Three Ways Your Association Can Build and Strengthen a Certification Program

SBI

When it comes to credentialing and certification programs, there are many advantages awarded to both the association and the professionals who pursue them. If your board of directors does not understand the commitment needed to make the program a success—and the financial realities of building and managing a robust certification program—then the credential will likely fail, and potentially drain the association of a significant amount of financial resources.

How Will Association Boards Recruit New Leaders?

SCD Group

The other friend shared that he had been active in a certification program and his state asked him to represent them on the national board. Every meeting cost me money in lost business. And, when they retire, volunteering for a board or association or nonprofit means the cost comes out of their pocket not their employers.

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The growth spurt continues for associations

Aaron Wolowiec

Nor did the top methods for recruiting new members: word of mouth and email. Perhaps not surprising, associations said conferences and trade shows are also common recruiting tools, ranking No. Competitive associations or sources of information (34 percent) and economy/cost of membership (31 percent) are the biggest external challenges to growing membership. More than 30 percent of associations offer certification of some kind.

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The growth spurt continues for associations

Aaron Wolowiec

Nor did the top methods for recruiting new members: word of mouth and email. Perhaps not surprising, associations said conferences and trade shows are also common recruiting tools, ranking No. Competitive associations or sources of information (34 percent) and economy/cost of membership (31 percent) are the biggest external challenges to growing membership. More than 30 percent of associations offer certification of some kind.

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Association membership is on the rise

Aaron Wolowiec

An unprecedented 865 associations responded to the survey, reporting on things such as membership recruitment and renewal, social media usage and marketing budgets. As for membership recruitment tools, email and world-of-mouth continue to be the most effective, but this year’s results revealed that direct mail is quickly gaining steam. 1 challenge, while cost remains an obstacle. I love my Barnes and Noble membership.

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Long Live Your Education Sessions: How To Repurpose, Reuse and Recoup Meeting Costs

Tom Morrison

That is 100 new members we did not have to recruit! Remember this… it is more cost effective to convince your current members to spend their money on meaningful programs than it is to recruit new members. Over the last six years, if there is one thing I’ve learned, it’s all content, if relevant, can be repurposed for new use. Our organization lives in the world of materials and science where the content that was developed years ago is still relevant today.

Partnership v. Membership: Prospecting Dos and Don’ts

Spark Consulting

Start by offering something that’s low cost (time, energy, attention, money, commitment). For the people who say no to that first offer, make a different low cost offer. Don’t pitch your certification at him if he’s nearing retirement – or fresh out of his formal schooling and won’t qualify for five more years. In Lewis’s last post in our ongoing series , he shared some great advice on prospecting for corporate partners.

Association Brain Food Weekly: 12.4.20

Reid All About it

Dr. Michael Tatonetti, CAE, explains how to overcome your colleagues’ (or leadership’s) fear of raising sponsorship prices —an argument that gets into goals, costs and value. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions.

Building Buy-In for an Online Community at Your Association

Higher Logic

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. The goal: If your organization offers certifications, continued education, or trainings as membership benefits, your leadership may want to boost involvement in these areas to grow non-dues revenue.

Association Brain Food Weekly: 11.27.20

Reid All About it

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

Association Brain Food Weekly: 9.18.20

Reid All About it

That’s why it’s a good time for your association to promote your certificate, microcredential and certification programs. At Associations Now , Lindsay Currie, CAE shares some low-cost ideas from for engaging and retaining members.

Association Brain Food Weekly: 10.16.20

Reid All About it

By the way, he’s the director of certification and education at the Professional Pricing Society so he knows what he’s talking about. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions.

Association Brain Food Weekly: 4.25.16

Reid All About it

EDT* – The Certificate is Obsolete: New Ways to Track PD, CE and Certification . In 2016, professionals should not be forced to keep track and self-report stacks of PDFs and paper certificates in order to demonstrate that they have met certification, CE, or professional development requirements. In this webinar, you’ll hear about today’s most effective talent recruitment and retention methods.

Association Brain Food Weekly: 4.25.16

Reid All About it

EDT* – The Certificate is Obsolete: New Ways to Track PD, CE and Certification . In 2016, professionals should not be forced to keep track and self-report stacks of PDFs and paper certificates in order to demonstrate that they have met certification, CE, or professional development requirements. In this webinar, you’ll hear about today’s most effective talent recruitment and retention methods.

Association Brain Food Weekly: 8.21.20

Reid All About it

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

4 tech facts Executive Directors need to know about AMS platforms

Nimble AMS

As people become increasingly tech savvy, the association technology you have in place will affect your ability to recruit talented employees today and for years to come. For example, Salesforce offers certifications and free training. Empowering your employees with skills and certifications will help them grow their careers, while also helping you attract top-notch talent looking to use their certifications in a Salesforce-driven organization.

Association Brain Food Weekly: 9.25.20

Reid All About it

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Learn how they approached membership recruitment, onboarding, engagement, retention, and renewal—the full membership lifecycle—to increase membership. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment.

Association Brain Food Weekly: 10.9.20

Reid All About it

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

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Association Brain Food Weekly: 1.10.20

Reid All About it

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Whether you’re adding new team members, refreshing staff skills, or changing your recruitment and retention approach, now is a great time to determine your HR needs. That easy and “cost-effective” platform or technical solution sounded good at the time, but now you must pay for costly upgrades and patches.

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Association Brain Food Weekly: 11.29.19

Reid All About it

Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. When you recruit members, you’re inviting them to your organization’s “party.” Explore easy-to-implement, cost-effective ways to make a bigger impact with your events. The weekly list of free educational events and resources for the association community… Will I see you at ASAE TEC next week?

Time for a MOOC-like makeover

Aaron Wolowiec

Professional and industry associations … don’t have obligations to a tenured faculty, so they can recruit faculty based on what content is in high demand; and their members are applying new knowledge and techniques in the field, giving them the ability to provide valuable job-related training,” the authors wrote. So, try offering digital badges and certificates (shareable on social media) for credit completion or educational advances. Massive Open Online Courses.

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Association Brain Food Weekly: 9.30.16

Reid All About it

Learn the pros and cons of offering micro-credentials, where micro-credentials fit in the ecosystem of professional development, ethical and practical considerations, and the impact a micro-credential could have on your existing certification program. Costs of a Virtual Conference. The future of learning has been on my mind lately.

Association Brain Food Weekly: 2.21.20

Reid All About it

Are they costing your users/members/customers time? Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Most association execs understand how the Americans with Disabilities Act (ADA) applies to meetings, certification exams and online courses, but what about one of your key public spaces—your website?

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Refocusing on Jobs and Education in 2015

YourMembership Blog

That question was answered in November when LinkedIn launched a new feature that will allow professional education companies and eventually colleges to provide certifications for LinkedIn users who have completed their courses. The new certification feature followed a yearlong test program that launched with a small number of companies, including Coursera, Lynda.com, Microsoft and others.

Association Brain Food Weekly: 7.17.20

Reid All About it

Quick hits before we get to the list of this week’s free education: Challenges and opportunities with membership recruitment for trade associations. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. In addition, many associations are wondering how the real estate market will be affected long term and whether they can reduce their office footprint and operating costs.

Association Brain Food Weekly: 5.8.20

Reid All About it

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Carey Goryl, CAE, CEO, Association for Advancing Physician and Provider Recruitment. Learn how to develop member personas and understand members by loyalty segments, a 5-step member recruitment process, and top ways for recruiting and retaining members. The weekly list of free educational events and resources for the association community… Chapter virtual events.

Association Brain Food Weekly: 7.11.16

Reid All About it

This webinar will provide essential information on the key changes expected in privacy rules, the repercussions of the GDPR, the costs of non-compliance and how associations operating in both the US and Europe can best adapt in this transitional phase. Learn how digital credentials—data-rich, portable, verified representations of demonstrated skills and earned certifications—are changing the way people learn, recruit, and work.

Unpacking the Association IT Director’s Workout Bag

Delcor

In a competitive job market, such talent may best be accessed by outsourcing rather than trying to recruit and retain in-demand experts. As the primary value proposition of cloud continues to shift from “cost/efficiency” to “innovation acceleration,” multi-cloud strategies should play a crucial role in this transformation. Trained staff in this area should have a minimum of an ITIL Foundations certification.

Association Brain Food Weekly: 6.19.20

Reid All About it

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. The wrong words – or worse, the forgettable words – can cost your organization countless opportunities. The Impact of COVID-19 on the Recruitment Industry: Current Analysis and Future Opportunities. The weekly list of free educational events and resources for the association community… Inclusion advice.

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Your Conference Is Offering Learning Scrap That Is Not Even Worth Recycling

Velvet Chainsaw

CEU And Certification Challenges When you layer those stats with the fact that CEUs are rapidly being commoditized, it’s pretty much a race to the bottom. The challenge with many certifications is that passing a test of memorization questions is no longer seen by employers as leading to better on-the-job performance. They know that passing a test or attending a workshop only leads to quasi-certification. Your conference and association value proposition is under attack!

Daily Buzz: Use Your Membership Portal to Drive Nondues Revenue

Associations Now

From the homepage you can link to different engagement opportunities, like your online community, events, and certifications. 37% reported a decline in benefit or quality offered and 29% reported it became too costly. Not all chapters handle member recruitment equally. Engagement might be the top priority of a membership portal, but it can generate revenue from your other offerings too. Also: a lesson in retaining young members.

Steal This Idea!

Association Adviser

Just about every association we know of is struggling to recruit younger members. A certification? Even if they don’t, those committed young fans will contribute in all sorts of valuable ways: volunteering to help with the mission-driven work of the organization, recruiting other supporters, amplifying messages and stories online and on social media. What low-cost or free opportunities can you create to join and participate in your community?

Steal This Idea!

Association Adviser

Just about every association we know of is struggling to recruit younger members. A certification? Even if they don’t, those committed young fans will contribute in all sorts of valuable ways: volunteering to help with the mission-driven work of the organization, recruiting other supporters, amplifying messages and stories online and on social media. What low-cost or free opportunities can you create to join and participate in your community?

Personal Relationships and Big Goals Keep AHE’s Sponsorship and Education Programs Healthy

Association Adviser

However, about a year later a recruiter called on behalf of the American Hospital Association asking me to interview for a job as an education director for one of their business units. We’ve been told that while AHE offers tremendous value to sponsors, the data set alone is worth the cost of sponsorship. It is a very robust portfolio that is included in the cost of membership. So the bulk of our education costs are one-time. There’s not a lot of cost to that.

Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. And that’s just the cost of joining. Recruitment strategy: help millennials get jobs. They’ve built content partnerships with recruiters and PR agencies. Upon the completion of a learning pathway, the learner receives a digital badge, certificate, and/or certification. Recruiting millennial members.

Culinary Federation Cooks Up a Master Chef Pipeline

Associations Now

The reasons for the shortage range from the profession’s long hours and low pay and the high cost of living in those cities to an unwillingness among lower-tier chefs to “rise through the ranks.”. They need to figure out what they can do to pay their employees better if they want to continue to recruit new cooks.”. ACF is helping to fill the recruiting pipeline and ensure quality education and professional development for chefs in two ways: Apprenticeship.

Best Association Management Software | Our Top Picks

Fonteva

With a cost-effective, unlimited user license, your organization can utilize Mogli SMS to communicate with members in an efficient process. Your association won’t have to waste time doing any costly integrations to try and figure out how to merge this tool with your CRM. Associations often provide educational opportunities, courses, and events to help their members educate themselves or even grant them official certifications. Assessments and certifications.

Online Education: How It Can Print Money For Associations

Tom Morrison

We would have to recruit 126 new members to equal the same revenue. As we all know, it is a much cheaper investment by the association to get current members to spend more money with the association than it is to recruit new members. Certificate Specialist Program to Keep Members in the Program Long Term We have found, employees love to accomplish training goals and employers love to post those certificates of them reach their goals on the wall.

Specialty Pharmacists Seek to Woo Students With Residency Program

Associations Now

A benefit to the organizations is that the program will serve as a recruitment tool. Cohen said the association already offers a certificate program in various specialty pharmacy programs such as rheumatoid arthritis and multiple sclerosis, and several pharmacy schools use NASP’s education center as a resource for their students. Certification does a good job at doing that, but it does it for folks who already have a degree of real-world experience with patient care hours already.

Prestige, Content Draw Researchers to Join Associations, Survey Says

Associations Now

Other common answers included required attendance at the annual conference, a need for certification, and networking opportunities. Meanwhile, among those who had not joined a society, the most common reason was high membership cost (24 percent). That could translate into more positive word-of-mouth marketing—a valuable recruitment method given the influence that prestige has on people’s decision to join.