Reid All About it

FEBRUARY 23, 2024

The weekly list of free educational events and resources for the association community… Join or Die. I’d love to see that phrase in membership marketing copy. Bulletin describes how a member app helps nurture member engagement by providing a centralized communication channel for members. Gen Z and millennial marketing.

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Reid All About it

MARCH 8, 2024

They also give their take on sunsetting, membership models, subscription tactics, community and releasing the need for perfection. Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Mentoring programs.

Social Media 250

Social Media DC Strategy Education 250

Achieve

AUGUST 12, 2021

Effectively inspiring millennial donors to get involved in your next peer-to-peer campaign requires. Don’t underestimate millennial giving power. Millennial donors are known for demonstrating a clear passion and commitment to worthwhile causes. Millennials are motivated to give to causes that appeal to their values.

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Associations Now

FEBRUARY 27, 2019

Legacy events need the support of new generations, but capturing their attention is challenging when traditional marketing methods and event agendas are no longer effective. The best way to reach millennials is to create the foundation for a great event before the event happens,” he says. “The Nonprofit Marketing Guide explains.

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Reid All About it

JANUARY 19, 2024

Your AMS is the utility player on your membership team. Hybrid/remote teams. Jamie Notter of Propel explains how to make the most of your remote/hybrid team’s time together in person. Jamie Notter of Propel explains how to make the most of your remote/hybrid team’s time together in person. Event trends.

Revenue 256

Revenue Strategy Member Engagement United States 256

Associations Now

DECEMBER 7, 2018

Millennials deal with work-disrupting mental health issues at nearly twice the U.S. And for millennials, the effects of feeling overwhelmed bleed deeper into work than older generations. For millennial and gen Z workers, that number jumps to 30 percent. average rate—but don’t think it’s reason enough for a mental health day.

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Associations Now

MARCH 20, 2017

Through a social media-based video contest targeted at millennials, the Institute of Management Accountants (IMA) introduced thousands of individuals to the organization and its credential—and picked up some tips for engaging students and young professionals. followers as contestants shared their videos and IMA’s page with their communities.

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Association Briefings

MAY 6, 2021

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. For successful organizations, a good portion of marketing budgets are being spent on recruiting, retaining and engaging with these younger professionals.

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Marketing millennials Email Marketing Social Media 52

Higher Logic

NOVEMBER 13, 2018

Also, fun fact - Jackie identifies as a One-Percenter for the Pittsburgh Steelers, so she created a community for fanatics like her.who also live in Austin, Texas. A bold move in the home state of “America’s Team,” but she found her people! Millennial employees, do you wonder why your Gen X employer feels distant? Millennials.

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Association Adviser

SEPTEMBER 22, 2016

Attracting millennials to your association requires thinking about the different life stages they are living through – and marketing to them appropriately. A lot of articles out there dispense quick advice about how to attract millennials to your association’s membership: reach them on social media!

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Reid All About it

JULY 21, 2023

Unlike on Threads, which, Kate Lindsay at Embedded says, is “ a mecca of Millennial brain rot.” This 5-step process can even be applied to sponsorship, membership, certification, education, in-person events, virtual events, or the next big thing your team creates. Yeah, it sucks. Just the facts. “ CAE credit. 1 CAE credit.

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Association Success

SEPTEMBER 17, 2020

Here are some strategies you can use to attract top talent: Think like a marketer. And to sell to the right buyer, you need to think like a marketing professional. Millennials, a generation that is now making up for more than 50% of the workforce, thrive in the workplace that offers a clear growth path. Provide interesting work.

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Reid All About it

DECEMBER 8, 2023

Results Direct and.orgCommunity released the first and most comprehensive report on mobile apps in the association community , which includes data on how associations and their members are using mobile apps. Marketing to Gen Z and millennials. Member app. Bulletin describes how a member app helps you nurture member engagement.

Strategy 272

Strategy Video Technology Innovation 272

Reid All About it

AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. 5 Tips to Engage Gen Z and Millennial eLearners in 2020 and Beyond. Lindsay Rutz, Marketing Assistant @Web Scribble.

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Association Freak

MARCH 1, 2024

The MGI 2023 Membership Marketing Survey found that 49% of associations report growth, contrasting to 26% in 2021. Moreover, associations with a higher proportion of millennial members are seeing growth, whereas those with predominantly boomer members are declining. The median increases are 6% annually and 12% over five years.

Revenue 72

Revenue FAQ Innovation Member Experience 72

Association Freak

MARCH 2, 2024

The MGI 2023 Membership Marketing Survey found that 49% of associations report growth, contrasting to 26% in 2021. Moreover, associations with a higher proportion of millennial members are seeing growth, whereas those with predominantly boomer members are declining. The median increases are 6% annually and 12% over five years.

FAQ 72

FAQ Revenue Innovation Member Experience 72

Achieve

MARCH 10, 2021

Transparency is the leading value millennial donors look for when seeking a nonprofit to support. Millennial donors. To better understand how your donation payment processor can continue building trust between millennials and your brand, this article will walk through the following topics: The importance of transparency .

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Potomac Core

MARCH 3, 2020

Factors including Coronavirus Disease , supply chain disruptions , political polarization , innovative technologies, cyber threats, trade policy, shifting consumer attitudes, & workforce shortages all complicate markets. Research sets the stage for market focused discussions. Communicate Industry and Profession ROI.

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Reid All About it

MAY 21, 2021

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Presenter: Michelle Brien, VP of marketing and product strategy, WBT Systems. Tue 5/25 at 11 a.m. –

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Association Adviser

MARCH 10, 2014

Two millennials weigh in on the latest research findings. As two members of the millennial generation, we pay special attention to articles that claim to state the best ways to market to us. Sometimes we agree that marketers know us well; other times, we slightly disagree and wish we could give the author(s) a hint.

millennials 60

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Reid All About it

DECEMBER 21, 2018

Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. Some quick hits before we get to this week’s list of free webinars: Perennials (older workers), not millennials, will trigger the next wave of talent retention efforts. TopRank Marketing ). More info/register.

Email Marketing 174

Email Marketing Social Media Library millennials 174

Reid All About it

SEPTEMBER 22, 2023

Amanda Lea Kaiser ) Two mobile engagement strategies to help your association increase Gen Z and millennial membership. Behind the Scenes: How We Built a Webinar Using ChatGPT Hear how the team at Cvent used ChatGPT to create a webinar that was so good, it had people lining up to attend (virtually, of course). 1 CAE credit.

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LMS Revenue Education Strategy 266

Higher Logic

MAY 29, 2020

You don't have to be a hypnotist or a master of persuasion to build support for an online community among your association’s board and executive team. Instead, you need to align your new online community with the mission and priorities of your association's leadership. By the way, have you signed up for Super Series ?

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

JANUARY 26, 2018

This time, Sohini Baliga, a communications expert from the charitable fundraising world, joined Elizabeth to address three major areas where charities are way ahead of associations. Attracting millennial/young professional supporters. Last call to participate in Marketing General Inc.’s Keep learning! Tue 1/30 at 9:30 a.m. –

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Association Briefings

DECEMBER 19, 2020

The smart use of data can have a profound impact on all sectors of an association - membership, marketing, communications, meetings, education, and advocacy. Your members - especially your digital-first millennial and Gen Z members - aren’t just wanting an individualized digital experience. They expect it.

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Reid All About it

MAY 14, 2021

The weekly list of free educational events and resources for the association community…. Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. The team at Event Farm has been hosting a series of webinars about the safe return to in-person events.

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EventMobi: Association Events

SEPTEMBER 13, 2023

This organic connection is worth its weight in gold and can save you on big marketing costs. 90% of millennial donors are motivated to give based on the mission rather than the organization. Communicating when and how to renew will keep your organization at the front of members’ minds, and eliminate stress or confusion.

Member Experience 130

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MemberClicks

APRIL 28, 2022

And while it’s a challenge to engage any of your member base, engaging young members can feel particularly daunting—particularly younger Millennials and Gen Z. So, how do association marketers speak to young members and get them to lean in? When it comes to communication, meet them where they are.

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Associations Now

MAY 17, 2017

To put D+I into practice, membership teams need to be constantly thinking about opportunities that foster action. The biggest takeaway for membership teams: As you work to recruit, retain, and engage members, always be thinking about D+I. GSA provides a great example of how membership teams can drive a D+I initiative into action.

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Team Recruiting Recruitment America 68

Reid All About it

AUGUST 27, 2021

So, in Psyche , Cort Rudolph says, “Quit the millennial bashing!”. Advancing Ethical Understandings in Diverse Teams. Learn how to manage an organization or team successfully while honoring those differences and advancing ethical understandings. Killer Paid Search Tactics That Every Marketer Needs to Know. Quick hits.

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Tampa Revenue Education Content 200

Reid All About it

APRIL 1, 2016

EDT* – Attract & Retain New Members with a Marketing Funnel. Learn how to build an online marketing funnel—an ongoing and automated marketing strategy for capturing the attention, nurturing, and converting prospects into new members. Presenter: John Haydon, Marketing & Social Media Expert. CAE credit).

Case Study 150

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Reid All About it

APRIL 1, 2016

EDT* – Attract & Retain New Members with a Marketing Funnel. Learn how to build an online marketing funnel—an ongoing and automated marketing strategy for capturing the attention, nurturing, and converting prospects into new members. Presenter: John Haydon, Marketing & Social Media Expert. CAE credit).

Case Study 150

Case Study Social Media millennials Sample 150

Reid All About it

MAY 15, 2020

The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. Naylor and Association Adviser’s annual Association Communications Benchmarking Study is now open to association professionals. Marketing virtual/online education.

Puerto Rico 370

Puerto Rico Montana Revenue Strategy 370

Association Adviser

SEPTEMBER 19, 2013

It is easy and inexpensive to get started with Instagram, but integrate it with the rest of your member communication platform for the biggest impact. Kelly Donovan is the team leader for online marketing at Naylor, LLC. What are some creative ways you’ve seen organizations use Instagram?

Communications 60

Communications Atlanta Discount Social Media 60

Higher Logic

MARCH 27, 2020

This week, Higher Logic teamed up with Community Brands to host a webinar on just that – strategizing for the next generation. Personalizing your communications during recruitment and retention. How to assess your website data, communications data, and engagement data. Discussion hosts Vivian Swertinski, Higher Logic Sr.

Member Engagement 240

Member Engagement Recruiting Recruitment Communications 240

YourMembership

MAY 31, 2012

Management Team. How Do You Innovate With Millennials? There have been many articles written on how to attract millennials and hopefully, by now, you’ve put some processes and activities in place to attract this very large generation. Innovating with millennials sounds like a no-brainer. Add-On Products. Technology.

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Associations Now

AUGUST 8, 2019

As millennials age and Generation Z hits adulthood, “Generation Alpha” enters the frame. Also: how human-centric marketing fosters member relationships. Move over, millennials. Alphas are accustomed to and reliant on instant information and communication,” says Ursula Perano on Axios. Play Up Human-Centric Marketing.

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millennials Social Media Marketing Education 72