Reid All About it

MAY 21, 2021

At LeadershipNow, Lance Mortlock explains the difference between scenario planning and forecasting , and offers six questions to help you identify which tool will provide the outcomes your association needs. Join us for an engaging discussion, interactive Q&A and useful tools to help give you the edge when pursuing your next promotion.

San Jose 369

San Jose Email Marketing Tools millennials 369

CMA Solutions

MARCH 6, 2024

That’s because an increasing number of patients are now using the Internet and social media to address their healthcare needs. When InStyle magazine sought expert advice on treating varicose veins, they turned to specialists at VSC, a leading authority in the field, for an interview. But where should you begin?

Marketing 52

Marketing How To Social Media Video 52

.orgSource

AUGUST 28, 2023

The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. Be Deliberate Thought leadership is an important top of the funnel marketing tool. So, this exercise is also a marketing tool. That’s the beauty of thought leadership.

Leadership 88

Leadership Social Media Case Study Industry 88

Association Adviser

NOVEMBER 14, 2016

That’s the main message Association Adviser received from Carol Miller, vice president of marketing & communications at MHI , the nation’s largest material handling and logistics association. Association Adviser : Tell us about the marketing and communication goals of the MHI.

Social Media 60

Social Media Video Communications Marketing 60

Association Adviser

OCTOBER 23, 2018

Okay, perhaps this is not exactly how association communication awards presentations really go down. However, the recognition and pride that communications awards bring to associations are no less than Oscar-worthy. There are many awards contests for which association communications are eligible.

Newsletter 62

Newsletter Communications Press Release Social Media 62

Mizz Information

SEPTEMBER 29, 2014

Last Friday I had one of those chances, moderating a panel about association social media at an Association Trends Live breakfast. I gave a quick presentation about the top 5 trends impacting association social media in 2014. Adding images to your content and making them part of your social media strategy is a given now.

Social Media 40

Social Media Content Marketing Report 40

Associations Now

JANUARY 23, 2020

During my first job as an editorial assistant for Prevention magazine, I was sent to a holistic health conference. and that you give them the tools they need to make the most of your conference. Give attendees a way to provide feedback in the moment, whether through your conference app or social media.

Conference 142

Conference Social Media Review Survey 142

Associations Now

AUGUST 12, 2013

A new report says older people increasingly use social media to connect online. It’s no secret that younger generations rely on social media to communicate with friends and connect with the causes they care about. The social set: Social media is a powerful tool for associations to engage younger members.

Social Media 40

Social Media Atlanta Strategy Report 40

Association Adviser

NOVEMBER 19, 2013

Social media is a great tool for connecting with non-members, i.e. prospective members, in your industry. Technology and social media is not going away. That must present some tough communication challenges. Our industry is very tech savvy, but we’re not very tech savvy about communication.

Social Media 60

Social Media Louisiana Video Technology 60

AssociCom

FEBRUARY 15, 2012

Association communication has evolved over time as new technologies have become available. I call these eras – Meet, Mail, Magazine and Moderation. They communicated face to face because there were few other options. Members of associations no longer had to meet face to face to communicate.

Communications 40

Communications Newsletter Technology Revenue 40

Association Adviser

JANUARY 18, 2019

You’re likely promoting your content on your website and on social media to generate interest and increase your reach. Imagine: Your latest webinar is promoted through social media, summarized in your magazine, stored in your learning center and promoted in your career center.

Newsletter 61

Newsletter Directory Learning Management System Social Media 61

Beth Kanter

NOVEMBER 19, 2013

Alliance Magazine, September 2012. Also, check out Lucy’s Digital Civil Society wiki for examples of open data used for the social good. Alliance Magazine, September 2012. Explores the ecosystem of data for social problem solving and the role philanthropy can play. ” Lucy Bernholz, “ Data-first Philanthropy.”

Social Media 28

Social Media Analysis Tools Strategy 28

Reid All About it

DECEMBER 9, 2010

It’s the ultimate content marketing tool – engaging your readers with valuable information that holds their attention and strengthens their loyalty. Your association’s reach and influence expand via Google and social media platforms. Blogs are social. Wouldn’t your members like that? Blog posts are sharable.

Social Media 150

Social Media Content Review Newsletter 150

Beth Kanter

SEPTEMBER 28, 2015

This weekend, I got to spend some time at a beautiful conference center on Falling Leaf Lake with 140 grassroots environmental organizations, all grantees of Patagonia, at the Tools for Grassroots Activists Conference. Their overall communications goals include: Engaging our supporters quickly. The Hold A Sign Meme.

Social Media 28

Social Media Idaho Oregon Case Study 28

Association Success

APRIL 29, 2020

I might get a magazine in the mail at home that has nothing to do with education or association work, but I like the design or how they approached the issue and I think, ‘Could I use that for us?’. LinkedIn: The social media site for business professionals often has leadership content pop up to the top of feeds. she said. .

Newsletter 110

Newsletter California Arkansas Alabama 110

Reid All About it

SEPTEMBER 15, 2023

Host: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting Guest: Cynthia Lockrey, Lockrey Communications Mon 9/18 at 4 p.m. – – Boost Your Rankings: A Definitive 14-Step Guide to Performing an SEO Audit Equip yourself with the tools and know-how to ensure your website reaches the top of search engine results.

LMS 259

LMS Revenue Arlington Education 259

Aaron Wolowiec

JULY 1, 2014

Has your association conducted a communication audit within the last three years? To ensure your members easily recognize an event at first glance, consider how colors, logos, fonts and overall design elements are used consistently across communication platforms. Channels – Determine how your association communicates.

Sample 100

Sample Strategy Social Media Communications 100

Association Adviser

MARCH 13, 2018

After all, your publication is one of the most effective and important communications pieces that your association uses to reach members. For that reason, you want to make sure your association magazine appeals to as many readers as possible with an eye-catching and inviting design. Clearly Communicate Your Value.

Directory 61

Directory Communications Content Survey 61

Association Adviser

MAY 27, 2018

Our featured professional this month is Katie Butler, vice president of communications for the Independent Insurance Agents & Brokers of America (IIABA). Katie has served IIABA since 2003 and has helmed the communications department since communications since 2004. AA: How do you set marketing and communications goals?

Video 60

Video Communications Social Media Newsletter 60

Association Adviser

APRIL 27, 2018

This month’s Corner Office features Erin Sevitz, director of communications for the International Facility Management Association (IFMA). Erin guides IFMA’s voice and messaging, leads the association’s social media presence and oversees IFMA’s web properties, magazine and online Knowledge Library. Erin Sevitz, IFMA.

Houston 74

Houston Florida Nashville Library 74

Association Adviser

APRIL 2, 2019

Let’s ask this question another way: Have you ever launched a new event, magazine or social media account, assumed your members would be just as excited about it as you are and felt disappointed when the initiative fell flat? The 2019 Association Communications Benchmarking Survey is your way to provide this type of help.

How To 61

How To Survey Communications Video 61

Association Adviser

NOVEMBER 13, 2018

During our webinar about the current state of association communications, our attendees brought up numerous questions about recommended strategies, tactics, platforms and communication practices. How can you effectively target communications without good data? It’s harder, but possible.

Member Engagement 60

Member Engagement Survey Social Media Communications 60

Thanks For Playing

MARCH 21, 2012

Recapture your lost community members. Building an integrated communications strategy. I used to request fashion magazines, but after picking up a few newsstand issues to keep me company on recent flights, I asked her to switch to the New Yorker for this year. Always the Last to Know: Twitter tools. Alltop Social Media.

Social Media 150

Social Media United States Leadership Maine 150

Associations Now

SEPTEMBER 26, 2017

Social media is a great way to build excitement about your event—but don’t lose sight of these other tried-and-true marketing methods. If you are of a certain age, you can remember when social media didn’t exist. Preview meeting content in the magazine and/or newsletter.

How To 66

How To Social Media Newsletter Video 66

Association Adviser

MARCH 19, 2013

[link] Blogs Outrank Social Networks for Consumer Influence. Social Media Examiner. Small communities on blogs and Facebook wield the most influence. Association magazines are growing in content and circulation while remaining an important member benefit. Business 2 Community. Patricia Redsicker.

Georgia 60

Georgia Directory New York Newsletter 60

Association Adviser

AUGUST 23, 2017

Association Adviser recently sat down with Naylor Association Solutions President & CEO Alex DeBarr to talk about what the future looks like for associations, how leadership and innovation go hand in hand, and why the right tools of engagement are key to engaging members and driving non-dues revenue.

millennials 61

millennials Revenue Tools Content 61

Association Adviser

AUGUST 7, 2017

Reading “fake news” is even more interesting, particularly on social media where passionate individuals often hide behind a left- or right-wing moniker and feel emboldened enough to spat about a blog or not-so-reputable news site. An intense social media volley ensues until the real news is buried among insults and exaggerations.

America 63

America Social Media Press Release Education 63

Associations Now

JANUARY 6, 2015

“Chapters are an incredibly good tool for mobilizing the grassroots, and finding and keeping new members; but they are far from being maintenance-free,” Worth writes. But you also want them to think, ‘Hey, I’ll bet I can find the answer at X Magazine.’ ’ “You want to be X Magazine.”

Social Media 40

Social Media Recruiting Recruitment Content 40

Association Adviser

JUNE 18, 2013

Not showing advertisers the ROI of investing in your media can cost your association six to eight times as much effort and potential revenue as doing something to show them ROI. Customize your advertiser recognition through verbal remarks from your CEO, president or executive director, social media, direct mail and board member outreach.

Directory 60

Directory Revenue Social Media Cost 60

Beth Kanter

NOVEMBER 20, 2018

They are also using chatbots internally to make communications processes more efficient. Wired Magazine. How Artificial Intelligence Can Humanize Workforce Communications And Customer Engagement. This article summarizes how some corporations are doing this with AI and other automation tools. AI and Workplace Impact.

San Diego 52

San Diego Tools System New York 52

Associations Now

MARCH 15, 2017

Test new digital tools. Associations are still comfortable using traditional communication methods, such as snail mail and newsletters or magazines, to remind members to renew, but Gitchell says there are savvier methods. Some associations (16 percent) are using social media to target members for renewal.

Survey 80

Survey Newsletter America Report 80

Off Stage

APRIL 26, 2009

26, 2009 - The Internal Blog: A Management Tool. The use of blogs for promotion of the association to the public is a generally accepted tool. Enter the age of social communication. Even large real world newspapers and magazines dont let their articles stand alone without reader response.

Tools 40

Tools Newsletter Directory Social Media 40

SCD Group

JANUARY 7, 2014

The column offers some really good tips for associations and association story telling to communicate with members and/or the public. Whether your association is dealing with external or internal audiences, your communications strategies and messages should be designed to “control the narrative.” They are great places to share stories.

millennials 40

millennials Newsletter Video Social Media 40

.orgSource

JULY 3, 2023

In fact, it has the potential to be the star of your communication campaigns and the basis for multiple other varieties of messaging. An Entrepreneurial Approach to Risk, Courage, and Transformation,” video was still a communications outlier. Many groups still print a magazine. Dan was determined to make us see the light.

Video 88

Video Communications Strategy Content 88

Association Adviser

NOVEMBER 21, 2016

This association approached our company requesting that Naylor cease publishing their print magazine because they wanted to be sensitive to their members and didn’t want to ask their members for money during such a difficult time. Use online media to communicate more. Update your website more frequently with new content.

Case Study 60

Case Study Directory Cost Revenue 60

Associations Now

MARCH 27, 2013

Mobile app Flipboard opens the floodgates for users to create their own magazine experience. If you could create your own magazine, what type of content would you include? Before, Flipboard would automatically feed users what they thought they would want to read, taking notes from what they shared and followed in social media.

Discount 40

Discount Newsletter Social Media Content 40

Associations Now

JUNE 19, 2013

Also: Why it’s important for nonprofits to approach social media and traditional marketing strategies in different ways. Have video- and teleconferencing tools improved enough to provide onsite benefits in a virtual format? A new survey says virtual meetings are as productive as face-to-face encounters.

Social Media 40

Social Media Survey Video Tools 40