.orgSource

APRIL 1, 2024

Whether I’m writing about marketing, strategy, or technology, one idea always surfaces. Harvard Business Review Analytic Services recently released a report that illustrates the gap between knowing and doing. Understand the Options The obvious answer to the dilemma is to hire that digital marketing genius as quickly as possible.

Video 88

Video Social Media Committee Team 88

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. Unlike social media, a mobile app provides a cohesive and centralized communication channel to your members.

Maryland 272

Maryland LMS Revenue Strategy 272

Associations Now

APRIL 14, 2017

Recent research from a leadership development firm finds that CEOs who use social media are stronger than others in six positive leadership behaviors. Not every CEO is savvy on social media, but the ones who are often have a lot of other traits considered desirable in leaders. 46 percent stronger at influencing others.

Social Media 83

Social Media Leadership Analysis Report 83

Reid All About it

MARCH 8, 2024

They also give their take on sunsetting, membership models, subscription tactics, community and releasing the need for perfection. Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Mentoring programs.

Social Media 250

Social Media DC Strategy Education 250

EventMobi: Association Events

SEPTEMBER 21, 2023

Acquiring new members comes with upfront costs, especially those tied to marketing. How to Increase Membership Retention According to the 2022 Membership Marketing Benchmark Report , the median membership renewal rate currently sits at around 84%. Use multiple streams of communication (email, social media, paper mail, etc.),

Strategy 130

Strategy Software Social Media Discount 130

Reid All About it

JUNE 30, 2023

Their guide covers configuring software for abstract submission and peer review, issuing the call for papers, designing the conference program and more. The Community Check-In A weekly community chat on Slack for black professionals working in the events industry. Change and culture. More info/register. More info/register.

Chicago 205

Chicago Newsletter Revenue Education 205

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! Ready to launch your membership campaign, but wondering where to start? What is a Membership Drive?

How To 130

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YourMembership

FEBRUARY 14, 2012

Advice for Implementing Social Media from Star Wars. February 14th, 2012 | Posted in Social Media and Business Trends. Take some time to review why the failure occurred and what you can learn from it. The best way to counteract the angry nay-sayers is through communication. Social Media and Business Trends.

Social Media 150

Social Media Software Price Membership Management 150

Higher Logic

FEBRUARY 21, 2020

Your customers likely interact with you almost entirely online (as they do things like submit support tickets, tag your business profiles on social media, or visit your website), making evaluating your customers’ digital experience a key step on the road to improving it. G2 crowd reviews or tweets). Is this true for you?

eBook 286

eBook Tools Products Communications 286

Spark Consulting

JUNE 25, 2014

Maddie McGary breaks down the reasons associations have trouble with content marketing. Social Media Examiner can help you out. Also, Associations Now has a nice roundup post on the conference, and the MMCC website has a good summary , too. Which of these 20 business mistakes is your association making? Short term thinking?

Social Media 150

Social Media Review Innovation Conference 150

Optimist Consulting

MAY 31, 2016

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. These are the most commonly used channels: Direct marketing: Member emails, hard copy mailings, SMS/instant messages, and via direct marketing from partnerships you may have (if opted in).

Marketing 100

Marketing Newsletter Social Media Recruiting 100

CMA Solutions

OCTOBER 31, 2022

Google Trends , perhaps the most overlooked SEO/content marketing/market research/competitive analysis/PR targeting tool, is one resource to help build an effective digital marketing plan. When it comes to marketing, never try to do it by yourself. Free online tools like Google Trends can help you get to market faster.

Marketing 52

Marketing New Jersey New York Social Media 52

Association Adviser

NOVEMBER 16, 2016

However, the time for planning your association’s New Year’s marketing and communications resolutions is now. Outline a clear vision for your association’s communications. Naylor and Association Adviser recently released its Association Communications Benchmarking Survey. The 2016 study found that the No.

Communications 60

Communications Social Media Survey Strategy 60

Reid All About it

DECEMBER 8, 2023

An app can help you solve what survey participants said was the biggest challenge for associations: communicating the value of membership. Another advantage of an app: it’s a centralized communication channel to your members, unlike social media platforms your association doesn’t own. Marketing to Gen Z and millennials.

Strategy 272

Strategy Video Technology Innovation 272

MemberClicks

APRIL 26, 2024

The target market is often more well-defined, and the ongoing commitment is longer. You may want to review your target audience and the value your organization offers. Are you actively marketing? They can enlighten you about problems with communications. Membership sales, however, have their own unique challenges.

How To 52

How To Social Media Discount System 52

MemberClicks

APRIL 26, 2024

The target market is often more well-defined, and the ongoing commitment is longer. You may want to review your target audience and the value your organization offers. Are you actively marketing? They can enlighten you about problems with communications. Membership sales, however, have their own unique challenges.

How To 52

How To Social Media Discount System 52

Reid All About it

DECEMBER 21, 2018

Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. MemberSuite suggests different membership metrics to track, review and share with your colleagues. B2B content marketing predictions and trends for 2019. TopRank Marketing ). More info/register.

Email Marketing 174

Email Marketing Social Media Library millennials 174

Reid All About it

MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. In a world of intense technology change, this ancient story framework can guide us to effective member engagement and communications. Advertising. More info/register.

Education 256

Education New Hampshire Tips Technology 256

Reid All About it

NOVEMBER 16, 2018

Retirement is going extinct, says Harvard Business Review. Some quick hits before we get to this week’s list of free webinars: Thought leadership is an overused buzzword but it’s also a highly effective marketing strategy. Characteristics of top-performing B2B content marketers. Marketing Charts ). Agility PR ).

DC 235

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Associations Now

OCTOBER 3, 2013

Harnessing the power of mobile images to engage your members, and more, in today’s Social Media Roundup: Get Personal With Instagram. 10 Ways to Communicate Better With @Instagram [link] via @NaylorLLC #assnchat #association #nonprofit. Come across any interesting links on your social networks today?

Social Media 40

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MemberClicks

APRIL 24, 2024

Transparency and Communications One of the most undervalued aspects of association management is the importance of consistent communication to keep members engaged and involved. Transparency and communication builds trust. Even when management decisions may be debated, transparency and communication can minimize any friction.

Association Management 52

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Associations Now

APRIL 23, 2014

A big-city police department’s kerfuffle reminds us that, depending on the topic and the audience, social media campaigns can sometimes do more harm than good. The New York Police Department’s social media campaign was meant to draw positive attention, but it didn’t turn out that way. link] via @digiday.

Social Media 40

Social Media Oakland New York Review 40

Association Adviser

OCTOBER 13, 2016

Reviewing metrics in the association world can mean anything from budget inspection to monitoring growth in Twitter followers. We want to learn what associations are doing differently and better, what resources are being utilized to engage members and whether communication tools are being monetized to their fullest degree.

Communications 60

Communications Revenue Social Media Survey 60

NXUnite

OCTOBER 19, 2023

Shoppers can feel good about their online purchases when they know that they’re supporting an organization that makes a difference in their community at the same time. First, you can hone your marketing strategy over time to prioritize the channels that drive the most conversions. Analyzing this information serves two main purposes.

Revenue 130

Revenue Email Marketing Social Media Marketing 130

EventMobi: Association Events

SEPTEMBER 13, 2023

This organic connection is worth its weight in gold and can save you on big marketing costs. Communicating when and how to renew will keep your organization at the front of members’ minds, and eliminate stress or confusion. In fact, marketers report a 760% increase in email revenue alone from personalized and segmented campaigns.

Member Experience 130

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.orgSource

AUGUST 28, 2023

The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Thought leadership is an old idea that has been made new again.

Leadership 88

Leadership Social Media Case Study Industry 88

Associations Now

JANUARY 2, 2024

Taking a marketing approach helped the American Dental Education Association reach members and prospects. When Tom Quash, CAE, came on board as chief communications and marketing officer at the American Dental Education Association in May 2023, ADEA was already looking to revise how it presented its benefits to both members and prospects.

Education 94

Education Social Media Review Marketing 94

Reid All About it

JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. Three ways content marketers can provide value to the sales team. Pam Didner, Content Marketing Institute ).

DC 275

DC Washington Learning Management System LMS 275

Velvet Chainsaw

OCTOBER 15, 2014

The PCMA Power chapter hosted industry veterans and Hospitality majors from Kent State University last week in social media roundtable discussions. The mix of ages and experiences brought interesting insight to the role social media can play in attendee acquisition and engagement. We like to use social media.

Social Media 40

Social Media Conference Communications Review 40

Reid All About it

JULY 2, 2021

Sessions: How to Create an Effective Social Media Strategy for Your Event; How to Use Virtual Events to Promote Your In-Person Event; Reinventing Live, The Always-On Future of Events; The Future of the Event Industry – What Is Hybrid!? Creating your Content Stream—from Marketing to Sales to Programs. Community Case Studies.

Technology 370

Technology Strategy System Education 370

EventMobi: Association Events

SEPTEMBER 29, 2023

Precise attendance data can offer them insights into their marketing reach. Post-event follow-up With data at your fingertips, post-event communication isn’t just generic “thank you” emails to new leads. Remarketing and nurturing Personalized marketing becomes a reality with precise data. experience.

How To 130

How To Software Cost Tools 130

Reid All About it

FEBRUARY 10, 2017

If you use online community software, please consider leaving a review on the new site, ReviewMyCommunity.net. If you do, you’ll be granted a lifetime subscription to read the reviews of others. The folks behind the site hope to hit a critical mass of 100 reviews soon. – Membership Marketing: Beyond the Basics.

Raleigh 150

Raleigh Austin Review Social Media 150

Reid All About it

FEBRUARY 10, 2017

If you use online community software, please consider leaving a review on the new site, ReviewMyCommunity.net. If you do, you’ll be granted a lifetime subscription to read the reviews of others. The folks behind the site hope to hit a critical mass of 100 reviews soon. – Video Event Marketing that Drives Revenue.

Raleigh 150

Raleigh Austin Review Social Media 150

Reid All About it

MAY 21, 2021

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Presenter: Michelle Brien, VP of marketing and product strategy, WBT Systems. Tue 5/25 at 11 a.m. –

San Jose 369

San Jose Email Marketing Tools millennials 369

MemberClicks

APRIL 29, 2024

We will review 10 compelling event engagement ideas that are designed to impress. Keep Your Audience Connected Review your best options for keeping in touch with attendees during the event. This can be done through your website, text messages, social media, on-site video screens, and message boards, and announcements.

Software 52

Software Social Media Survey Technology 52

Reid All About it

JUNE 18, 2021

How to conquer communication debt aka email/message overwhelm. Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. Quick hits. Ernie Smith, Associations Now ). Host: ASAE.

LMS 369

LMS Certificate America Committee 369

Aaron Wolowiec

JULY 12, 2016

According to Marketing General Inc. ’s s 2016 Membership Marketing Benchmarking Report , it’s issues such as balancing a limited budget, engaging younger members and understanding what members truly want, especially in terms of networking and professional development. What keeps association leaders up at night?

Certificate 140

Certificate Recruiting Recruitment Social Media 140