Potomac Core

MARCH 3, 2020

Communicate Industry and Profession ROI. Foster and communicate solutions. Since 2004, Julia Hamm , President & CEO of Washington, DC based Smart Electric Power Alliance ( SEPA ), positioned the organization as the strategic partner to help the electric utility industry transition to a clean energy future. Julia Hamm.

DC 232

DC Arlington Virginia America 232

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SEPTEMBER 15, 2023

If you feel like you’ve been seeing more press about microcredentials lately, it’s because researchers see growing support from employers and learners, and higher education sees the potential for revenue and renewed relevance. Consultants In Person Meet Up for DC/MD/VA (Washington DC) See agenda attachment in this ASAE Collaborate discussion.

LMS 256

LMS Revenue Arlington Education 256

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NOVEMBER 29, 2019

. – AWTC End-of-Year Reception (Washington DC). Location: Washington DC. April Doty, Communications and Events Management, Minds@Work. Not only can you use digital marketing to grow your revenue but also your brand awareness, event attendance, and open doors to new opportunities. Location: Washington DC and online.

West Virginia 360

West Virginia Washington DC Revenue 360

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NOVEMBER 3, 2023

Chapter communications. Billhighway explains how to help chapter leaders become better communicators so they can more effectively run and promote their chapters. They describe how to first improve your communications (and relationships) with chapters so volunteer leaders are more receptive and aware of your messages and resources.

Tools 272

Tools Strategy Revenue Technology 272

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MARCH 17, 2023

Association revenue. Professionals for Association Revenue released their Association Business Development Landscape Survey report. Learn how to identify challenges early in the process to better navigate transitions, communicate effectively with all team members and partners, and address concerns in a timely and constructive manner.

Revenue 205

Revenue Certificate Committee Leadership 205

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JANUARY 22, 2021

Communicate. Explore the trends and technologies associations can better monetize and/or innovate with to more effectively communicate with and educate their members, constituents, and the public. Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd. What Communication Competencies Will Association Leaders Need in 2021?

Innovation 370

Innovation Communications Education Strategy 370

Reid All About it

NOVEMBER 16, 2018

Any woman working within the association community is welcome to attend. Location: Washington DC. To (Strategic) Plan or Not to Plan: ACE Conversation (Washington DC and online). Location: Washington DC and online. Using Storytelling to Boost Your Nonprofit’s Communications. Location: Washington DC.

DC 235

DC Washington Indiana Review 235

Association Adviser

APRIL 17, 2018

In many cases, annual conventions and trade shows represent the most significant revenue-generating opportunities of the year for associations. These special events are of the utmost importance to any association that relies on this revenue stream. What is event cancellation insurance? .); Types of coverage. Event insurance rates.

Revenue 69

Revenue Boston Cost DC 69

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DECEMBER 8, 2023

Results Direct and.orgCommunity released the first and most comprehensive report on mobile apps in the association community , which includes data on how associations and their members are using mobile apps. Membership Mondays Winter Celebration (Washington DC) Enjoy beer, wine, soft drinks, and a light nosh to celebrate a great 2023.

Strategy 272

Strategy Video Technology Innovation 272

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MAY 24, 2019

Learn how to create and enforce a meeting code of conduct (or ensure your existing policy has real teeth), and strategies for communicating the policy. How a Small Comm Shop Can Execute a Killer Communications Strategy. Learn about a strategic communications effort that a small comm shop can lead. Location: Washington DC.

DC 170

DC Illinois Washington Content 170

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APRIL 28, 2023

Find out about media literacy, fact-checking, crisis communications and online reputation management. Host: Professionals for Association Revenue Wed 5/3 at 11 a.m. Host: Mobilize Networks Speakers: Sana Shahid, Organizing Community Manager, MoveOn Kirsten Moss, Director of Sales, Mobilize Networks Thu 5/4 at 3:30 p.m. –

DC 205

DC Recruiting Recruitment Washington 205

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JANUARY 18, 2019

Embracing Data and Technology to Increase Member Engagement (online and Washington DC). Location: online and Washington DC. Accountability and Difficult Conversations (Washington DC). All women in the association technology community are welcome. Location: Washington DC. Host: MeetingsNet. Tue 1/22 at 3 p.m.

DC 293

DC Washington Member Engagement Content 293

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OCTOBER 27, 2023

She also shares the story of another association that partnered with an outside expert to fill in a service (and revenue) gap. James Young at Product Community says you need “ a world-class value proposition ” for your association and for each product or experience. Host: Professionals for Association Revenue Wed 11/8 at 12 p.m.

LMS 256

LMS North Carolina Recruiting Recruitment 256

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JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Presenters: Rob Miller, MPA CAE, Senior Vice President of Revenue at Gravitate Solutions. Communicate. CAE credits.

Innovation 359

Innovation Las Vegas Communications Education 359

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JANUARY 11, 2019

Presenters: Community IT President and CEO Johan Hammerstrom, CTO Matt Eshleman, Vice President for Operations Johanny Torrico, and Director of IT Consulting Steve Longenecker. A+ Strategies for C-Suite Communications (Alexandria VA Brown Bag). Presenter: Ed Barks, Communications Strategy Consultant and Author. 1 CAE credit.

DC 275

DC Washington Learning Management System LMS 275

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JULY 31, 2020

Ask your questions regarding strategies, best practices, and tactics across the full event marketing funnel (from leads to revenue) and expand your role beyond execution to designing experiences that deliver on business objectives by understanding how event marketing works. Presenter: Elliott Ferguson, President and CEO of Destination DC.

Montana 362

Montana Revenue Innovation Case Study 362

Association Adviser

NOVEMBER 6, 2017

We spent some time with Dayak to ask how the association’s integrated media and communications department supports public power and reinforces membership value. Meena Dayak: I’ve worked with the association for a little over three years as the vice president for integrated media and communications.

Communications 113

Communications Puerto Rico Social Media Newsletter 113

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OCTOBER 29, 2021

The weekly list of free educational events and resources for the association community…. To help associations increase sponsorship revenue, the Partnership Professionals Network and Dynamic Benchmarking are conducting a survey of association sponsors to find out: Why companies sponsor associations. Sponsor survey. Sponsorship sales.

Revenue 195

Revenue Survey Leadership Education 195

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JUNE 21, 2019

This methodology helps you identify and solve the problems that are costing your organization revenue, attention, engagement, time, and/or relevance. Association websites compete with for-profits, media, and even other associations for eyeballs, mindshare, and even revenue. Transforming Association Meetings (online and Washington DC).

Los Angeles 186

Los Angeles DC Washington Phoenix 186

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JULY 7, 2023

. – Ascend Author Talk: A Conversation with Amith Nagarajan (Washington DC) Let’s get together to talk about AI for Associations specifically through the lens of Amith Nagarajan’s new book, Ascend: Unlocking the Power of AI for Associations? Location: Washington DC. More info/register. . – CAE credit. CAE credit. .

Tools 195

Tools Education Newsletter Chicago 195

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OCTOBER 15, 2021

Fri 10/15 at 12 p.m.* – Developing Highly Profitable New Product Revenue Streams by Leveraging Existing Event Assets. Conferences and tradeshows are ideal platforms to extend into year-round communities—and it can be incredibly lucrative and high margin. Host: Professionals for Association Revenue. 1 CMP credit. 1 CAE credit.

Revenue 195

Revenue Committee Strategy Technology 195

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APRIL 5, 2019

New “auto renewal” laws in DC and several states will affect how associations handle membership communications. Navigating the Universe of Employee Medical Leave in DC: A Nonprofit’s Guide to the District of Columbia’s Universal Paid Leave Act (UPLA) and Other Employee Leave Laws (online and Washington DC).

District of Columbia 170

District of Columbia DC Washington LMS 170

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DECEMBER 3, 2021

The weekly list of free educational events and resources for the association community…. 12 more days until I see many of you at ASAE TEC in Washington DC! 5 Digital Non-Dues Revenue Models That Work for Both Members AND Sponsors. Using Event Media to Drive Revenue for Your Meeting. Let the countdown begin! CAE credits.

Revenue 195

Revenue Technology Innovation Social Media 195

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JUNE 9, 2023

Raymond Carver, “Rain” Non-dues revenue. But We Want Your Sponsorship How can an association build non-dues revenue and member engagement all at once? Host: Higher Logic Speakers: Gray Rodriguez, Director of Communications at Film Festival Alliance David Jovel, Director of Sales at Higher Logic Thu 6/15 at 2 p.m. No Soliciting!

Revenue 205

Revenue Content Chicago Leadership 205

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NOVEMBER 20, 2020

From the rise of the hybrid event model, rapidly emerging technologies, increased online communities, wider global reach and new revenue streams, one thing is certain, the future will open up more opportunities for events than ever before. Maximizing Revenue through Smart Pricing Strategies. More info/set reminder.

Certificate 370

Certificate System Dallas Price 370

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NOVEMBER 27, 2020

Governance System Redesign: Designing the Change Process (ASAE DC Ideas Swap). Devin Lewis, CEM, CMP, Director of Regional Sales, Las Vegas Convention & Visitors Authority Washington DC Office. Patricia Cole, Vice President of Communications, Catholic Charities USA. Generating Revenue in a COVID World. Host: Acrolinx.

Las Vegas 369

Las Vegas Virginia Content Washington 369

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SEPTEMBER 1, 2023

Host: Professionals for Association Revenue Wed 9/6 at 11 a.m. ASAE Membership Mondays This month’s topic is Communicating Member Value: Three Easy, Key Takeaways. Host: ASAE Membership Professionals Community Tue 9/12 at 11 a.m. Host: Grype Speaker: Leona Scott, founder, JEP Marketing Communication Mon 9/18 at 4 p.m. –

Revenue 227

Revenue Survey Education Strategy 227

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OCTOBER 23, 2020

Quick hits before we get to the list of next week’s free education: Association revenue resilience: build a foundation with content pillars. Rethinking Revenue. Learn how to evolve your sponsorship program to increase revenue. Grow Sponsorship Revenue In Pandemic Times. Count me in. 1 CMP credit. More info/register.

Revenue 300

Revenue Review Content Strategy 300

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FEBRUARY 5, 2021

The weekly list of free educational events and resources for the association community…. Teri Carden is cooking up a phenomenal-sounding digital experience for anyone interested in increasing their non-dues revenue. Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd. Non-Dues-A-Palooza Digital Backstage Pass.

San Diego 370

San Diego Price Strategy Education 370

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MAY 26, 2023

Good listens Sean Soth, chair of the Leadership Advisory Board for Professionals for Association Revenue (PAR), talks with Jeff Cobb, co-host of the Leading Learning podcast , about revenue issues, the need for a business development role in associations, and why people join PAR. Location: Washington DC. 1 CAE credit.

Technology 195

Technology Education Arkansas Leadership 195

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MAY 12, 2023

Amith Nagarajan at Sidecar explains the basics of API —“the communication bridge between different software applications”—the problem with misleading “integrates with anything” claims and questions to ask vendors during the software evaluation process. . 1 CAE credit. More info/register. 1 CAE credit. More info/register.

Chicago 200

Chicago Newsletter Mooc Education 200

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FEBRUARY 21, 2020

DC Idea Swap). Location: Washington DC. Host: ASAE Greater Washington / National Capital Community. Learn how to improve your email deliverability and ensure your important member communications are received. – How to Know What Your Sponsors/Partners Are Thinking and What They Want (Washington DC).

DC 221

DC Washington Content Education 221

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MARCH 15, 2019

Hear how Chai and Becker create, communicate, and inspire their colleagues, partners, and users with foresight and insight. Beyond the Logo: Building Real Partnerships to Grow Non-Dues Revenue (virtual and Washington DC). Locations: virtual and Washington DC. Improving Member Engagement (Coffee Talk – Washington DC).

DC 150

DC Washington Denver Sacramento 150

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JANUARY 31, 2020

Learn about new options available this year that will increase member retention and non-dues revenue. ASAE Communication Professionals Happy Hour (Washington DC). The ASAE Communication Professionals Advisory Council is ready to kick off 2020. Location: Washington DC. More info/register. Wed 2/5 at 12 p.m.

Chicago 221

Chicago Massachusetts DC Washington 221

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JUNE 16, 2023

PCMA is partnering with Gevme on the AI-based Project Spark for the events industry , which is free now, but I can see revenue potential. They also share communications lessons learned from their decades of experience in media, business and communications. We develop expertise from researching, thinking and writing.

Project 195

Project Tools Revenue Metro 195

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NOVEMBER 25, 2016

DC Small Staff Association Brown Bag Lunch Group (Washington DC). 4 Easy Ways to Generate Non-Dues Revenue. Jim McCaul, director of communications, Destination Marketing Association International. ASAE Collaborate Happy Hour (Washington DC). More info/register. Host: Aptify. Wed 11/30 at 12 p.m. – 1 CMP credit.

DC 184

DC Project Ohio Washington 184

Reid All About it

MAY 10, 2019

The weekly list of free educational events and resources for the association community… “5G, when fully implemented, is poised to be a very big deal, a far bigger transformation in mobile technology than any previous generational shift. Solving with ACE: A Design Thinking Experience (Washington DC and virtual). Wed 5/15 at 1 p.m.

DC 170

DC FAQ Member Experience Project 170