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AUGUST 11, 2023

Leadership pipeline. By educating the next generation of company and industry leaders, you’ll fill your association leadership pipeline too. CDT – Chicago Roundtable Event (Chicago IL) CNG is bringing together industry experts to discuss topics pertinent to your work with certification programs. Change management. Caputo, J.D.

Chicago 195

Chicago Certificate Marketing Content 195

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JANUARY 12, 2024

Today, organizations are challenged to not only identify the “high potentials” for specific leadership positions, but also to retain them. More info/register (ASAE Marketing Professionals Community). Mentoring is one way organizations can successfully transition employees through this change. More info/register.

LMS 266

LMS Member Engagement Education Revenue 266

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AUGUST 18, 2023

Marketing Artificial Intelligence in Action Gain an overview of the current marketing artificial intelligence (AI) landscape. Host: Nimble AMS Speakers: Collier Faubion, Senior Sales Engineer, Nimble AMS Tirrah Switzer, Senior Director of Product Marketing, Community Brands Thu 8/24 at 12 p.m. Daughtry, M.Ed., 1 CAE credit. .

Certificate 195

Certificate Education Revenue Marketing 195

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JUNE 25, 2021

Virtual conference pricing. The changes made by the American Society for Nutrition to their pricing model are worth noting. Amanda Milligan, Content Marketing Institute ). Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Ed Salvato, LGBTQ marketing specialist.

LMS 361

LMS Revenue Tips America 361

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JULY 31, 2020

Please consider participating in Marketing General Inc.’s If your members have to acquire new knowledge and skills to thrive in this new pandemic environment, WBT Systems suggests offering this type of certificate (and digital badge) program. – Event Marketing Strategies for Virtual and Hybrid Events. Tue 8/4 at 11 a.m. –

Montana 362

Montana Revenue Innovation Case Study 362

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SEPTEMBER 15, 2023

Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. – Sales Enablement for Associations Associations need marketing, membership and sales working as one unit with a drive towards shared goals.

LMS 256

LMS Revenue Arlington Education 256

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JUNE 18, 2021

WBT Systems offers the wisdom of Stoic philosophers like Marcus Aurelius and Seneca on topics pertaining to life inside and outside of associations, such as lifelong learning, change management, leadership, making the best of crappy situations and living in the now. Board Leadership ( Chatting with Agnes & Cecilia). every Monday.

LMS 369

LMS Certificate America Committee 369

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JULY 21, 2023

Fri 7/21 at 1 p.m.* – Cracking the Value Code: Uncovering Strategies for Pricing Your Learning Programs When you start taking a hard look at your learning product landscape, common conundrums around “value” and “pricing” often surface. Host: Omnipress Speaker: Tracy Grzybowski, Director of Marketing, Omnipress Thu 7/27 at 12 p.m. –

Atlanta 195

Atlanta millennials Price Technology 195

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FEBRUARY 19, 2021

MemberSuite explains why the demand is growing for certificate and certification programs and points out the difference between the two. I love Marketing General Inc.’s AMS experts will be showcasing platforms and sharing their knowledge with the association market. Credentialing programs. Membership recruitment.

Revenue 322

Revenue Las Vegas Marketing Leadership 322

Higher Logic

MAY 29, 2020

Instead, you need to align your new online community with the mission and priorities of your association's leadership. The goal: If your organization offers certifications, continued education, or trainings as membership benefits, your leadership may want to boost involvement in these areas to grow non-dues revenue.

Social Media 254

Social Media Tools Member Engagement Revenue 254

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JANUARY 3, 2020

Okay, let’s lighten the mood a bit with these ten emerging trends that will unbreak your workplace in 2020 , according to work futurist Dominic Price at Atlassian. 4 on Price’s list: “Your ability to focus will determine your success.” Ann Gynn, Content Marketing Institute ). Guest: Cathy Pales, Executive Leadership Coach.

Chicago 259

Chicago New Jersey Arlington Committee 259

WBT Systems

FEBRUARY 20, 2018

When an organization has limited resources, you can’t afford to invest time and money into educational programs—online courses, certifications, or conferences—that no longer meet the needs of your target audiences. Find out how much staff time (in dollars) is spent on marketing and managing the program compared to revenue generated.

Education 160

Education How To Certificate Committee 160

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! Step 7: Market, market, market! What is a Membership Drive?

How To 130

How To Discount Social Media Software 130

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JANUARY 14, 2022

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Combating Burnout: How Marketing Teams Are Burning Bright. Your marketing team could be at risk. Discover the tools you need to combat burnout on your marketing team and build a healthy and productive working environment.

Team 195

Team Technology Certificate Revenue 195

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JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

.orgSource

DECEMBER 26, 2022

Once associations had an automatic corner on their markets. She explained how to use Blue Ocean Strategy to give your organization the edge in crowded digital markets. She explained how ABOMS found a user-friendly solution to supporting members on their journey to professional certification. Leadership.

Technology 88

Technology Review Innovation Library 88

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JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Inclusive leadership. He suggests ten steps nonprofits can take to make space for black male leadership.

Innovation 359

Innovation Las Vegas Communications Education 359

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JANUARY 7, 2022

Email marketing automation software. explains the costs associated with email marketing automation software and the factors affecting those costs. They also provide a brief overview of pricing for some of the most popular email marketing automation software. Host: Institute of Association Leadership. Quick hits.

North Carolina 195

North Carolina Software Email Marketing Sacramento 195

Delcor

MARCH 31, 2020

Online learning programs expand your market for education since many members (and others in your audience) can’t always afford to attend or take time away from work to travel to conferences and other educational events. How much of the decision will be dependent upon pricing ? Certificates. Certifications.

LMS 81

LMS Authoring Tools Certificate Discount 81

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NOVEMBER 12, 2021

Marketing fundamentals. Tom Roach at Marketing Week says these seven fundamentals of marketing communication have stayed relevant because they’re based on how our brains work, not on how specific technology works. It’s a good list to compare against your marketing strategies and tactics. Board foresight. Quick hits.

Recruiting 195

Recruiting Recruitment Survey Revenue 195

WBT Systems

NOVEMBER 15, 2016

“Harley Davidson bikes are twice the price of the same exact Honda bike but will outsell it 13-1 because of community” – Ken Schmidt #HLSF16. We have also posted in the past about how to successfully market your association learning management system to appeal to members and potential members.

Learning Management System 150

Learning Management System LMS Certificate System 150

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DECEMBER 13, 2019

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. WBT Systems shared some depressing statistics about the percentage of leadership positions held by women. Mon 12/16 at 3 p.m.

Raleigh 259

Raleigh Review Class Education 259

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SEPTEMBER 11, 2020

The weekly list of free educational events and resources for the association community… Virtual conference pricing. WBT Systems describes the different factors you need to consider when pricing a virtual conference , and right at the top they say, “Your virtual conference should not be free.”. Virtual conference FOMO.

LMS 329

LMS Montana Revenue Price 329

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SEPTEMBER 17, 2021

Companies have dozens of options for spending their marketing dollars. He describes some solutions on the market now and where he thinks we’re headed. Jodi Harris, Content Marketing Institute ). Host: American Marketing Association. Sponsorship strategy. 86 Robert’s Rules. Motion to dismiss, indeed! Quick hits.

Content 195

Content LMS District of Columbia Tips 195

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JULY 23, 2021

Webinar pricing/sponsorships. Marketing General Inc. recently released their 2021 Membership Marketing Benchmarking Report , one of my annual must-reads. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Host: Marketing General Inc. Membership benchmark data.

Video 195

Video Technology Content Strategy 195

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MAY 21, 2021

Presenter: Carole Stizza, PCC, SHRM-SCP, executive leadership coach, senior HR professional and strength strategy specialist. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. 5 Secrets of Email Marketing Geniuses. More info/register. Must join Fridays@4 for free first.).

San Jose 369

San Jose Email Marketing Tools millennials 369

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DECEMBER 6, 2019

WBT Systems asks if associations need to think about providing a more sustainable professional development option to their members and market. Steven MacDonald at SuperOffice provides a guide to GDPR for B2B marketers that includes smart advice even if you don’t have an EU audience. A twofer on data privacy regulations.

LMS 221

LMS Software Revenue Cost 221

.orgCommunity

JULY 18, 2019

Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). But, HFMA has cast that old non-dues revenue practice aside. Sponsored educational programs.

Revenue 53

Revenue Certificate Blended Learning Discount 53

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APRIL 16, 2021

When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenter: Alex Mastrianni, senior manager of product marketing, Higher Logic. Guest: Patrick Bontinck.

Revenue 363

Revenue Strategy Team Content 363

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MAY 29, 2020

Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Guest: Alex Plaxen, Nifty Method Marketing & Events.

San Diego 259

San Diego Strategy North Carolina Conference 259

Forj

MARCH 2, 2021

The advantages are numerous, according to Jake Fabbri, chief marketing officer at Fonteva , a company that specializes in producing solutions for associations, professional societies and public agencies that run on Salesforce. ” He offers the example of a certification app. How do these experts gain their mastery?

Association Management 91

Association Management Price Software System 91

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DECEMBER 7, 2018

Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. Sounds like the perfect match in the competitive lifelong learning market. “ 71% of marketers use personalization in marketing, and 8 in 10 of them see results.

Washington 186

Washington DC Library Tips 186

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MAY 8, 2020

Keith Skillman, CAE (moderator), senior research and content advisor, ASAE: The Center for Association Leadership. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Gerd De Bruycker, marketing director at Cisco Systems. Mon 5/11 at 12 p.m. Tue 5/12 at 7 a.m. Host: PCMA.

North Carolina 221

North Carolina Montana Conference Revenue 221

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JUNE 12, 2020

I also like the 30-minute roundtables (8 person limit) based on interest, 1:1 virtual networking with other senior-level attendees, and the countdown clock on their home page showing when the registration price goes up. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Kimberly A.

Montana 243

Montana Leadership Tools Innovation 243

MemberClicks

MAY 17, 2022

Did they find the price too high? A lapsed member may have left because of a high price tag, but they’ll likely consider coming back if they can continue to receive the benefits they found most useful while paying less. Their tiers range from “Access” to “Leadership”, increasing in both the price and the number of benefits offered.

Tips 98

Tips How To Discount Price 98

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JULY 3, 2020

Inclusive leadership. Processes, policies and traditions are all areas of concern when it comes to DEI, but this meaty read, The Manager’s Guide to Inclusive Leadership — Small Habits That Make a Big Impact from First Round Review, describes small behavioral steps leaders can take to create a more inclusive workplace. 1 CAE credit.

Montana 221

Montana North Carolina Review Member Engagement 221

Higher Logic

SEPTEMBER 15, 2016

After finding there wasn’t any software in the right price range, CXPA saw Higher Logic and partner eConverse’s web design in action at the annual Super Forum conference in 2015. The mentoring module from Higher Logic was a good solution that wouldn’t burden staff time – it was an easy sell for the leadership team. "My

Certificate 120

Certificate Texas Resources Member Experience 120