategies for change-fatigued association professionals. Some of these strategies are new to me but look very promising. AI and Tech Strategy. What is/should be IT’s role and/or responsibility in their organization’s AI strategy?

Revenue 205

Revenue Content Chicago Leadership 205

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DECEMBER 8, 2023

Mark Lowry at Association Analytics shares helpful member retention strategies. The Data Bunch will cover must-have insights and strategies from data governance to analytics. Host: Impexium MC: Donna Gandt, Chief Revenue Officer, Impexium & Billhighway Tue 12/12 at 10:30 a.m. – Member retention. Zoom fatigue.

Strategy 272

Strategy Video Technology Innovation 272

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APRIL 14, 2023

With all the hoopla surrounding ChatGPT, it’s easy to forget that many of our existing tools already automate routine (and not-so-routine) tasks. ASAE Volunteer Opportunities + Volunteer Panel Learn about tools and strategies to help you determine what a satisfying career means to you and start taking steps toward a more fulfilling career.

Leadership 195

Leadership Education Revenue Strategy 195

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NOVEMBER 13, 2020

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. It also assesses 76 challenges across nine association strategy domains, including membership, meetings, advocacy and education. Nick Borelli, President/ Strategist, Borelli Strategies.

Recruiting 370

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JULY 17, 2020

Pandemic engagement strategies. MemberSuite identifies five strategies for engaging members during this next phase of the pandemic crisis : content, education, community, volunteering and causes. Meetings Today talked to event planners about revenue diversification, in-person vs. virtual attendee engagement, and managing your mindset.

Montana 341

Montana Revenue Strategy Conference 341

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JULY 24, 2020

She also said, shame is not a tool for social justice, but for oppression. – Proven Strategies to Increase Member Retention. Learn about three learning science lessons you can use to make lifelong learning part of your business strategy and help learners improve their professional skills. Host: Association Success.

Montana 259

Montana Revenue Case Study Conference 259

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NOVEMBER 26, 2021

Discover the psychological reasons remote work is cramping our creative style, hear the latest trends in digital creative strategy according to an October 2021 survey, and insights from virtually native creative collaborators at Canto and SketchDeck. Interactive), and Case Study Showdown. More info/register. 1 CAE credit.

Newsletter 195

Newsletter Revenue Certificate Leadership 195

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JULY 21, 2023

Fri 7/21 at 1 p.m.* – Cracking the Value Code: Uncovering Strategies for Pricing Your Learning Programs When you start taking a hard look at your learning product landscape, common conundrums around “value” and “pricing” often surface. What is IT’s accountability/role in developing overall strategy for their organization? 1 CAE credit.

Atlanta 195

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Higher Logic

MAY 2, 2019

If your association is interested in maximizing the educational value its offering members, you might already know that having a publication is a great asset to your content strategy. For example, an annual event publication could be your biggest print run of the year – and a huge opportunity for revenue growth and boosting member knowledge.

Tips 136

Tips Revenue Case Study Content 136

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OCTOBER 15, 2021

The survey explores how association executives are managing member engagement and retention, achieving operational goals, crafting digital transformation strategies and coping with the ongoing effects of the COVID-19 pandemic. Membership strategies. to identify five membership strategies of high-performing associations.

Revenue 195

Revenue Committee Strategy Technology 195

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MARCH 5, 2021

Forward-thinking associations are creating digital hubs to plug members into the entire universe of benefits, including new methods of content delivery, enhanced online learning engines, elegant tools to connect members with one another and provide seamless access to virtual, hybrid and live events. More info/register. Host: CEO Update.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

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JUNE 2, 2023

They also suggest what to do when you discover staff using tools that have flown under IT’s radar. Learn how integrating culture, strategy, and execution can make things happen in associations that are, frankly, long overdue—like being wildly profitable, attracting the best talent in the world, and being nimble and agile. 1 CMP credit.

Technology 195

Technology Chicago Education System 195

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MARCH 19, 2021

Get introduced to a culture assessment tool that highlights the next steps for taking your organization’s culture to the next level. Event Strategies 2021 and Beyond. Hear actionable advice and tested strategies for hosting both virtual and hybrid events. – Virtual Shake-Up 3.0: More info/register. More info/register.

LMS 370

LMS Nashville Strategy Video 370

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MAY 29, 2020

It covers virtual event strategy and technology, including a list of platforms for different purposes. Virtual learning strategies. MemberSuite suggests several strategies for designing a more effective and memorable virtual learning experience. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media.

San Diego 259

San Diego Strategy North Carolina Conference 259

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MARCH 12, 2021

This investment can produce great returns to retention and revenue.”. WBT Systems introduces a new brainstorming and innovation tool: jootsing. EST – WEC Grapevine: How We Did It – Digital Event Strategy & Considerations. Discover the strategy behind MPI’s design of the WEC Grapevine Digital Experience.

Nashville 370

Nashville LMS North Carolina Recruiting 370

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JULY 16, 2021

Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.

Revenue 195

Revenue Video Strategy Industry 195

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MAY 12, 2023

WBT shares seven MOOC business model strategies you should definitely steal. Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community (Book Discussion) Members’ needs are changing—they require more than value to engage with your association; they also want memorable, positive experiences. Membership tiers.

Chicago 200

Chicago Newsletter Mooc Education 200

Elevating Engagement

SEPTEMBER 6, 2023

Fresh off of her recently published book, Elevating Engagement , Kaiser draws upon her experience as an association leader to offer expertise on engagement strategies , member experiences , leadership growth , event planning , and more. A selection of articles featured in the Elevating Engagement newsletter: Are You Time Starved?

Newsletter 52

Newsletter Case Study Library Member Engagement 52

Higher Logic

AUGUST 7, 2018

Why not use ALL the tools at your disposal to accomplish your goals? An online community is a powerful tool that can harness customer feedback AND integrate with your other customer-focused efforts. This type of strategy translates to marketing-influenced revenue growth. Online communities connect your customers.

eBook 149

eBook Case Study Products Tools 149

CMA Solutions

JUNE 16, 2022

Your SEO strategy should be clear: Move your brand on the first page of search engine results. At CMA, we devise a thorough SEO strategy for every digital marketing campaign that addresses three critical components of our award-winning program. Most marketers agree that inbound marketing tactics (i.e. close rate. of traffic.

Strategy 52

Strategy Press Release New Jersey Illinois 52

Nexus Marketing

MAY 17, 2024

Ads are a massive revenue source for Google, so we can definitely expect more changes to the AI Overview system in the future for this reason alone—nothing’s set in stone! Skip ahead to learn more about the strategies on our mind these days.) Full-funnel content strategies are increasingly important. Does this matter?

Content 52

Content System Analysis Resources 52

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SEPTEMBER 17, 2021

Sponsorship strategy. The ten best tools to stay mentally sharp at work. Get advice and simple tools to create a personal brand that positions you as a leader in any industry. Learn the importance of including an effective DEI approach to any social responsibility strategy. She’s not kidding. 1 CMP credit. 1 CAE credit.

Content 195

Content LMS District of Columbia Tips 195

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NOVEMBER 12, 2021

It’s a good list to compare against your marketing strategies and tactics. Walk away with new strategies to level up as an event experience leader. 7 Tools to Create a Healthy Hybrid Workplace. Get an overview of the latest apps and strategies for workplace mindfulness, wellness and productivity. Board foresight.

Recruiting 195

Recruiting Recruitment Survey Revenue 195

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SEPTEMBER 25, 2020

Norwegian outdoor living concept ‘friluftsliv’ could be a valuable pandemic coping strategy. Chloe Richardson, rebooking expert, sales coach, strategy consultant and onsite process manager. Join us for tangible takeaways that you can implement right away to take your sales strategy to the next level. (JT Long, Smart Meetings ).

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Case Study Content Montana Price 285

Disciple Media

FEBRUARY 6, 2024

Whether you are a coach, creator or business, starting a membership site can transform how you engage with your audience and create a recurring revenue stream. The key benefits we repeatedly hear reported are: Stable, recurring revenue: Predictable income streams provide financial stability and facilitate long-term planning.

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How To Price Analysis Content 36