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How to Sunset an Educational Program

WBT Systems

A note for the meeting planner: please order decaf for the next committee meeting. Only 30 minutes in and your highly energetic committee members have already come up with several new online learning program ideas. However, sunsetting an educational program isn’t always easy. Is the program even meeting a market need?

Education 161
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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150
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Association Brain Food: 6.7.24

Reid All About it

The weekly list of free educational events and resources for the association community… Generative AI. AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. by Doug Lemov, Education Next On a visit to the Cathedral at Chartres. | IYKYK) | by B. But how do they do it?

Chicago 259
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Upgrade Your Event Planning and Marketing with AMS Data Insights

Membersuite

Use that data when planning and marketing events. Webinar, course, and other educational event registrations Email clicks Web page views Community discussions Check your AMS data for audience segments that are large or active enough to support specialized tracks or workshops. The emphasis is on “targeted.”

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Association Brain Food: 3.17.23

Reid All About it

The weekly list of free educational events and resources for the association community… Online learning. But excellent content isn’t enough to gain market share. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Content is a commodity, says WBT Systems. 1 CMP credit.

Revenue 206
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Association Brain Food Weekly: 6.18.21

Reid All About it

The weekly list of free educational events and resources for the association community…. Membership committees. Is it difficult to find members to serve on your membership committee? Here are the educational events scheduled for next week. Good advice never goes out of style. A terrific idea to steal! More info/register.

LMS 369
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Association Brain Food: 11.10.23

Reid All About it

The weekly list of free educational events and resources for the association community… Got a writing project ? I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. s DE&I committee.