Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Survey 256

Survey Project Strategy Education 256

Reid All About it

MAY 12, 2023

Amith Nagarajan at Sidecar explains the basics of API —“the communication bridge between different software applications”—the problem with misleading “integrates with anything” claims and questions to ask vendors during the software evaluation process. State of the association industry. No plan, no progress. 1 CAE credit.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

APRIL 29, 2016

Here’s the webinar line-up for the association community for the week of May 2. EDT* – 10 Website Design and Email Marketing Best Practices for NGOs. Recruitment Jam. Join Cynthia for a test experience using virtual improv games virtually to learn how to recruit new members with ease. Tue 5/3 at 1 p.m.

Chicago 150

Chicago Recruiting Recruitment Email Marketing 150

Reid All About it

APRIL 29, 2016

Here’s the webinar line-up for the association community for the week of May 2. EDT* – 10 Website Design and Email Marketing Best Practices for NGOs. Recruitment Jam. Join Cynthia for a test experience using virtual improv games virtually to learn how to recruit new members with ease. Tue 5/3 at 1 p.m.

Chicago 150

Chicago Recruiting Recruitment Email Marketing 150

MemberClicks

OCTOBER 20, 2023

Your basic AMS includes: Member database Email Marketing Event management Financial Management Data Analytics and Reporting 2. The right software investment reduces your general spend and boosts revenue in areas like member renewals , member recruitment, events, e-commerce, and more.

Software 52

Software Association Management How To Email Marketing 52

Reid All About it

MAY 19, 2023

Q2 Email Marketing Tips Hear insights from six of the industry’s leading email marketing experts. Discover the latest email tips, trends and tactics for both business and consumer markets that will take your campaigns to the next level. .* – Do This, Not That! More info/register. More info/register. .

Strategy 195

Strategy Content Leadership Email Marketing 195

Reid All About it

FEBRUARY 12, 2021

The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Host: Community by Association. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Email Marketing Workshop. Host: Fridays@4. Mon 2/15 at 11 a.m. – Tue 2/16 at 3 p.m.

Revenue 370

Revenue North Carolina Industry Technology 370

Achieve

DECEMBER 8, 2023

Maintain an Alumni Database There are several types of software you’ll likely leverage in your alumni fundraising efforts, including communication tools and an online payment processor. Keep track of graduates’ career paths and activities so you can feature them in your communications. Email marketing. Let’s get started!

Tips 52

Tips Survey Social Media Communications 52

Fonteva

MARCH 19, 2020

When associations thrive, they see boosts in member recruitment and improved retention rates. Communicate more effectively with members. Discover opportunities to recruit new members. This process of working towards an error-free database is called data hygiene. Communicate more effectively with members.

Tips 52

Tips Recruiting Recruitment Tampa 52

Reid All About it

APRIL 30, 2021

In this facilitated discussion, panelists will share success stories and lessons learned from their strategic planning processes, including how they’ve used diverse sources to understand current and future member needs, define organizational goals, and develop scenarios to level-up their strategic planning. Host: Marketing General Inc.

Education 354

Education Technology Strategy Revenue 354

Fonteva

FEBRUARY 9, 2021

These engagement methods aren’t just used to recruit new members, but are also essential elements needed to actively retain those members. Not only does this help keep your association organized, but you can use these data points to personalize member communication and build more meaningful relationships.

Member Engagement 98

Member Engagement Tips Recruiting Recruitment 98

Reid All About it

MARCH 17, 2017

Now, onto more mundane things… Is inbound marketing still a bit perplexing for you? Aptify shows how associations can use inbound marketing for lead generation and, ultimately, membership recruitment. Fisk, director of public and science communications, Soil Science Society of America. Have no fear. Host: ASAE.

DC 150

DC Washington America eBook 150

MemberClicks

OCTOBER 6, 2022

From purely administrative duties like processing dues to actually engaging one-on-one with members, you know all too well the amount of time and effort that goes into every aspect of managing your membership. The first pillar of membership management is the process of acquiring new members. Member Acquisition. Event registration.

Membership Management 52

Membership Management Software Social Media Recruiting 52

MemberClicks

DECEMBER 19, 2023

Below, you’ll find seven easy steps on how to build a membership website to recruit and retain members plus find your perfect membership website builder! A/B testing is the process of creating two different versions of your website and comparing them to determine which more effectively meets your goals. What Is a Membership Website?

Directory 52

Directory Discount Software Tools 52

Reid All About it

JULY 16, 2021

Learn how to use these strategies to deliver better engagement and personalized experiences, boost recruitment and retention efforts, and support new product development. Professional Development Townhall: Do This, Not That: What’s Working NOW for Email Marketing. Camille White-Stern, Communications Manager, Splash.

Revenue 195

Revenue Video Strategy Industry 195

EventMobi: Association Events

SEPTEMBER 28, 2023

With a member directory, your staff can easily manage member info or set up communication channels between members. Create a process for new members to join the directory and update their information. Continue to recruit members Once you’ve created your directory, let your members know about it!

Directory 147

Directory Organization How To Kansas City 147

MemberClicks

SEPTEMBER 20, 2023

Utilizing effective medical association software and technology benefits your organization by enabling: Automation By simplifying and streamlining your processes, your software gives you and your staff the time and energy back to invest in your association’s mission and improve your member engagement and member experience.

Association Software 52

Association Software Software Organization Certificate 52

Reid All About it

JULY 8, 2016

Gather with fellow association execs for a lunchtime discussion on how organizations are tackling member engagement and achieving great results using email marketing and marketing automation. Presenters: Carrie Hane, Content & Digital Communications Strategy Consultant, Tanzen. More info/register. Thu 7/14 at 11 a.m.

DC 150

DC Certificate Washington Content 150

Association Success

MARCH 27, 2017

The first thing you should do as an association recruiter is go to Linkedin. It took me 5 seconds just now to perform that search, and I found results for freelance marketers and email copywriters right in my backyard. Once you do this, set up a phone interview and get a feel for how they communicate. Hiring a Freelancer?

How To 76

How To New York City DC United States 76

MemberClicks

MAY 13, 2022

There are plenty of solutions available that can bring your data and management processes all under one roof. This means your member database, website, dues renewals, marketing, event management, learning management system, and other management processes are all hosted within one platform.

Software 52

Software Association Management Price System 52

SCD Group

MARCH 29, 2015

I’m not sure why but the volume of junk email marketing arriving last week reached a tipping point. Here’s a sample of what arrived in my email box one day last week: Connecting up. I just wanted to followup and see if you received my earlier email?” Keep refining your process based on results. It’s Josh.

Marketing 40

Marketing Strategy Email Marketing Sample 40

Achieve

JANUARY 27, 2023

So as you consider your online fundraising efforts moving forward, prioritize creating a dedicated program aimed toward recruiting recurring donors and establishing long-term relationships for giving. When it comes to finding convenient and secure nonprofit payment processing software , there are a few important considerations.

Software 52

Software Tools Strategy Marketing 52

Reid All About it

DECEMBER 9, 2022

Association Briefings explains how podcasts benefit associations and their audiences, provides tips for starting an association podcast , and reviews the planning process and issues to consider before you dive in. Six ways to get your organization’s subject matter experts to start thinking like content marketers. ( Quick hits.

Colorado 39

Colorado Recruiting Recruitment Survey 39

Reid All About it

OCTOBER 28, 2022

Achurch Consulting shares their three-step budgeting process for hybrid workplaces , plus the factors you should consider while budgeting and areas that need special attention. Volunteer Recruitment: No Volunteers? Maybe It’s Your Marketing. Analyze value to volunteers and market those benefits to increase engagement.

Blended Learning 39

Blended Learning Email Marketing Revenue Technology 39

Reid All About it

OCTOBER 21, 2022

Association Briefings explains how podcasts benefit associations and their audience, provides tips for starting an association podcast , and reviews the planning process and issues to consider before you dive in. CEOs and hiring managers use the cover letter as a barometer to gauge a candidate’s ability to effectively communicate.

Revenue 44

Revenue Email Marketing Education Review 44

Reid All About it

OCTOBER 12, 2018

Learn how to craft a strategy to shape your member’s journeys and determine the tools you need to act on them, from website, to emails, marketing automation, member-get-a-member campaigns, personalization, and more. Find out how to assess the strengths and weaknesses of your event crisis safety and communication plan.

DC 170

DC Las Vegas Washington Review 170

Reid All About it

NOVEMBER 10, 2017

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); to provide board training, and learn how to effectively communicate with the board.

DC 150

DC Washington Tools Education 150

MemberClicks

APRIL 26, 2022

This can also increase your audience reach, recruiting new people to register for your event. This little trick shows you’re organized, reputable, and dedicated to making the process easier. You might also highlight them more through your social media channels and email marketing. Show appreciation.

How To 52

How To Cost Proposal Social Media 52

Reid All About it

JUNE 10, 2022

The weekly list of free educational events and resources for the association community…. If member companies are struggling to recruit and keep staff , they will be reluctant to let employees attend conferences or volunteer for your association. 4 Outdated Email Practices & How to Modernize your Email Marketing Program.

Arlington 39

Arlington Revenue Content Team 39

Higher Logic

JUNE 26, 2020

They can no longer rely on sending batch-and-blast, one-off emails to their whole member base as an effective membership recruitment and retention strategy. With over 40 diverse member segments, Professionals Australia found it impossible to recruit, onboard, and engage with each segment in a personalized way.

Recruiting 156

Recruiting Recruitment Email Marketing Communications 156

Blue Sky eLearn

FEBRUARY 4, 2020

For your association’s member businesses, this may mean mastering new emerging technologies in your industry or even hitting specific success metrics within their own internal processes. However, whether increasing non-dues revenue or new member recruitment, it’s just as important that your organization follows through with these goals.

Organization 270

Organization LMS Software Social Media 270

Association Adviser

SEPTEMBER 21, 2016

Besides having boundless energy and vision, Sabuco and Hedberg are relentless networkers who leverage their global connections to recruit powerhouse board members, advocates and ambassadors to support their missions. You just need frequent and effective communication to keep them engaged. Communicate your organization’s mission.

New York City 60

New York City Ohio New York California 60

Chapter Chat

MARCH 31, 2017

Identify process, technology, and budget considerations. Process and technology changes required at the national and chapter level. Think through the entire member recruitment and renewal process with chapter representatives and national staff from the finance, membership, component relations, and IT departments.

How To 28

How To Process Software Discount 28

MemberClicks

FEBRUARY 9, 2023

One of the most effective ways to recruit new members is to let them know about your benefits. That means clearly communicating your organization’s value proposition. So, email marketing should be one pillar of your membership marketing plan. Refine your value proposition and focus on the benefits for new members.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Reid All About it

JULY 14, 2023

They suggest questions to ask before terminating a program and offer advice for the sunsetting process. Marketing Artificial Intelligence in Action Learn about low-lift, low-cost AI tools you can begin experimenting with right away at your organization, which are specific to the marketing, membership, and communications functions.

Education 39

Education Price Tools Technology 39

Reid All About it

MAY 27, 2022

Recruiting volunteers and leaders has always been a challenge for some associations and chapters, but as the Fortune article pointed out, now you’re dealing with a whole new set of issues. Fíonta explains why volunteer recruitment has become more difficult since the pandemic and suggests strategies for filling your leadership pipeline again.

Technology 41

Technology Case Study Education System 41

Reid All About it

MAY 20, 2022

With the average email open rate—across all industries—hovering between 16-20%, it’s time to adopt new strategies and tactics to reach your audiences. Learn several ways you can do more with email and how ads and marketing automation tools can work together to support, enhance, and complement your email marketing efforts.

Arlington 41

Arlington Project DC Technology 41