WBT Systems
FEBRUARY 20, 2018
A note for the meeting planner: please order decaf for the next committee meeting. Only 30 minutes in and your highly energetic committee members have already come up with several new online learning program ideas. However, sunsetting an educational program isn’t always easy. Is the program even meeting a market need?
Membersuite
MARCH 17, 2023
Use that data when planning and marketing events. Webinar, course, and other educational event registrations Email clicks Web page views Community discussions Check your AMS data for audience segments that are large or active enough to support specialized tracks or workshops. Put non-members into a special marketing campaign.
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WBT Systems
MAY 22, 2018
If only prospects would give your educational programs a chance, you’d turn them into loyal learners—and customers, maybe even members. Instead, you let them sample online education so they can experience it for themselves. Choosing a sample online education program. Choose a topic that fits into your educational ecosystem.
The Association 100
FEBRUARY 25, 2024
I was honored to chair a passionate, diverse committee in curating education and networking tailored to the experiences of our peers and colleagues. We’ve had women find new jobs, volunteer roles and mentor relationships!
WBT Systems
JULY 24, 2018
Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).
Membersuite
APRIL 13, 2023
With content marketing, you can achieve these two goals simultaneously. Why Content Marketing Content marketing allows you to reach and develop relationships with a new audience of prospective members and customers while deepening relationships with your existing audience of members and customers.
Eric Lanke
SEPTEMBER 12, 2016
As we were discussing her work with committees in her old position and her anticipated work with our committees in her new position, a difference in style and culture became readily apparent. Our working committees don't determine strategy," I told her. The committee would decide what to do. Her role was to do it.
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