Reid All About it

MAY 12, 2023

Learning business. WBT Systems describes how for-profit learning platforms, like the MOOCs Coursera and EdX, make their money. The corporate market is a growing profit center for them—and could be for your association too. Impexium explains how your association and members could benefit from offering a tiered membership model.

Chicago 200

Chicago Newsletter Mooc Education 200

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Reid All About it

APRIL 28, 2023

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Member recruitment. Membership marketing has come a long way since I first started in associations. Online community. You can no longer give your online community a half-hearted effort.

DC 205

DC Recruiting Recruitment Washington 205

Reid All About it

JUNE 18, 2021

WBT Systems offers the wisdom of Stoic philosophers like Marcus Aurelius and Seneca on topics pertaining to life inside and outside of associations, such as lifelong learning, change management, leadership, making the best of crappy situations and living in the now. Membership committees. Good advice never goes out of style.

LMS 369

LMS Certificate America Committee 369

Reid All About it

MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them.

Committee 195

Committee Education Software Technology 195

Reid All About it

JULY 7, 2023

Self-paced online courses. Creating effective, engaging live instruction is challenging enough. Designing asynchronous (self-paced, on-demand) online courses is even tougher, but WBT Systems gives you a head start. Fascinating times, right? CMS/website RFP. AI and event planning. Mentoring in healthcare associations.

Tools 195

Tools Education Newsletter Chicago 195

Reid All About it

MAY 5, 2023

Corporate learning. Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. When association professionals think about volunteering, members naturally come to mind. This month’s topic: the member journey. Remember those? Ah, the old days. CMP credit.

Chicago 205

Chicago Education Certificate Revenue 205

Reid All About it

SEPTEMBER 15, 2023

Watch how the members of the International Bridge Tunnel & Turnpike Association used the Open Space concept at a recent meeting —and hear why loved it. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Open Space events. Here’s a cure for boring conferences. Green Deal.

LMS 256

LMS Revenue Arlington Education 256

Reid All About it

JULY 21, 2023

Member education. But TopClass LMS/WBT Systems describes ten skills your members need to learn right now. Online community. Online communities are extremely popular with younger audiences. Nimble AMS explains how an online community can help you attract, engage and retain members. Governance.

Atlanta 195

Atlanta millennials Price Technology 195

Reid All About it

APRIL 2, 2021

Association member communications. By participating in Association Adviser’s annual Association Communications Benchmarking Survey , you can help yourself and others benchmark member communication challenges and improvements—and you’ll get the first look at the report this summer. Future conference attendance. Quick hits.

Revenue 335

Revenue Conference Industry Strategy 335

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Susan Schramm, founder of Go to Market Impact LLC.

Puerto Rico 370

Puerto Rico Montana Revenue Strategy 370

Reid All About it

APRIL 21, 2023

The weekly list of free educational events and resources for the association community… Free member education. Should associations list education programs as a membership benefit if members have to pay for them like everyone else does? Membership marketing. I don’t think so and neither does WBT Systems. AI and associations.

Education 195

Education Committee Recruiting Recruitment 195

Reid All About it

MARCH 5, 2021

Jason Cohen , senior manager, member services at ISPOR – The Professional Society for Health Economics and Outcomes Research, invites your participation in a survey on membership campaign practices. Engagement boxes. Maybe you received an engagement box from a virtual event you attended. Learn from one of the best.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

Reid All About it

OCTOBER 9, 2020

If you’ve lost your spark amidst all the challenges coming your way at work, WBT Systems shares advice for getting your association mojo back. Engaging members by career stage. Members value different benefits throughout different stages of their career journey. Luring members/customers to your LMS.

Utah 370

Utah LMS Conference Technology 370

Reid All About it

JUNE 12, 2020

Kristine Metter of Crystal Lake Partners says “Don’t move your exhibit program online. I’d love to see associations consider her idea but the challenge might be having the staff to scale it. How to protect yourself online from misinformation right now. How to Go Virtual (While Still Creating an Engaging Experience).

Montana 243

Montana Leadership Tools Innovation 243

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

Reid All About it

OCTOBER 15, 2021

The survey explores how association executives are managing member engagement and retention, achieving operational goals, crafting digital transformation strategies and coping with the ongoing effects of the COVID-19 pandemic. High-performing committees. Digital learning and credentials. Virtual meeting practices.

Revenue 195

Revenue Committee Strategy Technology 195

Reid All About it

SEPTEMBER 3, 2021

WBT Systems explains how your association can serve industry employers, jobseekers, professionals new to your industry, and career-downsizing professionals during this challenging time. Volunteer learning journey. I also love his idea for scheduling a “Challenge the Status Quo” day. Virtual meeting etiquette.

Learning Management System 195

Learning Management System Education Technology Review 195

Reid All About it

APRIL 16, 2021

Member behavior. WBT speculates about the invisible forces affecting your members , causing irregular or new behavior, and disturbing the regular attraction between them and your association. You won’t be successful unless you understand the principles of effective adult learning. Virtual event engagement.

Revenue 363

Revenue Strategy Team Content 363

Reid All About it

MARCH 4, 2022

Useful learning. A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. All events are online at Eastern Standard Time unless otherwise noted. Did They Learn It? How do you engage them before, during, and after your events?

Class 195

Class Certificate Content Committee 195

Reid All About it

MARCH 26, 2021

The research revealed that associations with a more innovative mindset and culture were more successful at navigating the early challenges presented by the COVID-19 pandemic. They suggest strategies for resolving some of the challenges you probably have with your SMEs. Will Learning Ever Look the Same? No surprise there.

Innovation 259

Innovation San Diego LMS Strategy 259

Higher Logic

MAY 29, 2020

You don't have to be a hypnotist or a master of persuasion to build support for an online community among your association’s board and executive team. Instead, you need to align your new online community with the mission and priorities of your association's leadership. New Member Acquisition. Member Engagement and Retention.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

JULY 9, 2021

Member engagement. Anne McCarthy at Sidecar recaps a panel discussion at SURGE Forward about the new approaches to member engagement taken by associations during the pandemic. The only thing missing from my recipe is waxed beans because I’ve never seen them at the store or farmers market. Makes more sense now.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Reid All About it

JANUARY 18, 2019

The weekly list of free educational events and resources for the association community… Maddie Grant and Jamie Notter have a new book coming out, The Non-Obvious Guide to Employee Engagement. The book presents a provocative alternative solution to one of the biggest problems in workplaces: declining employee engagement.

DC 293

DC Washington Member Engagement Content 293

Reid All About it

JULY 16, 2021

Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.

Revenue 195

Revenue Video Strategy Industry 195

.orgSource

AUGUST 28, 2023

But I have learned a few things about each of those topics. ” Kurtzman believed that thought leaders should help shape the way people think about the world by sharing their ideas and insights and by challenging the status quo. Hardy captures what most marketers are striving to accomplish today. For one compelling reason.

Leadership 88

Leadership Social Media Case Study Industry 88

WBT Systems

OCTOBER 25, 2017

Additional evidence of the growing freelance sector: a CareerBuilder survey found that more than half of employers were seeking contract workers—a 47 percent increase over last year. Do you know what percentage of your members are freelancers? You may be surprised at what you learn. workforce will be freelance.

Survey 236

Survey America Learning Management System Education 236

Reid All About it

JULY 23, 2021

If you are interested in the current trends in charging for webinar registrations and sponsorships, I urge you (or the person at your organization who knows your webinars best) to participate in a Leading Learning/Tagoras survey , which closes tonight. Mixed-age learning programs. Marketing General Inc. AMS data and reports.

Video 195

Video Technology Content Strategy 195

Reid All About it

JUNE 19, 2020

Fíonta suggests looking at your cancelled events as opportunities to design new experiences for attendees, sponsors and exhibitors—now you can have virtual events that generate both revenue and engagement. How to Go Virtual (While Still Creating an Engaging Experience). Hear about some major considerations for online engagement.

Video 221

Video Conference Revenue Industry 221

Membersuite

JANUARY 27, 2021

In fact, 69% of associations have seen an increase in member engagement since the pandemic began, according the Association Economic Outlook Report , conducted in the fall of 2020 by Marketing General Inc. Some associations are even enjoying “the most significant new member months in their history.”.

Survey 106

Survey Education Communications Marketing 106

Higher Logic

FEBRUARY 20, 2018

As the world changes, so do the demands of members. This brings new challenges to the trade association of today, but also provides an opportunity to make it stronger, more efficient, and more effective. Technology and engagement techniques like online communities can help. Member Generation Gap. How to Tackle It.

How To 221

How To Technology Industry Resources 221

Reid All About it

OCTOBER 5, 2018

A new report shows that “word of mouth” (WOM)—both online and offline—impacts every business, organization and cause. In their Ultimate Guide to SEO , HubSpot describes in plain English how to increase your site’s visibility and rankings with search engine optimization, content marketing, and link building. 1 CAE credit.

DC 170

DC Washington Tools Certificate 170

Blue Sky eLearn

SEPTEMBER 12, 2018

Supporters, members, and donors are the lifeblood of your organization or association. Needless to say, keeping them engaged is of paramount importance. Slipping engagement statistics can be a serious warning sign for your organization! Online Communities. That’s where digital content and other perks come in.

Content 173

Content Member Engagement Tools Strategy 173

Potomac Core

MARCH 4, 2019

Members Hire Tomorrow’s Associations because they have no other choice. Global uncertainty and technological advances are forcing Members to make more informed decisions on how to spend their precious time and money. Utilize market research to pinpoint challenges and build strategic opportunities to overcome those challenges.

Industry 144

Industry Team Products Report 144

WBT Systems

MAY 22, 2018

If only prospects would give your educational programs a chance, you’d turn them into loyal learners—and customers, maybe even members. But how do you get people to make that first investment of time and money into one of your online courses? Instead, you let them sample online education so they can experience it for themselves.

Sample 150

Sample Education Course Recruiting 150

Reid All About it

APRIL 5, 2019

Now that everyone has their face locked into screens throughout the day, people who can afford it are paying for “human engagement.” Membership for most is an online experience, but your local chapters and affiliates offer the luxury of “human engagement.” Locations: online and Washington DC. Venable LLP ). How H.I.Q.

District of Columbia 170

District of Columbia DC Washington LMS 170

Reid All About it

OCTOBER 12, 2018

Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers. WBT Systems explains how to motivate members to buy what you’re selling. How to explain content marketing to anyone.

DC 170

DC Las Vegas Washington Review 170