Associations Now

JUNE 15, 2017

The Data & Marketing Association wants to change that by harnessing blockchain technology to combat bot traffic. The digital advertising industry drove $175 billion in spending in 2016, and marketers want to know the money they spend will bring in a valuable audience. Advertising fraud … is estimated to drive $16.4

Press Release 48

Press Release Software Technology Industry 48

Reid All About it

AUGUST 26, 2016

Learn why the traditional sponsorship model is no longer relevant, how to sell effective sponsorship packages, and how technology can help make sponsorships measurable. This month’s topic: Effective Use of Video for Association Marketing, Branding, Communications and Events. More info/register. Host: Eventbrite. 1 CAE credit.

DC 150

DC Video Washington Analysis 150

Virtual

APRIL 2, 2015

Technology associations based on standards efforts share many common goals and challenges. What if the burning issue that brings a set of founders together is more about overcoming a negative market perception and less about the technology itself? The Marketing Working Group was tasked with working on the perception issue.

Tools 100

Tools Technology Proposal System 100

Associations Now

DECEMBER 4, 2015

An updated International Association of Exhibitions and Events white paper includes new tradeshow trends affecting the industry. The updated white paper looked at data in a number of ways. Doing so will allow meetings teams and marketers to more easily determine the productivity of their tradeshow investment.

Organization 40

Organization Analysis Education Industry 40

Leading Learning

JULY 12, 2021

The main challenge associations face in digital transformation initiatives is that digital transformation is an iterative process that includes both technologies and culture. And that means we need to be on the lookout for the tools and technologies that will enable us to change. Which sounds if not easy then at least simple.

Case Study 52

Case Study Technology millennials Strategy 52

Reid All About it

SEPTEMBER 27, 2016

Kevin Kelly, from his book, The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future ). In the association community, it feels like we’re always playing catch up to the world around us. Communication – interpersonal, public speaking, writing and digital/social media. Let’s not blow our chance.

Education 150

Education Mooc Class Maryland 150

Slice-Works

MAY 8, 2014

With plenty of thinking time as I moved things around, my mind wandered to consider how some of the principles I’ve learned about gardening over the years is amazingly applicable to marketing as well. Your marketing plan needs to be tied to your strategic plan. social media, white papers, video, power points?

Marketing 28

Marketing Social Media Video Content 28

Associations Now

FEBRUARY 24, 2016

Taking advantage of the large install base of the microSD card among Android users, the SD Association hopes to bring the technology behind mobile payments to phones that don’t have it—and to breathe new life into older devices. Then again, people like smart things!).

Course 40

Course System Innovation Communications 40

Association Adviser

DECEMBER 10, 2013

As social media consumes more marketing time, money and members’ attention, associations need to measure its impact and ROI more efficiently. This embrace of technology that makes association life easier should be applauded and further supported in 2014. Increasing adoption of digital communication.

millennials 60

millennials Social Media Price Review 60

Associations Now

DECEMBER 5, 2014

36.8 % Percentage of associations that offer technology-enabled learning that also provide a mobile version for some of their learning content, according to Tagoras’ “Association Learning +Technology 2014″ report. Lucky for you, Tagoras released a new white paper on this topic earlier this week.

Strategy 40

Strategy Revenue Content Technology 40

Reid All About it

DECEMBER 2, 2022

Word-of-mouth marketing. WBT Systems explains how USF pulled off this word-of-mouth marketing miracle —and developing the course in less than two months was a miracle too. In this post, he addresses three tricky issues: negative consequences of technology, climate change, and ideological divisiveness. Metatrends. Quick hits.

Tips 41

Tips Video Content Marketing 41

Membership Marketing

MARCH 8, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. And give your remarks on email marketing book. Membership Marketing Benchmarking Report. Speaking Engagements. Keep watching.

Social Media 40

Social Media Marketing Price Survey 40

SCD Group

AUGUST 13, 2012

30 Marketing Tips for Associations: Highly Rated Ideas from ASAE12. At the ASAE annual meeting Sunday (8/12/12), five panelists from five accredited association management companies shared 30 Marketing Tips in the Social Media Age. 5 Building integrated marketing plans is a must to effectively mix new and traditional.

Tips 40

Tips Marketing Social Media Tools 40

.orgCommunity

APRIL 18, 2019

The staff, the budget and the organization’s technology resources were not an integral part of the equation. Technology, which used to be an engine of the economy is increasingly in the driver’s seat and flaunting the rules of the road. They communicate the member perspective,” Sharon advises. It was easy to benchmark progress.

Strategy 40

Strategy Analysis Membership Management Leadership 40

.orgCommunity

APRIL 18, 2019

The staff, the budget and the organization’s technology resources were not an integral part of the equation. Technology, which used to be an engine of the economy is increasingly in the driver’s seat and flaunting the rules of the road. They communicate the member perspective,” Sharon advises. It was easy to benchmark progress.

Strategy 40

Strategy Analysis Membership Management Leadership 40

Slice-Works

JULY 24, 2014

CTAs are effective tools that create in-bound marketing and convert leads to sales. Here’s my go-to list of 9 best practices for leveraging CTAs as an in-bound marketing tool in your marketing communications toolbox: 1. White Paper Download >> Offer of Free Webinar >> Offer of Free Trial.

Social Media 28

Social Media Video Tools Marketing 28

Associations Now

JUNE 1, 2014

As technology becomes more affordable, organizations are harnessing “big data” to improve member engagement. Through a combination of financial investment, education, and technology, TMA has made business intelligence—the transformation of raw data into useful business information—part of its day-to-day culture. But that’s changing.

Texas 40

Texas Pennsylvania Software Project 40

Reid All About it

OCTOBER 18, 2019

The weekly list of free educational events and resources for the association community… Here’s one for the accidental project managers. If you’ve ever been in charge of a technology implementation project without the benefit of project management experience, then you know what a wild ride it is. Peruse this checklist to find out.

North Carolina 34

North Carolina Education Project Communications 34

Associations Now

MAY 17, 2017

Two weeks ago, at ASAE’s Marketing, Membership & Communications Conference , I was struck by an afternoon session led by Sherry Marts, president and CEO of S*Marts Consulting LLC, and Elizabeth Engel, CAE, CEO and chief strategist for Spark Consulting LLC. Diversity and inclusion require more than just lip service.

Team 50

Team Recruiting Recruitment America 50

Membership Marketing

OCTOBER 10, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. The 25 Most Important Lessons in Membership Marketing. Here are the insights that your fellow membership marketing professionals shared.

Marketing 40

Marketing Survey Social Media Price 40

Associations Live

JULY 9, 2010

I’m sure that there is an entire white paper that can be written on this, but given the beautiful summer weather outside and the fact that it is Friday, you’re only going to get some bullet points from me. Technology has created endless options for people to get involved online. communication. (13).

Florida 40

Florida United States Social Media New York 40

Associations Now

JUNE 8, 2016

Associations face no shortage of challenges in tracking the ROI of their myriad programs and services, and perhaps just the latest head-scratcher is figuring the ROI of an online member community platform—a technology endeavor that comes with a pretty big I. The primary reason to calculate ROI is that it forces you to define value.

Class 40

Class Revenue Case Study Software 40

The Hourglass Blog

JANUARY 16, 2011

• Innovation is using technology to streamline operations and deliver new services. The most honest answer for why such an appeal doesn’t appear explicitly in the white paper is probably because the people on the task force felt the need for innovation—however they initially defined it—was self-evident.

Innovation 40

Innovation millennials Leadership Process 40

Reid All About it

DECEMBER 10, 2021

They suggest an excellent (and entertaining) white paper to read on this topic and steps you can take to start your association’s journey from digitized to digital. A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Digital transformation.

Chicago 195

Chicago Social Media Education Recruiting 195

.orgCommunity

FEBRUARY 25, 2019

Technology creates paradoxes that are as upside down as Alice’s adventures in Wonderland. Machines are giving us the ability to understand and communicate with members more personally than ever before. marketing automation software offers tools to lift those relationships to a new level. Shadow a member on the job for a day.

Marketing 68

Marketing Case Study eBook Social Media 68

Slice-Works

FEBRUARY 6, 2014

Content marketing is all about satisfying your prospects’ need for essential information in the subject area your organization serves – subtly fostering “love-at-first-sight” resonance as well as the long-term relationship. There are many benefits to using content marketing techniques. Part 1: Preparing your Content. Prospect Buying.

Content 28

Content Social Media Marketing Review 28

Beth Kanter

JULY 25, 2013

The Foundation is offering webinars and publishing white papers for nonprofits. Two recent papers that caught my eye were: ” How to Use Social Media for Social Good ” and “ Building Meaningful Engagement.” This was (by far!) the largest spreadsheet I have ever seen in my life.

Social Media 28

Social Media System Proposal Email Marketing 28

Beth Kanter

APRIL 1, 2012

focusing on how information consumption patterns are changing in light of these two technological developments. But it is also theme of a panel that I’m moderating at the Innogive Conference on Monday, April 2 that will focus on how this trend is and will continue to impact nonprofits’ communication strategies.

Resources 28

Resources Conference Tools Sample 28

Freestone

DECEMBER 12, 2023

This kind of content can come in all shapes and sizes ranging from re-broadcasts , webinar recordings, white papers, course materials, and more. Use your LMS to facilitate outbound communications, making emails and notifications as personal as possible. Your LMS should make it easy to capture data and segment your learners.

Learning Management System 82

Learning Management System LMS Revenue System 82

GrowthZone

JULY 26, 2018

sell memberships) maximizing your organization’s social media and digital marketing efforts. You have done the groundwork… your organization is online in all the right places, ensuring your target market is aware of its existence. You are spending time where your target market is. So, you want to make money (a.k.a,

Social Media 74

Social Media Proposal Content Marketing 74

Reid All About it

MAY 26, 2017

Your weekly list of free webinars and events for the association community… Earlier this week, I finally read the new white paper from Elizabeth Engel and Sherry Marts, Include Is a Verb: Moving from Talk to Action on Diversity and Inclusion. Don’t be fooled, this is not a wonky paper. More info/register.

Raleigh 150

Raleigh North Carolina Texas Chicago 150

Expo Logic

DECEMBER 27, 2019

Event marketing and promotion. How Can I Use Conference Apps and Technology for Greener Event Planning? See how you can join the movement by incorporating sustainable conference apps and technology across your event planning stages. Communicate Digitally. Event apps serve as your central communication portal.

Event Planning 36

Event Planning Certificate Conference Tips 36

Slice-Works

SEPTEMBER 4, 2014

Speaking of black, how’s that content marketing of yours going? And even though content marketing was the hot topic of 2013, with marketers scrambling to create blog posts, e-books, white papers and infographics on the topic, 2014 is revealing a new trend. Sometimes trends carry over from one year to the next.

Video 28

Video Content Marketing Strategy 28

Associations Now

AUGUST 20, 2014

Two new studies show that, despite lingering challenges that often involve communication and budget, marketing and technical execs are finding ways to improve their relationship. Your CIO and CMO may have the two executive roles most affected by technology, but they haven’t always done the best job talking about it.

Technology 40

Technology Marketing Survey Communications 40

Off Stage

JUNE 25, 2009

By and large, the WAV group articles are about important industry stuff—trends, technology, economy. Articles are short, and bigger issues are addressed in helpful ‘white papers’ (which, by the way, are an effective communication tool for your members—if you don’t know about them, go to Wikipedia or click here ).

Newsletter 40

Newsletter Mississippi Social Media Video 40

SCD Group

JANUARY 1, 2015

Robert Rose, Chief Strategy Officer, Content Marketing Institute 2015 will bring decentralized content creation programs with participants across the company (not just marketing), as well as content initiatives that rely on user-generated content in expanded and highly strategic ways.

eBook 40

eBook Content Marketing Video 40

Vanguard Tech

MARCH 29, 2011

Despite rapid growth of social media platforms, traditional e-Mail remains the preferred method of communication by professionals. This includes events, press releases, association news, white papers and reports. Ray van Hilst is Director of Client Strategy and Marketing at Vanguard Technology.

Strategy 70

Strategy Press Release Social Media Content 70