The Hourglass Blog

JULY 29, 2010

Barriers to Innovation in the Association World. In one of my last posts I shared the principles of innovation weve drafted as part of the "innovation for associations" white paper being written by the WSAE Innovation Task Force. But many associations approach risk from a decidedly conservative perspective.

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The Hourglass Blog

JANUARY 16, 2011

A Prescription for Innovation. This is part of an on-going dialogue between Eric Lanke and Jeff De Cagna on the work of the WSAE Innovation Task Force and the status of innovation in the association community. • Innovation is using technology to streamline operations and deliver new services.

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The Hourglass Blog

JULY 17, 2010

Principles of Innovation. The fourth meeting of the WSAE Innovation Task Force was held on July 16, 2010. For those of you new to this conversation, Im heading up an effort for my state society to define an evidence-based model of innovation for the association community. Im also blogging about it here.

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The Hourglass Blog

SEPTEMBER 5, 2011

Recipes for Innovation. He has designed some very innovative tools.and created innovative designs for traditional tools. He has designed some very innovative tools.and created innovative designs for traditional tools. good design is innovative. good design is innovative. So heres a funny story.

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Leading Learning

JULY 12, 2021

Your association may claim values like collaboration and innovation. Maybe your commitment to innovation is a little more talk than walk—you say you’re forward-thinking, but people get punished for taking a risk, at least if it doesn’t pan out. For more on how to do all that, download the full white paper for free at [link].

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Associations Now

FEBRUARY 24, 2016

Because many older Android devices don’t have near-field communication, the concept of being able to add it to smartphones with a microSD card could prove appealing—especially because it could be applied to specialized uses beyond payments, such as securing access to a building or creating a system for rewards programs.

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The Hourglass Blog

DECEMBER 14, 2010

The Clinic of Innovation. Heres another fascinating post about innovation from the HBR blog. It describes the first-of-its-kind "Clinic of Innovation" at Oslo University Hospital--an internal unit within the hospital that is set-up to work like an outpatient health clinic.

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GlowGlobally

DECEMBER 22, 2010

Market & Biz Plan. Categories: Advocacy , Market & Bus Planning , MegaTrends & Research , Membership. Together with follow up interviews from some of the largest European-based associations, MCI developed a white paper designed to address some of the key outcomes from the study. Constantly innovate.

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The Hourglass Blog

JANUARY 31, 2011

The Innovation Hub for Associations. Ive been blogging about my work with the Innovation Task Force of the Wisconsin Society of Association Executives for a while now. Its called the Innovation Hub for Associations , and can be accessed here. The core of the site can be found under the "Innovation Model" tab. at 9:18 PM.

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Associations Now

SEPTEMBER 26, 2013

“Connecting With Government Customers in an Era of Event and Travel Restrictions,” a new white paper by Market Connections and Boscobel Marketing Communications, reports that federal employees are going to fewer events, agencies are running fewer events, and contractors and other stakeholders are feeling the effects. “We

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SCD Group

AUGUST 13, 2012

30 Marketing Tips for Associations: Highly Rated Ideas from ASAE12. At the ASAE annual meeting Sunday (8/12/12), five panelists from five accredited association management companies shared 30 Marketing Tips in the Social Media Age. 5 Building integrated marketing plans is a must to effectively mix new and traditional.

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Membership Marketing

MARCH 8, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. And give your remarks on email marketing book. Membership Marketing Benchmarking Report. Know the Numbers on Membership Marketing.

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Reid All About it

DECEMBER 2, 2022

Word-of-mouth marketing. WBT Systems explains how USF pulled off this word-of-mouth marketing miracle —and developing the course in less than two months was a miracle too. She explains how async communication combats groupthink —what a bonus. Fri 12/2 at 10 a.m.* – Association Community (Coffee with Innovators).

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SCD Group

AUGUST 12, 2012

In fact, from a marketing communications perspective, investment in quality content is better than gold because, unlike gold, the value of quality content to your communications efforts rarely fluctuates or goes down. Quality content offers the same draw power to a marketer’s communications efforts.

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Reid All About it

OCTOBER 18, 2019

Quick hits before we get to next week’s free webinars: Is your marketing mediocre? The best reason to do content marketing is organic search–but you’ll reap other benefits as well. Michael Brenner, Content Marketing Institute ). Integrating Online Communications into Your Fundraising Campaign. CAE credit.

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North Carolina Education Project Communications 34

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Legacy communication channels still have a seat at the table. 2015. ** 11%.

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The Hourglass Blog

MARCH 27, 2011

In my last post , I talked about something I called the Catch-22 of innovation. Your association wants to deliver new innovative products that meet the needs of your members, so you ask and poll them incessantly about their needs, wants and desires. Labels: Innovation , Umair Haque , WSAE. Communication. Innovation.

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.orgCommunity

APRIL 18, 2019

Gaining a solid understanding of the members’ professional landscape and the organization’s position in the market place will facilitate future decisions. They communicate the member perspective,” Sharon advises. From environmental scans to persona analysis and white papers. The CEO is the hub that turns the wheel.

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Strategy Analysis Membership Management Leadership 40

The Hourglass Blog

MAY 26, 2011

Dont Wall Yourself Off From Your Community. This is part two of my reaction to Jeff De Cagnas excellent article on business model innovation for associations in the April 2011 issue of Associations Now. The WSAE white paper on innovation calls this understanding the mind of your community. Image source.

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Associations Now

JUNE 8, 2016

Higher Logic highlights several case studies of associations driving nondues revenue via their online communities in a white paper titled “ Community ROI: Generating New Revenue Streams ” [PDF]. ” How is your association measuring the activity, outcomes, and value of its online member community?

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The Hourglass Blog

AUGUST 29, 2011

Business “Loyalty Programs” are nothing more than rewards-based marketing. Think about that the next time youre writing marketing copy for your membership brochure. Communication. Innovation. Principled Innovation. Good and Bad Lessons for Association Innovation. The Season of Innovation.

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AMR Management Services

JUNE 4, 2012

Develop sound communications tools This can range from a printed or email newsletter to a simple website. This will get you through year one covering staff costs and marketing expenses. Associations can do great things and the nonprofit sector needs innovators to shake it up. American Academy on Communication in Healthcare.

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.orgCommunity

FEBRUARY 25, 2019

Machines are giving us the ability to understand and communicate with members more personally than ever before. marketing automation software offers tools to lift those relationships to a new level. Aimee, who is senior digital marketing advisor at HighRoad Solution, gave an insightful overview on building successful member journeys.

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Association Subculture

SEPTEMBER 28, 2009

I navigated a world of suits and Dilbert-esque arguments over policies, procedures and white papers. communications. (4). community. (3). innovation. (6). marketing. (2). Principled Innovation LLC. And that was where my Gen X perspective languished a bit.I advocacy. (1). appreciative inquiry. (1).

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Association Management San Diego Social Media United States 100

Beth Kanter

APRIL 1, 2012

But it is also theme of a panel that I’m moderating at the Innogive Conference on Monday, April 2 that will focus on how this trend is and will continue to impact nonprofits’ communication strategies. Disparate marketing channels complicates the life of the average NPO today. Her blog is Contentious.com. Twitter: @agahran.

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Resources Conference Tools Sample 28

Reid All About it

DECEMBER 10, 2021

They suggest an excellent (and entertaining) white paper to read on this topic and steps you can take to start your association’s journey from digitized to digital. Poor data collection can keep your organization from gaining valuable marketing insights, building better customer relationships, and even increasing revenue.

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Chicago Social Media Education Recruiting 195

Reid All About it

MAY 26, 2017

Your weekly list of free webinars and events for the association community… Earlier this week, I finally read the new white paper from Elizabeth Engel and Sherry Marts, Include Is a Verb: Moving from Talk to Action on Diversity and Inclusion. Don’t be fooled, this is not a wonky paper. Host: TTC Innovations.

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Raleigh North Carolina Texas Chicago 150

Association Adviser

JULY 13, 2016

If your association needs help bridging the staffing gap or creating effective, engaging communication plans, outsourcing content management could be a viable, cost-friendly option. The goal is to select an outsourcing partner that can help your association reach its communications goals today and into the future. . Social media.

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Content eBook Communications Social Media 60

Associations Now

JUNE 15, 2016

Amazon’s persistence in driving users to “Try Prime” is a lead associations ought to follow and just one of many highlights from this week’s ASAE Marketing, Membership & Communications Conference. But, as a constantly growing and innovating company, Amazon warrants continuing attention.

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The Hourglass Blog

JANUARY 21, 2011

This is part of an on-going dialogue between Eric Lanke and Jeff De Cagna on the work of the WSAE Innovation Task Force and the status of innovation in the association community. For Jeff’s first post on why innovation is critical to the future of associations, go here. For an introduction to this dialogue, go here.

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Association Subculture

DECEMBER 2, 2009

Management book after study after thesis after white paper on leadership has never even come close to detailing what an organization could or should be like the fiction of Star Trek does. You cant have innovation without it. communications. (4). community. (3). innovation. (6). marketing. (2).

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