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Association Education and Certification: Best Benefit Ever

WBT Systems

There are lots of great ideas in this collection, and one theme that runs through the collection is that of innovative association education and certification programs that have been tailored to the specific needs or interests of the association membership. Best Benefit Ever = Association Education and Certification Programs.

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How to develop your association’s professional development program

Freestone

Now more than ever, members are turning to their professional associations for continuing education, certifications, and career advancement resources. Exceed your member’s needs and your professional development goals with the right learning management system (LMS).

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Why members should have a seat at the leadership table

Nimble AMS

Associations are looking for innovative association management software (AMS) like email marketing, content management systems, e-commerce platforms, job boards, and learning solutions to transform MX. . To truly transform how your members benefit from your organization, you’ll want to invite them to the leadership table.

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How to create an association marketing strategy

Freestone

Consider segmenting your target audience based on the following: Prospective learners New learners Long-time learners Learners in leadership roles Age Profession Educational background After you create your segments, you can create specialized marketing materials to reach these specific groups.

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Association Brain Food: 8.25.23

Reid All About it

While we’re on the topic, Mercury Creative Group explains how to build a brand that attracts and retains younger members. Starkweather Association Services explains how to prepare your team for any project involving change , which is most projects these days. Managers, check in with your people! Marketing to younger generations.

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Association Brain Food: 2.2.24

Reid All About it

They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. They start with the benefits of a well-crafted print magazine, just in case you have to make a case to your leadership team. You have a full-time job, and doing systems projects isn’t it. Print magazines.

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Association Brain Food: 3.17.23

Reid All About it

Content is a commodity, says WBT Systems. You fall to the level of your systems.” They point out seven of those systems—or bad habits —and suggest good habits that chapters should practice instead. They point out seven of those systems—or bad habits —and suggest good habits that chapters should practice instead.

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