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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Besides facing competition from free online sources of continuing education and mentorship, it can also be a challenge for associations to communicate their value, especially when it comes to younger generations. Getting in front of target buyers and communicating value happen to be two of the main principles of the common sales process.

Strategy 169
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Keep Your Association on Track: 4 Ways to Stay Organized

Blue Sky eLearn

For your association’s member businesses, this may mean mastering new emerging technologies in your industry or even hitting specific success metrics within their own internal processes. We’ve gathered four tips to help you organize your association’s key data and communications, and then keep them organized as the year progresses.

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6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

Use Webinars to Communicate. Showcase Benefits of Technology. One of the main reasons someone joins an association is to advance in their career, which starts with education. Use Webinars to Communicate. Want to learn more about automating your email communications ? Showcase Benefits of Technology.

Revenue 296
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Should Volunteers Groups Have Separate Social Media Accounts?

Associations Now

The premise of the discussion: Social media is generally thought of as the domain of the association, so what happens when its volunteer groups say they’d like to set up a Twitter account with the association and group name? Social media can move quickly, which means a brand can also be harmed quickly online. “We

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Building Buy-In for an Online Community at Your Association

Higher Logic

If a document like this doesn’t exist, hold some informational interviews with your executive director and the head of the board to figure out what the association's main goals are for the upcoming year. Your goal should be to demonstrate how the community aligns with and leads to achieving the goals of your association’s strategic plan.

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Association Brain Food: 10.20.23

Reid All About it

Unlike social media, a mobile app provides a cohesive and centralized communication channel to your members. The Free Press ) Social media platforms hate the written word. Bruce Rosenthal and Lori Zoss Kraska share five valuable hard truths about sponsorships from Bruce’s interviews with 100 corporate sponsors.

Maryland 272
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Change is good…right?

Aaron Wolowiec

According to the survey, association innovation tends to focus around a few main areas: website and social media; conventions, conferences and seminars; education programs; and membership, technology and marketing (56 percent each). And it seems there’s not much middle ground.