Reid All About it

MARCH 17, 2023

The weekly list of free educational events and resources for the association community… Online learning. But excellent content isn’t enough to gain market share. Learn what elements of engaging and effective online learning you must build into your live and on-demand programs. Content is a commodity, says WBT Systems.

Revenue 205

Revenue Certificate Committee Leadership 205

Reid All About it

JUNE 7, 2024

The weekly list of free educational events and resources for the association community… Generative AI. AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. Another is persuading members to make time for association engagement. More info/register (ASAE members only).

Chicago 205

Chicago DC Washington Strategy 205

Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. Member recruitment. Staff meetings. Sponsorship.

Revenue 257

Revenue Strategy Price Newsletter 257

Reid All About it

APRIL 19, 2024

By supporting these pairings, associations can foster a learning culture and community. Bulletin describes how member apps help improve member engagement by providing centralized communication channels for members. Gain a deeper understanding of lapsed members. Membership mobile app. 1 CAE credit.

Newsletter 252

Newsletter Content Social Media Education 252

Association Analytics

SEPTEMBER 22, 2021

According to Marketing General Incorporated’s 2021 Marketing Benchmarking Report, 50% of associations surveyed believe lack of engagement is the top reason members didn’t renew. Because engagement is critical to retaining members, many associations are using a member engagement score to track and build loyalty.

Member Engagement 169

Member Engagement Committee Tips Class 169

Fonteva

DECEMBER 19, 2019

Whether your association is made up of professionals in the same field or alumni who went to the same university, member engagement should always be one of your top priorities. Engagement secures your association’s relevance and fuels healthy member retention. Why is member engagement important?

Member Engagement 59

Member Engagement Strategy LMS Class 59

Eric Lanke

JUNE 24, 2013

I was talking about some comments offered in the "Walking the Walk of Deep Member Engagement" learning lab Elizabeth Engel , Peggy Hoffman and I ran at the recent ASAE Marketing, Membership and Communications Conference. Member Engagement Associations'

Member Engagement 100

Member Engagement Resources Proposal Project 100

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Check out what James Young at Product Community has to say about building and using a community engagement funnel. Member app.

Certificate 284

Certificate Price Tools Technology 284

Elevating Engagement

FEBRUARY 19, 2024

During the last Member Engagement Lab , Barbette asked: People are afraid to volunteer because they get stuck in that role. I was talking to the chair of the content committee for one association. The association doesn’t have editorial staff, so the members do the research, interviews, writing, and editing. Good question!

Committee 84

Committee Project Content Member Engagement 84

Eric Lanke

JUNE 10, 2013

image source Thanks to my co-presenters, Elizabeth Engel and Peggy Hoffman , and all the folks who joined us at our "Walking the Walk of Deep Member Engagement" learning lab at last week''s ASAE Marketing, Membership and Communications Conference. They don''t want to assume a traditional committee leadership role.

Member Engagement 100

Member Engagement Wisconsin Committee Project 100

Nimble AMS

NOVEMBER 25, 2022

Board reports also summarize committee reports about governing finances or other vital organizational activities. Depending on the committee’s findings, the report may request funds for a list of proposed activities. . Additionally, board reports may include ideas for actions or proposals for its members.

Software 127

Software Association Management Proposal Committee 127

Association Success

NOVEMBER 26, 2018

What is the aesthetic and overall experience that members have with your association? How do communications play into that experience? At the Greater Kalamazoo Association of Realtors, we realized that while our meetings and services were of value to our members, we weren’t doing enough to make them exciting and engaging.

Communications 68

Communications Committee Video Content 68

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. Member app. Unlike social media, a mobile app provides a cohesive and centralized communication channel to your members.

Maryland 274

Maryland LMS Revenue Strategy 274

Eric Lanke

SEPTEMBER 26, 2011

Member Engagement. Should Committees Report to the Board? Should committees report to the board?" There are some committees whose jobs clearly relate to the governance of the association. The Finance Committee. The Nominating Committee. The Executive Committee. The Education Committee.

Committee 100

Committee Report Innovation Project 100

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. Impexium explains how your association and members could benefit from offering a tiered membership model. Impexium explains how your association and members could benefit from offering a tiered membership model. Learning business.

Chicago 200

Chicago Newsletter Mooc Education 200

GrowthZone

DECEMBER 20, 2022

Here are a few of the highlights: “GrowthZone has completely changed our application processes and the way we are able to engage with our members. ” Kevin Weinkauff Communications & Technology Bonita Springs Estero REALTORS®. 1st of this year and to date still have 93% of our new members in the workflow.

Software 78

Software Member Engagement Process Committee 78

Blue Sky eLearn

FEBRUARY 18, 2021

Construct a communication plan to engage members. These tips will help you engage your members with a fulfilling virtual experience that not only gives back to the community, but also grows their engagement within your association. Construct a communication plan to engage members.

Organization 232

Organization Software Newsletter Tips 232

Reid All About it

OCTOBER 15, 2021

The survey explores how association executives are managing member engagement and retention, achieving operational goals, crafting digital transformation strategies and coping with the ongoing effects of the COVID-19 pandemic. High-performing committees. Ann Smarty, Content Marketing Institute ). Membership strategies.

Revenue 195

Revenue Committee Strategy Technology 195

Reid All About it

JUNE 18, 2021

Membership committees. Is it difficult to find members to serve on your membership committee? MemberSuite discusses the challenges faced by staff in charge of membership committees and suggests ways you can make improvements by revamping (or retiring) your membership committee. A terrific idea to steal! Quick hits.

LMS 369

LMS Certificate America Committee 369

Reid All About it

SEPTEMBER 29, 2023

Association Adviser’s annual Association Benchmarking Report begins with an interesting look at association communication challenges and trends over the past 12 years Naylor has published this report. That explains the interest in communities like Non-Dues-A-Palooza and Professionals for Association Revenue. Event design.

Revenue 274

Revenue Innovation Education Tools 274

Aaron Wolowiec

OCTOBER 11, 2016

Associations aren’t often regarded as agents of change, but recently, Marketing General Inc. , According to the survey, association innovation tends to focus around a few main areas: website and social media; conventions, conferences and seminars; education programs; and membership, technology and marketing (56 percent each).

Social Media 191

Social Media Innovation Survey Education 191

Reid All About it

APRIL 9, 2021

I don’t work with companies who take the committee approach to content—it’s a huge red flag for frustrations down the road. But you might have that issue at your organization—perhaps an actual committee vetting articles or leaders with control issues. Does your Board spend disproportionate amount of time engaged in daily operations?

San Diego 370

San Diego Revenue Strategy Content 370

Reid All About it

MAY 15, 2020

The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. Naylor and Association Adviser’s annual Association Communications Benchmarking Study is now open to association professionals. Marketing virtual/online education.

Puerto Rico 370

Puerto Rico Montana Revenue Conference 370

Reid All About it

SEPTEMBER 15, 2023

Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Host: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting Guest: Cynthia Lockrey, Lockrey Communications Mon 9/18 at 4 p.m. – Peter Diamandis ) My summer with Leo Tolstoy and his War and Peace. 1 CMP credit.

LMS 257

LMS Revenue Arlington Education 257

Reid All About it

JANUARY 5, 2024

Host: UST Education Speaker: Tim Hopkins, CAE, Chair, ASAE Diversity + Inclusion Committee, and practice director, McKinley Advisors Thu 1/11 at 12 p.m. Host: UST Education Speakers: Marcus Leite, Director, Sales & Marketing, and Dan Stevens, President, WorkerBee.TV 1 CAE credit. 1 CAE credit. More info/register. 1 CAE credit.

Revenue 279

Revenue LMS Price Education 279

Reid All About it

JANUARY 18, 2019

They provide an action plan to increase engagement, even if you’re not “in charge” of engagement, along with case studies of organizations that have successfully shifted their cultures. In this competitive talent market, this sounds like a must-read for association execs. A classic marketing mantra (about pricing) is flawed.

DC 293

DC Washington Member Engagement Content 293

Reid All About it

JULY 21, 2023

The Future of Digital Communication Management Explore ways your association can leverage new technologies like AI to enhance overall member experience, optimize communications across multiple platforms, and ultimately increase revenue. Discover innovative approaches to enhance member engagement. 1 CAE credit.

Atlanta 195

Atlanta millennials Price Technology 195

Association Adviser

MARCH 7, 2023

With over a billion monthly users, TikTok has reshaped the way consumers engage with social media, and association marketing teams are looking to dive head-first into this growing medium. Even as TikTok faces investigations from the Treasury Secretary and Chair of the Committee on Foreign Investment in the U.S.

Video 78

Video Social Media Committee Team 78

Reid All About it

APRIL 23, 2021

The weekly list of free educational events and resources for the association community…. Member communications. Help yourself and others benchmark member communication efforts and strategies by participating in Association Adviser’s 10th annual Association Communications Benchmarking Survey.

Revenue 370

Revenue Strategy Content Education 370

Reid All About it

JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Hear about newsletter best practices to increase engagement and curate outside content. AI and event planning. More info/register. 1 CAE credit. 1 CMP credit.

Tools 195

Tools Education Newsletter Chicago 195

Reid All About it

MARCH 11, 2022

WBT Systems describes the barriers to virtual attendee attention and suggests solutions for keeping your attendees engaged. Member engagement. This time, he shares what conservation groups can teach associations about member engagement. Your marketing team constantly talks about the buyer’s journey.

LMS 195

LMS Revenue Los Angeles Newsletter 195

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

Blue Sky eLearn

JUNE 7, 2019

Once your members have attended their first event or taken their first course through your association, you’ll want to take the necessary steps to keep them involved and motivated. When it comes to keeping your association’s members engaged, your software solutions are your secret weapon. Automates communications.

How To 183

How To Course Software Content 183

Tom Morrison

JULY 30, 2014

You see, in 2006 we decided the number one strategy in the strategic plan was to put members FIRST.do Look at our key numbers and the increase since 2006: Membership Increase: 13% Dues: 25% Revenue Per Member: 33% Non-Dues Revenue: 132% Associate Sponsorships: 68% Net Worth: 1,058% 98.5%

Member Engagement 40

Member Engagement Newsletter Cost Communications 40

Reid All About it

APRIL 2, 2021

Association member communications. Interested in grading your association communications? Mike Murray, Content Marketing Institute ). Hear what works, where to focus your resources, marketing, management, and tracking. Presenters: Genevieve Borello (Moderator), CAE, Senior Manager, Member Engagement, ACTFL.

Revenue 335

Revenue Conference Industry Strategy 335

MemberClicks

APRIL 28, 2022

According to recent data , most young members (87%) said it was important to be part of an association, and more than half (51%) reported that being in an association is more important than it used to be. So, how do association marketers speak to young members and get them to lean in? Spotlight young members in your newsletter.

Tips 98

Tips millennials Newsletter Recruiting 98