Nimble AMS

JUNE 27, 2022

When it comes to delivering superior member experience (MX), association professionals know how important it is to invest in technology that drives member loyalty. Here are the top five member priorities to get you started: . 49% of members report a code of ethics as their most important member priority.

Leadership 118

Leadership FAQ Member Engagement Social Media 118

Higher Logic

MAY 29, 2020

The goal: Every year, bringing in new members is likely to be on your association’s list. Your organization needs to bring in new members to meet revenue goals, and often, this includes increasing the young member base. Looking to personalize and target your email communications strategy to different member segments?

Social Media 254

Social Media Tools Member Engagement Revenue 254

Aptify

JULY 1, 2021

Membership recruitment is a never-ending project. Every year, members leave your organization – they retire, change jobs or professions, go out of business, lose their professional development budget, or just leave for unknown reasons. As members go out the back door, you must keep new ones coming in the front. Get it now.

Recruiting 146

Recruiting Recruitment Social Media eBook 146

Nimble AMS

APRIL 3, 2022

In today’s evolving world, i t’s increasingly important to automate as many manual processes as possible so your staff has more time to create a great member experience. ?. Modern marketing, which requires easily slicing and dicing membership data so that the right message is delivered to the right person at the right time.

Software 130

Software Certificate Technology System 130

Nimble AMS

JULY 28, 2022

Remember, investing in new technology not only brings benefits to your organizational operations , but it improves the member experience. According to the Community Brands Study, there’s a direct correlation between innovative technology and member satisfaction.

Software 123

Software LMS Learning Management System Missouri 123

EventMobi: Association Events

SEPTEMBER 21, 2023

In this blog post, we’ll cover: How to increase membership retention The best member retention strategies Tips on creating an event strategy for member retention What Is Membership Retention and Why Does It Matter? Membership retention is an organization’s ability to keep its members active following recruitment and onboarding.

Strategy 130

Strategy Software Social Media Discount 130

Reid All About it

MARCH 12, 2021

I just read a new paper— The New Association Tech Ecosystem: Powering Member Experiences with Integration and Specialization —from Chris Gloede and Karen Power of Ricochet Advice and I suggest you do too, especially if you have technology or analytics decisions on the horizon. Host: American Marketing Association. 1 CAE credit.

Nashville 370

Nashville LMS North Carolina Recruiting 370

MemberClicks

SEPTEMBER 20, 2023

Now, members are looking for medical associations that can support their needs and career growth, whether that be through certifications and training or collaboration and networking. Professional associations are responsible for education standards, exams, training, and certifications.

Association Software 52

Association Software Software Organization Certificate 52

Reid All About it

DECEMBER 1, 2023

Member recruitment. To attract young members , you must recruit in ways that make sense to them. 6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? 1 CAE credit. More info/register. More info/register.

Arlington 266

Arlington Technology Strategy Los Angeles 266

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Survey 256

Survey Project Strategy Education 256

Reid All About it

MARCH 25, 2022

Professional development market potential. Thorben Grosser, VP of Product Marketing & Events, EventMobi. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenters: Julia Henderson, CPA, membership & marketing director, Virginia Society of CPAs (VSCPA).

Revenue 195

Revenue Content Virginia Technology 195

Reid All About it

JULY 21, 2023

This 5-step process can even be applied to sponsorship, membership, certification, education, in-person events, virtual events, or the next big thing your team creates. Host: Omnipress Speaker: Tracy Grzybowski, Director of Marketing, Omnipress Thu 7/27 at 12 p.m. – Hear tips to recruit and retain these generations. CAE credit.

Atlanta 195

Atlanta millennials Price Technology 195

Reid All About it

JANUARY 28, 2022

Take Your Silent Auction to the Next Level: Raise More Money, Free Up Staff Time and Create an Unforgettable Member Experience. The superman of silent auctions is going to lead a conversation alongside a few of his clients about how they revolutionized the silent auction experience. Fri 1/28 at 1 p.m. Host: Fridays@4.

Newsletter 195

Newsletter Survey Team Software 195

MemberClicks

AUGUST 1, 2023

Include items like your different membership levels , features and services, benefits, and how you’ll engage with members. Marketing Plan – Your marketing plan outlines quarterly goals, metrics for success, and strategies and tactics for reaching your ideal member profile and generating revenue to accomplish your goals in Step 1.

Recruiting 52

Recruiting Recruitment Cost Discount 52

Reid All About it

FEBRUARY 5, 2016

Learn tactics to maximize your non-dues revenue earning potential: analyze communication gaps, engage members with advertising, meet advertiser needs, arm your sales team with the right tools, and invest in resources that provide maximum return. – How to Build an Amazing Volunteer Recruitment Strategy. Register here. (1

Pennsylvania 150

Pennsylvania Social Media Recruiting Recruitment 150

Reid All About it

JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). Apply now for a Gold Circle Award or volunteer as a GCA judge.

Innovation 359

Innovation Las Vegas Communications Education 359

Reid All About it

JANUARY 14, 2022

Volunteer recruitment. Why do some associations have a tough time recruiting volunteers and others don’t? Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Combating Burnout: How Marketing Teams Are Burning Bright. Your marketing team could be at risk. CAE credits.

Team 195

Team Technology Certificate Revenue 195

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

Reid All About it

MARCH 5, 2021

The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Creating an Equitable User Experience through Digital Culture. (must join Fridays@4 first, it’s free). Host: ASAE.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

MemberClicks

AUGUST 3, 2023

According to Marketing General , just after networking, the second most common reason members join an association is for continuing education or professional certification. Any type of organization can use an LMS to build course content and design structured learning paths for participants to follow.

Software 52

Software LMS Certificate Learning Management System 52

MemberClicks

APRIL 28, 2022

Recruiting new members and keeping them engaged is a crucial activity for all associations. And while it’s a challenge to engage any of your member base, engaging young members can feel particularly daunting—particularly younger Millennials and Gen Z. That way, your young members can add new skills to their resume.

Tips 98

Tips millennials Newsletter Recruiting 98

Reid All About it

JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. But We Want Your Sponsorship How can an association build non-dues revenue and member engagement all at once? .

Revenue 205

Revenue Content Chicago Leadership 205

Reid All About it

OCTOBER 5, 2018

In their Ultimate Guide to SEO , HubSpot describes in plain English how to increase your site’s visibility and rankings with search engine optimization, content marketing, and link building. Presenter: Jason Askey, Product Marketing Manager at Cvent. How to Fuel Exceptional New Member Experiences. CAE credit.

DC 170

DC Washington Tools Certificate 170

Reid All About it

APRIL 2, 2021

Mike Murray, Content Marketing Institute ). Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Hear what works, where to focus your resources, marketing, management, and tracking. Presenters: Genevieve Borello (Moderator), CAE, Senior Manager, Member Engagement, ACTFL.

Revenue 335

Revenue Conference Industry Strategy 335

Associations Now

JUNE 28, 2017

Preliminary findings from this year’s Marketing General Membership Benchmarking Report indicate that membership growth is holding its own amid a whirl of challenging external forces. Where people are engaging now when it comes to membership is on social networks, through online webinars, certifications, and young professional groups.

Certificate 79

Certificate Survey Recruiting Recruitment 79

Forj

APRIL 22, 2021

It’s especially important considering education is the short game; increasing membership through retention and recruitment is the end goal. eLearning draws members in and provides the value that allows you to grow your membership and retain those learners over time. Marketing the new course? Subject Matter Experts. Developers.

Price 172

Price Course LMS Discount 172

Reid All About it

MARCH 26, 2021

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Robb Lee, CAE (moderator), Chief Marketing & Product Strategy Officer, and responsible for DEI, ASAE. Creating successful virtual experiences begins with a long-term strategy. Host: MPI (fee for MPI non-members).

Innovation 259

Innovation San Diego LMS Strategy 259

Association Adviser

AUGUST 9, 2016

Providing excellent membership value is one of the most important ways associations improve recruitment and retention rates. The best way to ensure you’re delivering member value is to listen to how your members think you could provide a better service. Make sure your members know you’re happy to serve them on a personal level.

Tips 60

Tips Arizona Recruiting Recruitment 60

MemberClicks

MAY 30, 2023

Professional certifications – Certifications can open doors for your members by giving them a new set of skills. Not only does offering this benefit boost your organization’s reputation and general member satisfaction, it also helps your members advance their professions, personal goals, or gain access to new jobs.

FAQ 52

FAQ Price Discount Revenue 52

Reid All About it

MARCH 3, 2023

WBT Systems shares several association examples of self-assessment tools and programs for choosing a career path or course of study, preparing for a certification exam, or improving business practices and policies. Self-assessments reveal where you need to improve your skills and what you need to learn. Subscriptions. More info/register.

Revenue 39

Revenue Tools Education Member Experience 39

Associations Now

MARCH 22, 2017

A lot of associations are connecting headquarters and local chapters on things like dues collection, membership marketing, and member services. According to last year’s Chapter Benchmarking Report [PDF] by Mariner Management & Marketing, 31 percent of associations require dual national-chapter membership.

New Jersey 64

New Jersey Discount Detroit Certificate 64

Nimble AMS

JULY 22, 2022

According to the Community Brands 2022 Association Trends Study , there’s currently a disconnect between how members and association professionals perceive content is being personalized. 53% of members believe their association creates excellent or very good, personalized content, but only 25% of professionals agree.

Content 126

Content Marketing How To LMS 126

MemberClicks

FEBRUARY 9, 2023

One of the most effective ways to recruit new members is to let them know about your benefits. Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Association Adviser

JULY 27, 2016

Do they hold a special certification or degree within your industry? Are they a board member? Have they recruited other members, sponsors, volunteers or event speakers? Why collect so much member data? Tracking and recording this type of information lets you know how to fully engage each member segment.

Communications 60

Communications Content Member Engagement System 60

Association Adviser

JULY 28, 2016

Mentoring programs benefit members at all career stages. Carl Good , vice president of membership, marketing and business development at the National Roofing Contractors Association (NRCA), said face-to-face interaction with an association is still highly valuable for members. “In Certifications. Job opportunities.

millennials 60

millennials Arizona Communications Atlanta 60

Reid All About it

JULY 14, 2023

It’s interesting to see how two organizations rely differently on data to market their event to attendees, exhibitors, and sponsors. Gen Z, AI and marketing. Bill Sheehan at Multiview shares his top takeaways from ASAE’s 2023 MM&C conference related to Gen Z, AI and marketing—fun topics. Customer/member personas.

Education 39

Education Price Tools Technology 39

Reid All About it

FEBRUARY 10, 2023

Many of us are eagerly awaiting the release of Amanda Kaiser’s book, Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community , on February 14. Member recruitment. For the Love of Events ROI Hear different perspectives on measuring your event’s ROI and driving a better member experience.

Blended Learning 39

Blended Learning LMS Ohio Technology 39