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Association Brain Food: 8.25.23

Reid All About it

The weekly list of free educational events and resources for the association community… “If you look at what you have in life, you’ll always have more. They pull out a few good ideas from survey comments too. Gen Z and millennials. Another report to add to your reading list is Deloitte’s 2023 Gen Z and Millennial survey.

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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations—a big group of human egos—are no different which is why membership benchmark survey reports are so popular. The ASI survey respondents are optimistic about the future of their associations—but less so than in 2017. Gain or maintain professional certification (12 percent). It’s human nature—the ego at work.

Survey 150
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Report: Meeting Planners Anticipate Attendance Increase

Associations Now

Meeting planners are troubled by escalating costs but remain optimistic about growing attendance in the coming years, according to a new survey. We got a lot of comments around F&B in the survey,” said Future Partners president and CEO Erin Francis-Cummings.

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Association Brain Food: 3.8.24

Reid All About it

You’ve probably seen survey reports about people registering later for events than in the past. Support, learn from each other, and build a stronger, more inclusive community. Discover how teams apply CliftonStrengths to communicate more effectively, engage more actively, and achieve their goals. Event marketing.

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Pay attention to what matters most

Aaron Wolowiec

For example, millennials just starting their careers often turn to associations for job opportunities and career advice. The problem: A one-size-fits-all approach to association management and communication doesn’t work, but associations aren’t always good at segmenting their memberships. 1 communication tool.

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Association Brain Food Weekly: 8.21.20

Reid All About it

The weekly list of free educational events and resources for the association community… Diversity benchmarking. Association Success is running a survey to benchmark diversity in the association industry. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Career pathways.

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Attracting Millennials: Are you thinking age-appropriately?

Association Adviser

Attracting millennials to your association requires thinking about the different life stages they are living through – and marketing to them appropriately. A lot of articles out there dispense quick advice about how to attract millennials to your association’s membership: reach them on social media! Younger vs. Older Millennials.