Communications Email Marketing Industry Member Experience 
Higher Logic
FEBRUARY 4, 2020
The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. 10 Association Communications Stats + Membership Tips.
Smooth The Path
MARCH 14, 2019
If you suspect that your association has a value gap start asking members what their most challenging professional problems are. And ask them to forecast the most significant challenges that will face the industry or profession in the next three years. You may have a user experience problem.
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Reid All About it
APRIL 12, 2024
Katrina Ciccarelli McAfee at Association Analytics shares a three-step strategy for improving new member acquisition. She explains how to get in front of prospects, make an impression on them and communicate the value of membership. Staff meetings. We will share best practices and help each other with financial information.
Higher Logic
MAY 20, 2020
Check out these six ideas for creating engaging webinars that deliver a valuable experience to your association’s members: Create Educational Opportunities. Use Webinars to Communicate. Onboard New Members. We're doing weekly events, all about fostering deeper connections between you and your members.
Reid All About it
JUNE 30, 2023
. – Corporate Partner Engagement for Nonprofits: Getting Started Corporate partnerships offer a significant source of funding and other resources, but they require careful planning, consistent communication, and a willingness to collaborate to achieve shared outcomes. That’s why marketing often falls prey to the classic spray and pray model.
Higher Logic
MAY 29, 2020
In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. Where community fits in: Be your industry’s thought leader. Use community to reach future members.
MemberClicks
FEBRUARY 9, 2023
One of the most effective ways to recruit new members is to let them know about your benefits. That means clearly communicating your organization’s value proposition. A well-planned marketing strategy can go a long way toward increasing your organization’s visibility with both prospective members and your community or industry.
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