Reid All About it

AUGUST 21, 2020

Association Success is running a survey to benchmark diversity in the association industry. This ten-minute survey will help all of us get a better, bigger picture of just how equitable the association industry is for everyone in it. Experience a best-in-class virtual event to inspire and start building your new event strategy.

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Reid All About it

OCTOBER 27, 2023

iMIS invites you to participate in their 9th Annual Membership Benchmark Survey. Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? Ask Me Anything: Marketing Automation Learn about marketing automation. Value proposition. What can automation be used for?

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Association Analytics

SEPTEMBER 22, 2021

According to Marketing General Incorporated’s 2021 Marketing Benchmarking Report, 50% of associations surveyed believe lack of engagement is the top reason members didn’t renew. Because engagement is critical to retaining members, many associations are using a member engagement score to track and build loyalty.

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Reid All About it

MARCH 4, 2022

Meanwhile tech giants are consolidating the industry by fully integrating software solutions to add seamless email marketing, accounting and post-COVID phygital conferencing, while the Cloud, in its second decade, is helping databases to connect anything to anything more securely at less cost. Top Trends in Content Marketing 2022.

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WBT Systems

NOVEMBER 28, 2017

First, you have to understand the needs of the different segments of your market. Then, inventory your existing content to see where you fit in the market and what approach you should take. Remember, people may say one thing in a survey about their interests, but their behavior may be more telling. Website and blog analytics.

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MemberClicks

MAY 17, 2024

If you want to forestall the latter outcome, it’s time to improve your marketing today. The channels through which you market to each group will differ. It’s critical to figure this out so that you can market effectively, without wasting money. What is an event description? So just what is an event description?

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Reid All About it

MARCH 11, 2022

Grassroots advocacy survey. Past surveys revealed predictive variables that helped advocacy professionals wisely invest their time and resources in strategies and tactics that lead to legislator influence. Your marketing team constantly talks about the buyer’s journey. Host: Content Marketing Institute. CAE credits.

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Reid All About it

JULY 21, 2023

McKinley Advisors surveyed association executives to understand the characteristics and behaviors that drive next-level board performance and strategic agility. He reminds us that “every time we go through a wave of automation, whole classes of jobs go away, but new classes of jobs get created.” See how you measure up!

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Eric Lanke

MAY 22, 2017

Baby Boomers and Gen Xers tend to think of diversity in terms of protected classes. This is leading many organizations to try to think about diversity more broadly than protected class. After surveying our membership rolls, we discovered that WSAE clearly reflected that trend. Diversity is contextual.

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EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! Better yet, survey your current members to ask what you could be doing better!

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Smooth The Path

MAY 21, 2020

With each launch of the New Member Engagement Study, we learn more about the best in class onboarding methods being used in the association industry. Please take this 10-minute survey to help grow the knowledge in the association community. Take the survey now. Related: Engaged members tell heartfelt stories.

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ISAE

APRIL 21, 2024

We’ll explore four top tips for promoting your incentive program, starting with how to develop innovative digital marketing strategies. Leverage digital marketing. If your organization wants to level up its marketing efforts, consider working with professionals. Take a collaborative approach. Offer exclusive opportunities.

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Reid All About it

JULY 31, 2020

Please consider participating in Marketing General Inc.’s s (MGI) second annual Association Economic Outlook survey. Survey participants will receive the study’s final report. – Event Marketing Strategies for Virtual and Hybrid Events. Presenters: Mike Dietrich, Vice President of Marketing at Cvent.

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Reid All About it

DECEMBER 13, 2019

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. Culture is a true business function, like IT or marketing, and requires processes, systems and internal positions to support it.

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Achieve

DECEMBER 8, 2023

There are so many vital activities that keep your program afloat aside from fundraising, from scheduling classes to holding auditions to supporting students. Email marketing. Ask both multiple-choice and open-ended questions about a range of topics on this survey. What was your favorite thing about your college experience?

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Associations Now

FEBRUARY 19, 2019

In one category—those whose membership had expired three to six months prior—AARC promoted its latest online and continuing education courses with an invitation to rejoin and sign up for a class. A simple survey or online form could help you better understand why members decided to leave. Slow down your cadence.

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Membership Marketing

DECEMBER 12, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Membership Marketing News You can Use. • First Class Letter rate is increasing to $0.45 (up from $0.44). Publications.

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GrowthZone

APRIL 23, 2020

Otter.ai : Free access to Otter for Teams, which automatically transcribes meetings, distance learning classes, and other things. Ubersuggest : Free plan for Neil Patel’s Ubersuggest, to generate keywords for content marketing strategy and production. SALES AND MARKETING. Benchmark : Free trial of email marketing solution.

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GrowthZone

MAY 2, 2023

The primary goal of best-in-class AMS is to help business, trade, and professional associations and chambers of commerce grow revenue, productivity, and member value. for membership applications, surveys, mass emails, landing pages, and project management). However, each solution on the market is unique. Not sure where to start?

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WBT Systems

JUNE 26, 2017

Participants take a health assessment survey at the start to identify health risks, choose a focus area (activity, rest, nutrition, quality of life, or safety), make a health commitment, and participate in health challenges. The challenge goal(s) will guide your content development and your marketing copy. Begin with the end in mind.

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Reid All About it

APRIL 28, 2023

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Membership marketing has come a long way since I first started in associations. Host: Grip Speakers: Dahlia El Gazzar, Founder, DAHLIA+Agency Hew Leith, VP of Marketing, Grip Wed 5/3 at 12 p.m. –

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Associations Now

MAY 29, 2019

Case in point: Recently, the PR Council announced that it would require its members to adopt a paid internship policy that mandates interns to be paid at least minimum wage for their local market, regardless of whether they’re receiving class credit. The policy takes effect in January. A labor case to watch.

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Reid All About it

MARCH 24, 2023

They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. A survey conducted by the Professionals for Association Revenue (PAR) revealed that 86% of associations said their business development strategy is underperforming or non-existent.

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Reid All About it

OCTOBER 21, 2016

Tagoras , a consulting and education firm specializing in the market for lifelong learning, invites you to participate in a survey that will help our community better understand how membership organizations use or don’t use social technologies to deliver learning. Here’s another link to the survey. Host: Marketing General Inc.

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Associations Now

MARCH 26, 2014

60 % At least six in 10 organizations from nearly every subcategory of nonprofits—from education to health to professional societies—reported an increase in fundraising in 2013, according to the Nonprofit Research Collaborative’s Year-End 2013 Fundraising Survey. Fundraising was up across the board in 2013 in the U.S.

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MemberClicks

MAY 5, 2022

Cooking Class. A cooking class is a fun, hands-on activity that (hopefully!) Help your young professionals bond while also sweating off some of their work stress with a kickboxing class or other fun group workout. Paint and Sip Class. Cocktail Making Class. Pottery Class. Kickboxing. New Member Mixer .

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Aaron Wolowiec

MARCH 25, 2014

Sarah Lugo, digital marketing coordinator for Digitec Interactive. This month’s guest blog post is by Sarah Lugo, digital marketing coordinator for Digitec Interactive. Here are my suggestions for best-in-class member education: Give members what they need and want. Invest in marketing. Follow her on Twitter.

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Reid All About it

JANUARY 13, 2017

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. For the ninth year in a row, Marketing General Incorporated (MGI) is conducting its Membership Marketing Benchmarking Survey. To participate in the survey, follow this link. Host: Grit Marketing.

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Reid All About it

JANUARY 13, 2017

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. For the ninth year in a row, Marketing General Incorporated (MGI) is conducting its Membership Marketing Benchmarking Survey. To participate in the survey, email Tony Rossell at MGI.

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Aaron Wolowiec

MAY 19, 2015

According to a recent survey by McKinsey and Co., says executives most often identify skills in strategy, operations and marketing and sales as most important for business performance, focusing efforts mostly on frontline employees. mentoring , Professional Development , study , survey. But the HOW….that’s McKinsey and Co.

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MemberClicks

DECEMBER 19, 2023

Your organization’s membership website is one of your most visible marketing assets. Members pay a fee for access to related events and opportunities, such as local sports competitions, networking, business discounts, or classes. Marketing and Feedback : Features for advertising and conducting organizational elections.

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WBT Systems

FEBRUARY 6, 2018

New players in the online learning market are bringing fresh ideas to online course development and marketing. If your online course doesn’t meet a market need, it won’t succeed. You’re looking for proof of market—evidence that will validate your online course idea. Paid ads are another good sign of market demand.

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Higher Logic

SEPTEMBER 12, 2017

Online educational courses and webinars , as well as in-person professional development classes. Benchmarking surveys, reports, and other original research or publications. Look at what other organizations are offering and their price level to find a general market rate for your offers. E-newsletters and physical magazines.

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GrowthZone

MARCH 13, 2021

This article will help you compare and evaluate the best association management software currently on the market. . Upgrades: Website Builder, Marketing Automation, Sales Funnel, and Continuing Education modules. Grow membership and revenue fast with sales funnel and marketing automation. Free trials available. Monthly pricing.

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Associations Now

APRIL 23, 2019

While the job market is much more promising for the Class of 2019 than it was when I graduated, this year’s grads will still have many anxieties and questions as they leave school: Did I pick the right career path? First-Timer and Student-in-Transition Tiers. Early-Career Networking.

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WBT Systems

JANUARY 16, 2018

McGonigal teaches a class at Stanford, How to Think Like a Futurist. A survey conducted by the Institute for the Future found that only 35 percent of Americans regularly think about their five-year future. If you can’t imagine yourself in the future, you will: Exhibit less self-control and give in more often to temptation.

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Reid All About it

MARCH 11, 2016

You association needs to leverage a strong platform to deliver a world class member experience. Location: Marketing General, Inc. Learn what the survey revealed, including ways for properties to close more business after site visits, and for planners to make sure the space is a perfect fit for their event. Jeff Altman, Esq.,

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