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Association Education and Certification: Best Benefit Ever

WBT Systems

It’s a question that many associations ask when planning benefit programs and communications to members. Best Benefit Ever = Association Education and Certification Programs. What benefits truly increase value for association members, increasing engagement and ensuring that they renew their membership?

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Association Brain Food: 12.15.23

Reid All About it

Lives of Gen Z and millennials. Juliana Kaplan at Business Insider describes how Gen Z and millennial parents are struggling right now. Online communities. Since associations are communities, it’s good to know what community experts believe is on the horizon. . – More info/register.

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Association Brain Food: 8.25.23

Reid All About it

Gen Z and millennials. Another report to add to your reading list is Deloitte’s 2023 Gen Z and Millennial survey. One of its sad findings: 46% of Gen Zs and 39% of millennials feel stressed or anxious at work all or most of the time. They pull out a few good ideas from survey comments too. More info/register.

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Report: Meeting Planners Anticipate Attendance Increase

Associations Now

There are a lot more millennials and Gen Z going to conferences now,” she said. But millennials and gen Zs are very digital generations—they might think it’s odd that there wasn’t a hybrid meeting option.” But she notes that the optimism also reflects the fact that younger generations are showing more interest in meetings.

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Association Tips: 6 Irresistible Member Benefits that Convince People to Join and Renew

Higher Logic

Active job boards are a great way to attract millennials as well. Even millennials who are already working in their chosen industry are often interested in new opportunities because, while they’re one of the most well-educated generations , millennials still make less money than their older counterparts.

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Attracting Millennials: Are you thinking age-appropriately?

Association Adviser

Attracting millennials to your association requires thinking about the different life stages they are living through – and marketing to them appropriately. A lot of articles out there dispense quick advice about how to attract millennials to your association’s membership: reach them on social media! Younger vs. Older Millennials.

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Association Brain Food: 3.8.24

Reid All About it

Support, learn from each other, and build a stronger, more inclusive community. 7 Tips for Marketing to Millennials Studies show that Millennials are now the largest B2B tech buyer group, making 59% of B2B buyers, with over 30% leading the charge and making those purchase decisions. More info/register. 1 CAE credit. .