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How to Validate an Online Course Idea

WBT Systems

New players in the online learning market are bringing fresh ideas to online course development and marketing. They’re making millions of dollars in revenue, so they’re doing something right, for example, knowing how to validate an online course idea. If your online course doesn’t meet a market need, it won’t succeed.

Course 160
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How to Sunset an Educational Program

WBT Systems

A note for the meeting planner: please order decaf for the next committee meeting. Only 30 minutes in and your highly energetic committee members have already come up with several new online learning program ideas. How to tell it’s time to sunset an educational program. Revenue vs. expenses (including staff time).

Education 160
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How to Promote the Value of Credentials to Individuals & Employers

Membersuite

Your credentialing committee and subcommittees must ensure that credential holders possess the skills, knowledge and standards associated with the credentialing program. A repeating obstacle to credentialing that I often heard about in my previous role as an Implementation Consultant is course or exam anxiety.

How To 152
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Keeping Your Members Involved: A Helpful How-To Guide

Blue Sky eLearn

Once your members have attended their first event or taken their first course through your association, you’ll want to take the necessary steps to keep them involved and motivated. The more you know about your members, the better prepared you’ll be to create courses, events, and other programming that they’ll want to stay involved in.

How To 183
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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

And even when measured, it can be tricky to know how to use engagement scores to improve member experience and operational results. These webinars were repurposed from existing content, along with content from committee members volunteering as subject matter experts.

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Association Brain Food: 3.17.23

Reid All About it

With for-profit and higher ed competition growing, your association’s online courses must stand out in the crowd. Association revenue. Professionals for Association Revenue released their Association Business Development Landscape Survey report. But excellent content isn’t enough to gain market share. What kinds are there?

Revenue 205
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Association Brain Food: 4.12.24

Reid All About it

Even well-meaning learners who’ve paid for online courses and conferences are apt to click away if their attention wanes during your program. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Distraction is an occupational hazard for all of us. Gen Z education.

Revenue 256