article thumbnail

How The Executives Club of Chicago Doubled Membership With A New Member Value Proposition

Association Freak

Here's How We Helped The Executive's Club of Chicago Do It. The Executives’ Club of Chicago had to urgently revitalize its membership. A dynamic new CEO, Dr. Margaret Mueller, had rebranded the Club with the help of Energy BBDO, one of Chicago’s most famous ad agencies. They had always focused on Chicago.

Chicago 72
article thumbnail

Leading During a Pandemic: Setting Strategy, Virtually

Associations Now

The rapidly changing situation around the coronavirus meant that some were able to travel to Chicago for the meeting, while some were stuck at home. Aplebaum shared a few of his insights about the experience on LinkedIn, and I wanted to hear more about what worked during the event and what challenges strategy sessions still face.

Strategy 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Association Brain Food: 4.5.24

Reid All About it

Blue ocean strategy. She recaps a case study presented at the Innovation Summit about the American Board of Medical Specialties’ use of the blue ocean strategy to expand their certification tool into new markets. Learn proven strategies to impact the conversation against the backdrop of a Presidential election cycle.

Revenue 256
article thumbnail

Association Brain Food: 8.11.23

Reid All About it

Impexium recommends five strategies for a change management framework. – Onboarding Strategies for All Stages of Membership Does your onboarding strategy include new members and renewing members? Location: Chicago IL. Take away tools to develop more impactful strategies that lead to higher marketing effectiveness.

Chicago 195
article thumbnail

Association Brain Food: 3.24.23

Reid All About it

Sponsorship strategy. A survey conducted by the Professionals for Association Revenue (PAR) revealed that 86% of associations said their business development strategy is underperforming or non-existent. PAR explains why a business development strategy is vital to association revenue health. Location: Chicago IL.

Revenue 227
article thumbnail

Association Brain Food: 4.19.24

Reid All About it

If you work with chapters, components or affiliates, this post will give you a sense of how it will feel to hang out with your community at CEX: Association Component Exchange hosted by Billhighway, Impexium and Mariner Management in Chicago on May 7 or in DC and online on May 10. Education + mentoring. Consultant/founder wisdom.

article thumbnail

Self-Care Strategies for Meetings Pros

Associations Now

Consider these three self-care strategies. However, I also know my stress level and workload is probably nothing compared to our meetings team, who has tirelessly worked on this annual event pretty much since we wrapped things up in Chicago last year. So, what are some self-care strategies for meetings pros to consider?