Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. Unlike social media, a mobile app provides a cohesive and centralized communication channel to your members.

Maryland 272

Maryland LMS Revenue Strategy 272

EventMobi: Association Events

SEPTEMBER 28, 2023

Membership directories help your organization in multiple ways: Providing networking opportunities Most of the time, members join a community or association for the networking opportunities. In fact, the 2023 Membership Marketing Benchmarking Report states that 64% of associations believe members join to network with others in the field.

Directory 147

Directory Organization How To Kansas City 147

Aaron Wolowiec

OCTOBER 11, 2016

Associations aren’t often regarded as agents of change, but recently, Marketing General Inc. , According to the survey, association innovation tends to focus around a few main areas: website and social media; conventions, conferences and seminars; education programs; and membership, technology and marketing (56 percent each).

Social Media 191

Social Media Innovation Survey Education 191

Higher Logic

MAY 29, 2020

The engagement data generated by your community can help your membership team determine who is likely to renew and who is at risk. Once you know who’s at risk, you use automated campaigns to send timely, personalized member communications to those members. MTI chose online community as a tool for digital transformation.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Blue Sky eLearn

FEBRUARY 18, 2021

Construct a communication plan to engage members. These tips will help you engage your members with a fulfilling virtual experience that not only gives back to the community, but also grows their engagement within your association. Construct a communication plan to engage members. Your social media pages.

Organization 232

Organization Software Newsletter Tips 232

Association Success

NOVEMBER 26, 2018

How do communications play into that experience? Below are some examples of communication experiments we have tried out to make our services and events pop. It’s the largest gathering of real estate professionals in our community and we wanted to make it an event to end the year with pride and celebrate all that we’ve achieved.

Communications 68

Communications Committee Video Content 68

Association Adviser

MAY 18, 2018

Last year’s survey results revealed that associations are communicating with members more frequently and via more channels than at any time since we began this survey in 2011. Other outsourced communication functions include magazines, directories and social media. Why segment your member communications?

Communications 60

Communications Dallas Directory Social Media 60

Reid All About it

DECEMBER 21, 2018

Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. B2B content marketing predictions and trends for 2019. TopRank Marketing ). Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits. I’ll add more in the coming weeks.

Email Marketing 174

Email Marketing Social Media Library millennials 174

Optimist Consulting

MARCH 27, 2016

I was delighted to recently present at CHASE about how to develop your membership marketing strategy. I outline my thoughts below on how to develop a strong membership marketing strategy which will help you grow your membership. Why have a marketing strategy? If not, it is difficult to write a marketing strategy based on them.

Strategy 100

Strategy Marketing Analysis Social Media 100

Blue Sky eLearn

OCTOBER 28, 2019

Targeted Communication. Social Media. You won’t have to pay for another platform, and your AMS and CMS will communicate seamlessly. Your website should also serve as a connection between your members and their portals, where they can log in to access communications and update their information. Personalization.

Member Engagement 136

Member Engagement Directory Social Media LMS 136

Reid All About it

OCTOBER 15, 2021

High-performing committees. WBT Systems describes how to establish a high-performing professional development committee. It starts with your association taking a holistic approach to learning, evaluating whether the committee approach is the best strategy, developing committee charges, and rethinking volunteer selection and training.

Revenue 195

Revenue Committee Strategy Technology 195

Reid All About it

JUNE 18, 2021

Membership committees. Is it difficult to find members to serve on your membership committee? MemberSuite discusses the challenges faced by staff in charge of membership committees and suggests ways you can make improvements by revamping (or retiring) your membership committee. A terrific idea to steal! Quick hits.

LMS 369

LMS Certificate America Committee 369

MemberClicks

SEPTEMBER 30, 2022

In this short guide, we’ve compiled the six most important data points to collect for your database to better connect and understand members: Contact Information Demographic Information Firmographic Information Committee, Group and Event Involvement Communication Preferences Reason(s) for Joining. Communication Preferences.

Committee 52

Committee Tampa Social Media Software 52

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. But, judging by ASAE Collaborate questions on the topic, creating a vibrant community is a challenge for most associations. Member app.

Certificate 281

Certificate Price Tools Technology 281

Aaron Wolowiec

OCTOBER 11, 2016

Associations aren’t often regarded as agents of change, but recently, Marketing General Inc. , According to the survey, association innovation tends to focus around a few main areas: website and social media; conventions, conferences and seminars; education programs; and membership, technology and marketing (56 percent each).

Social Media 100

Social Media Innovation Survey Education 100

.orgSource

AUGUST 28, 2023

But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Hardy captures what most marketers are striving to accomplish today. Be Deliberate Thought leadership is an important top of the funnel marketing tool. My YouTube examples don’t quite fit this lofty definition.

Leadership 88

Leadership Social Media Case Study Industry 88

Blue Sky eLearn

MAY 16, 2019

Information about your team’s project management methods and tools being used – i.e. where to find project task lists or communication threads in Asana, Basecamp, Slack, etc. Past board and committee reports. You may have a full marketing department handling everything, you may not. Other Documentation.

Tips 211

Tips FAQ Education Sample 211

Reid All About it

JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Wed 7/12 at 5 p.m. AI and event planning. More info/register. 1 CAE credit. 1 CMP credit.

Tools 195

Tools Education Newsletter Chicago 195

SCD Group

APRIL 13, 2014

The social committee promotes the event (including time and the driveway hosts) via email, notice on the website and sign at the street entrances. For the last two events, the social committee chair has been away. What is your association doing with marketing and communications? What do you think?

Communications 40

Communications Tools Social Media Committee 40

Reid All About it

SEPTEMBER 15, 2023

Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Seth Godin ) The people, environment, and media around you shape your mindset: three steps to shape an abundance mindset. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. –

LMS 256

LMS Revenue Arlington Education 256

GrowthZone

DECEMBER 20, 2022

Having all the access to the tools we have now has helped us stay on top of billing and communication in a way we never have before and the access to the member portal has helped us streamline our association in a way we couldn’t do before for our members. Billing season has never been easier for us.”

Software 78

Software Member Engagement Process Committee 78

Spark Consulting

SEPTEMBER 20, 2017

You still need to make the time and put in the effort to ask your members what they’re interested in, pay attention to and track what they respond to, create segments driven by both their self-reporting and their demonstrated behavior, and target your communications appropriately. Associations are built on relationships. .

Social Media 150

Social Media Committee Tools Products 150

Reid All About it

JANUARY 5, 2024

TopClass LMS analyzed their social media analytics to find out which of their posts resonated most with the association community in 2023. Host: UST Education Speaker: Tim Hopkins, CAE, Chair, ASAE Diversity + Inclusion Committee, and practice director, McKinley Advisors Thu 1/11 at 12 p.m. Hot association topics.

Revenue 277

Revenue LMS Price Education 277

Higher Logic

MAY 1, 2018

Support online community spaces. Segment and tailor communications. Social media integration: Why stop the free advertising at physical merchandise? Encourage attendees to spread the news of your event to their social networks with social media integration and public RSVP pages.

Strategy 120

Strategy Tips Discount Software 120

YourMembership

MARCH 8, 2013

The same result occurs when individuals or organization take even the slightest interest we show them as an invitation to unleash their full marketing cavalcade. 3) Are you Walking a Tightrope When it Comes to Your Association’s Membership Marketing? Graying male baby boomer veterans made up the majority of the committee.

Social Media 150

Social Media millennials Recruiting Recruitment 150

Reid All About it

APRIL 26, 2011

My recent posts on other blogs — Avectra, Socialfish and SmartBlog Insights – include: Member Communication: Have It Their Way. Member communication is getting crazy. And must you add social media to the mix? Read the rest at Avectra… Open Community Case Study – Empowering the Periphery. What about print?

Social Media 150

Social Media Case Study Library New York 150

Velvet Chainsaw

OCTOBER 12, 2018

We were discussing their marketing and communication strategies for their event. I voiced my strong opinion that conference organizers should embrace inbound marketing (pull) over traditional outbound marketing (push). It ranks higher than in-person events or webinars and behind email and social media.

Conference 85

Conference millennials Social Media Newsletter 85

AssociationChat

APRIL 26, 2021

From the vantage point of companies, sponsorship fees are almost always a marketing expense …. According to “Association Economic Outlook Report” from Marketing General Incorporated, half of associations surveyed lack the revenue and personnel to develop programs for members. Can Associations Perform Like Marketing Agencies?

Proposal 84

Proposal Revenue Review Newsletter 84

Reid All About it

DECEMBER 3, 2021

70 content ideas for social media posts. Kat Sullivan, Marketing Solved ). Donna Sanford (moderator), Vice President, Sales & Marketing, Ascend Media. Learn how you can leverage a mobile app to communicate, engage, and provide unique value to your members. Host: American Marketing Association.

Revenue 195

Revenue Technology Innovation Social Media 195

Blue Sky eLearn

MARCH 27, 2018

Prospective members are much more likely to respond positively to a recruitment strategy that feels like a natural part of their interactions with your association than they are with outright marketing strategies that, in today’s media landscape, feel obvious and forceful. So how can your association put this theory into practice?

Association Software 144

Association Software Recruiting Recruitment Software 144

MemberClicks

APRIL 28, 2022

So, how do association marketers speak to young members and get them to lean in? For example: do you clearly communicate membership benefits for younger members at crucial points? When it comes to communication, meet them where they are. To find out how your younger members prefer to communicate, do your homework.

Tips 98

Tips millennials Newsletter Recruiting 98

AssociationChat

APRIL 10, 2020

WASHINGTON — ASAE announces the winners of the 2020 Gold Circle Awards competition, which denotes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs. On behalf of the awards committee, I want to congratulate the 2020 Gold Circle Awards and Merit Award recipients.

Newsletter 52

Newsletter Austin Committee America 52

SCD Group

AUGUST 21, 2012

Social Media & Internet have replaced 2 of top 3 reasons members join: What does this mean for your association? Schonher, vice president of Marketing General Incorporated, shared a summary of the 2012 Membership Marketing Benchmarking Report on m.asaecenter.org. Tuesday, August 21, 2012. Good stuff. Good stuff.

Social Media 40

Social Media Dallas America Committee 40

The Hourglass Blog

NOVEMBER 14, 2011

Which Committee Are You On? A new post, "Which Committee Are You On?" Communication. Social Media. Which Committee Are You On? skip to main | skip to sidebar. Monday, November 14, 2011. At the end of this year I will no longer be posting here at The Hourglass Blog. To see my reasons why click here.

Committee 40

Committee millennials Innovation Social Media 40

SCD Group

MARCH 29, 2015

I’m not sure why but the volume of junk email marketing arriving last week reached a tipping point. Several years ago, during a marketing committee call of one of my clients, the committee struggled with where to get a list of chief medical officers for a marketing campaign. Can we set up a call? It’s Josh.

Marketing 40

Marketing Strategy Email Marketing Sample 40

Reid All About it

DECEMBER 9, 2016

We’re committed to our community. I’ve been harping on ASAE exhibitors the past few years to step up their email marketing game. Hosts: Firespring and Nonprofit Coordinating Committee of New York. Presenters: Grazia Mohren, vice president of marketing, BizBash. Kerry Plowman, product marketing manager, Quickmobile.

Tools 175

Tools Social Media Case Study Marketing 175

CMA Solutions

SEPTEMBER 30, 2022

Last year, 62% of surveyed associations either endured a membership decline or remained flat, according to MGI’s 2022 Marketing Membership Benchmarking Report. Communicating and promoting your association’s recent innovation would help jog their memories.) CMA rolled out a media blitz placing NJSNA’s message in all major state outlets.

Directory 52

Directory Social Media New Jersey Member Engagement 52