Eric Lanke

AUGUST 6, 2012

Ours is focused on member engagement, and you can get an overview of what it is and what we're trying to achieve with it here. I've previously posted on some of the member engagement issues people in the Circle are wrestling with. Here's the story of my association's recent experiment with one-to-one recruiting.

Member Engagement 100

Member Engagement Recruiting Recruitment Committee 100

Higher Logic

AUGUST 9, 2018

Higher Logic staff trained SNMMI staff to strategically use tools like member personas, sample messaging, compound targeting, marketing automation, and data tracking to communicate with lapsed members. 2 additional renewals came from other member types. Kaitlin Solomon, Senior Manager of Member Engagement at SNMMI.

Case Study 120

Case Study Recruiting Recruitment Revenue 120

MemberClicks

SEPTEMBER 21, 2022

For you, renewed members takes up less time and resources because they’re already onboarded while paying the same dues fee. This makes it way more cost-effective to retain the support of existing members than recruiting, onboarding and engaging new members all the time. Always lead with benefits.

Process 52

Process Strategy Tips Discount 52

Nimble AMS

FEBRUARY 15, 2024

Member-centric How would you measure your association’s commitment to your members? All member-based organizations are focused on membership: attracting new members, boosting member retention, enhancing member engagement, and more. With automated processes you can save staff time and enhance your ROI.

LMS 148

LMS Missouri Software Innovation 148

Association Analytics

SEPTEMBER 27, 2023

However, the trick is to shift the conversation from the process to the outcomes. With analytics, the benefits sell themselves: Reducing manual work Optimizing processes Growing revenue Having consistent, trusted data Increasing engagement Driving your association’s mission For example, consider an association dedicated to promoting literacy.

Analysis 169

Analysis Revenue System Learning Management System 169

GrowthZone

APRIL 18, 2023

Marketing Automation is a premium module available in the GrowthZone platform that will help you increase engagement, recruit members, and save time. By automating these communication processes, associations can save time and resources while still ensuring that important information is delivered in a timely and effective manner.

Marketing 78

Marketing Email Marketing Social Media Recruiting 78

Reid All About it

APRIL 5, 2024

The Round 1 application process for the 2024 Mighty Big Grant is open through April 30 and takes no more than 5 minutes to complete. Another is persuading members to make time for association engagement. Hear how an association incorporated member journeys and personas to make better tech decisions and be more outcome oriented.

Revenue 256

Revenue Price Denver Tools 256

Reid All About it

DECEMBER 8, 2023

An app can help you solve what survey participants said was the biggest challenge for associations: communicating the value of membership. Member app. Another advantage of an app: it’s a centralized communication channel to your members, unlike social media platforms your association doesn’t own. Member retention.

Strategy 272

Strategy Video Technology Innovation 272

Nimble AMS

MARCH 25, 2022

Be sure to define your organization’s goals for the online community so that your entire organization knows what you’re trying to accomplish. For example, at the highest level, your goals might be to: Grow your existing online community . Recruit more members . Improve member engagement . For example:?How

Strategy 134

Strategy Guidelines Recruiting Recruitment 134

Eric Lanke

JUNE 10, 2013

image source Thanks to my co-presenters, Elizabeth Engel and Peggy Hoffman , and all the folks who joined us at our "Walking the Walk of Deep Member Engagement" learning lab at last week''s ASAE Marketing, Membership and Communications Conference. Is there an approval process such an idea it would have to go through?

Member Engagement 100

Member Engagement Wisconsin Committee Project 100

GrowthZone

DECEMBER 28, 2021

For associations, investing in a powerful Association Management Software is a critical step towards promoting efficiency for staff while also reinvesting time back into the association and its members. Put GrowthZone’s AMS to work to save your staff, leadership, and members time and watch your association flourish. The ROI is clear.

Software 78

Software Association Management Directory LMS 78

Reid All About it

JULY 21, 2023

This 5-step process can even be applied to sponsorship, membership, certification, education, in-person events, virtual events, or the next big thing your team creates. Learn about a 5-step method for pricing your learning programs and selling the value to get buy-in from your board. CAE credit. 1 CAE credit. More info/register.

Atlanta 195

Atlanta millennials Price Technology 195

Reid All About it

JANUARY 19, 2024

Nimble AMS explains how an AMS empowers your association’s recruitment, engagement and retention efforts by helping you better understand members, anticipate their needs, provide a better digital experience and deliver personalized emails and content. Chief Communications Officer/Owner, CQbd Tue 1/23 at 1 p.m.

Revenue 256

Revenue Strategy Member Engagement United States 256

EventMobi: Association Events

SEPTEMBER 21, 2023

In this blog post, we’ll cover: How to increase membership retention The best member retention strategies Tips on creating an event strategy for member retention What Is Membership Retention and Why Does It Matter? Membership retention is an organization’s ability to keep its members active following recruitment and onboarding.

Strategy 130

Strategy Software Social Media Discount 130

Reid All About it

APRIL 12, 2024

Member recruitment. Katrina Ciccarelli McAfee at Association Analytics shares a three-step strategy for improving new member acquisition. She explains how to get in front of prospects, make an impression on them and communicate the value of membership. Staff meetings. 1 CAE credit. . – Host: Ed Rigsbee Wed 4/17 at 1 p.m.

Revenue 256

Revenue Strategy Price Newsletter 256

Nimble AMS

DECEMBER 16, 2022

Many associations experienced challenges in boosting member engagement efforts and providing quality programming. However, not all disruption needs to remain negative. Your association can learn from past challenges to adopt innovativ e strategies and better equip your staff and members for 2023. Boost membership retention.

Innovation 100

Innovation Organization How To LMS 100

Nimble AMS

SEPTEMBER 30, 2022

Investing in innovative software solutions will help to modernize your employee work culture , streamlining crucial staff processes and alleviating inefficiencies. Modern software is also key to enhancing the member experience, boosting retention, and attracting new members. Online community.

Software 118

Software LMS Certificate Member Experience 118

Reid All About it

JANUARY 22, 2021

The weekly list of free educational events and resources for the association community…. WBT Systems suggests putting on your behavioral scientist hat if you want to recruit and engage volunteers while virtual fatigue is running rampant. Communicate. Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd.

Innovation 370

Innovation Communications Education Strategy 370

Reid All About it

NOVEMBER 10, 2023

Check out what James Young at Product Community has to say about building and using a community engagement funnel. Member app. Unlike social media, a mobile app serves as a centralized communication channel for your members. Bulletin describes how a member app enhances and fosters member engagement.

Certificate 281

Certificate Price Tools Technology 281

Reid All About it

DECEMBER 1, 2023

Member recruitment. To attract young members , you must recruit in ways that make sense to them. Trust me, when you don’t know which direction your content is going, the publishing process comes to a halt. Learn about tools and processes that can help you maintain healthy item banks for your programs.

Arlington 266

Arlington Technology Strategy Los Angeles 266

Aptify

MARCH 4, 2019

In the past, unions have had a relatively easy time recruiting members and collecting dues. of American are members of unions – down from an estimated 30-40% in the 1940s and 1950s. You’ve got the software and data collection mechanisms in place for your union members. Now how do you take advantage of it?

Member Engagement 56

Member Engagement America Recruiting Recruitment 56

Reid All About it

SEPTEMBER 1, 2023

This is essential reading for understanding trends in membership recruitment, engagement, renewal, dues, value propositions, and more. Membership engagement. Engagement means different things for different members. Host: ASAE Membership Professionals Community Tue 9/12 at 11 a.m. Membership trends.

Revenue 227

Revenue Survey Education Strategy 227

Reid All About it

FEBRUARY 26, 2021

They explain why you’re having a tough time recruiting volunteers and how you can enhance the value of the volunteering experience. The seven biggest mistakes in membership recruitment. Fri 2/26 at 10 a.m.* – The Nonprofit Communications Engine (NYSAE Engagement Lounge). Quick hits. 1 CAE credit. 1 CAE credit.

Recruiting 329

Recruiting Recruitment Project Technology 329

Reid All About it

OCTOBER 6, 2023

Based on conversations with young members, former members, and never-members from multiple industries, Michelle Maher of Highland describes why young professionals are engaging digital channels instead of associations and the unique value they seek from associations. Next gen membership #2. Content marketing. CAE credit.

Revenue 256

Revenue Certificate Tools Innovation 256

Reid All About it

JANUARY 28, 2022

Learn how the American Speech-Language-Hearing Association developed a unified process to manage their annual program participant survey. Hear about their new process, centered around flexible data transformation and modeling, and how it allows for easier compilation of annually collected data for reporting. 1 CAE credit. 1 CMP credit.

Newsletter 195

Newsletter Survey Team Software 195

Association Analytics

FEBRUARY 14, 2022

This is not a long process. Process – If you have a question, what is the process to get your answers? An example is how many new members did we acquire last month? Or do you have to go through a long process to get the answers? Communicate to leadership and staff in their language. Is it at your fingertips?

How To 169

How To Case Study Cost Revenue 169

Reid All About it

JUNE 11, 2021

Should planners incorporate any new steps or change anything in their current contracting processes? Are there any new things to communicate in your contract? Such failures to communicate effectively in the workplace can hinder a career. Host: Coalition for Diversity and Inclusion in Scholarly Communications. Host: Grype.

Certificate 322

Certificate Technology Communications Revenue 322

Reid All About it

JANUARY 21, 2022

Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories. Learn more about the application process, including tips for a successful submission and insider knowledge about what the judges seek, during a 1/28 webinar—details below.

Survey 195

Survey Newsletter Price Technology 195

Association Adviser

MAY 29, 2018

Thankfully, there are varied approaches to increase non-dues revenue (NDR) from member communication. Whatever the approach, the common principle in practice is: The more value your communication programs can provide to BOTH members and advertisers, the better positioned your association is to earn higher non-dues revenue.

Revenue 63

Revenue Communications Newsletter Directory 63

Reid All About it

AUGUST 28, 2020

Topics will include the value of peer-to-peer networking, mentorship, developing and utilizing exemplary communication skills across genders, and proven strategies for career advancement at every level of the organization. More info/register (fee for non-MPI members). Hear about some major considerations for online engagement.

Montana 359

Montana North Carolina Content Certificate 359

Higher Logic

MAY 8, 2019

If your target audience has opted into your communications, the open rate should be on the higher end. Regardless of how great your content is, if your members aren’t opening your emails, your message isn't getting out there. Members may want email from you, but only on topics that are relevant to them.

Tips 166

Tips Email Marketing Newsletter Communications 166

Reid All About it

OCTOBER 20, 2023

Member app. Unlike social media, a mobile app provides a cohesive and centralized communication channel to your members. Bulletin describes several ways a member app can enhance and foster member engagement. You’re leaving money on the table! Market perception. More info/register. More info/register.

Maryland 272

Maryland LMS Revenue Strategy 272

Reid All About it

OCTOBER 9, 2020

Quick hits before we get to the list of next week’s free education: How to adapt your communication approach and expectations with both mentors and mentees during pandemic times. Hear about some major considerations for online engagement. marketing and communication professional. Megan Burke Roudebush, Fast Company ).

Utah 370

Utah LMS Conference Technology 370

Reid All About it

JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions.

Innovation 359

Innovation Las Vegas Communications Education 359

Reid All About it

JANUARY 26, 2024

Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Please help our community by taking the time to participate or forwarding it to a colleague on your association’s membership team. I’ve used data from Marketing General Inc.’s

Survey 256

Survey Project Strategy Education 256

MemberClicks

APRIL 12, 2024

We’ll provide insights into how to improve retention rates and how to keep members engaged. Increasing member numbers for any membership-based organization is far too difficult to allow churn to cause an organization to slow down. This is why keeping your members engaged in your organization is crucial.

How To 52

How To Member Engagement Review Survey 52

Reid All About it

JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. A+ Strategies for C-Suite Communications (Alexandria VA Brown Bag). Are you new to the accreditation process? 1 CAE credit.

DC 275

DC Washington Learning Management System LMS 275