Higher Logic

MAY 29, 2020

You don't have to be a hypnotist or a master of persuasion to build support for an online community among your association’s board and executive team. Instead, you need to align your new online community with the mission and priorities of your association's leadership. New Member Acquisition.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

MAY 15, 2020

The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. Naylor and Association Adviser’s annual Association Communications Benchmarking Study is now open to association professionals. Marketing virtual/online education.

Puerto Rico 370

Puerto Rico Montana Revenue Conference 370

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Reid All About it

JULY 16, 2021

The weekly list of free educational events and resources for the association community…. Online education revenue. Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. How to create an editorial calendar that will streamline your content strategy. Usability testing.

Revenue 195

Revenue Video Strategy Industry 195

Reid All About it

DECEMBER 2, 2016

Ok, on to the list of this week’s free webinars and learning events. Learn how modern website design elements can increase member engagement. Hear about strategies that help turn prospects into new members and ways to customize your website to fit the needs of your members. More info/register.

San Jose 188

San Jose millennials Revenue Content 188

Reid All About it

OCTOBER 27, 2017

The Halfway Rule ,” as explained by Amanda Kaiser at Smooth the Path, is one that no association should forget, especially when it comes to dealing with newer and younger members. That’s it for good reads, now it’s time for this week’s list of free professional development for the association community. More info/register.

LMS 150

LMS millennials Blended Learning System 150

Reid All About it

DECEMBER 2, 2016

Ok, on to the list of this week’s free webinars and learning events. Learn how modern website design elements can increase member engagement. Hear about strategies that help turn prospects into new members and ways to customize your website to fit the needs of your members. More info/register.

San Jose 150

San Jose millennials Revenue Content 150

Reid All About it

AUGUST 27, 2021

The weekly list of free educational events and resources for the association community…. If virtual or in-person conferences are part of your organization’s strategy—whether you’re a non- or for-profit, large or small organization—please participate in the Tagoras 2021 Virtual Conferences survey. Virtual conferences survey.

Tampa 200

Tampa Revenue Education Content 200

Association Success

OCTOBER 26, 2020

Do you know who your members will be 10 years from now? By 2025, Millennials will account for 75 percent of the American workforce. The search for your future member — of any age or generational label — must be an on-going commitment, rooted in a sincere understanding of motivations and expectations. Especially young!

millennials 78

millennials Recruiting Recruitment Committee 78

Reid All About it

NOVEMBER 10, 2017

If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy. This research will: Document which associations are developing and implementing content strategies.

DC 150

DC Washington Tools Education 150

Reid All About it

MARCH 9, 2018

Expand how your association thinks about sponsorship: partner with companies whose sponsorship and involvement will add value to your online learning programs. By changing their mindset and conversations with chapters , RAPS built stronger relationships with their chapters and helped them increase member engagement.

DC 120

DC millennials North Carolina Washington 120

Reid All About it

SEPTEMBER 30, 2016

The future of learning has been on my mind lately. After publishing that post, I saw the news about LinkedIn’s new site, LinkedIn Learning. After publishing that post, I saw the news about LinkedIn’s new site, LinkedIn Learning. – Omni-Channel Marketing: How to Layer Your Channels to Increase Leads. Host: MCI Group.

Maryland 150

Maryland millennials Education America 150

Reid All About it

NOVEMBER 11, 2016

Now on to the list of this week’s free webinars and learning events. Considering that 93% of all online experiences begin with organic search, organizers should learn the basics of SEO in order to drive more qualified visitors to event websites and to ultimately increase event registrations. Tue 11/15 at 12 p.m. –

Handbook 237

Handbook Washington eBook DC 237

Reid All About it

OCTOBER 12, 2018

WBT Systems explains how to motivate members to buy what you’re selling. If you’re selling online education or any other product or service, help members connect your product with their self-image, aspirations, and sense of belonging, in other words, sell them a better version of themselves. See it in action at the Smithsonian.

DC 170

DC Las Vegas Washington Review 170

Higher Logic

SEPTEMBER 28, 2017

The best associations don’t just think up something to say because they know they need to keep members engaged – they use personas to help them find the most relevant, helpful information for each member. What Are Member Personas? Member personas are imaginary people that describe your ideal or average members.

Member Experience 136

Member Experience United States Recruiting Recruitment 136

Association Freak

MAY 21, 2022

We learned that some organizations have been victims across the membership landscape, and others have been victors of significant shifts in their environment. This report is about what studying the headwinds can teach association leaders and what you can learn from those who have tacked into them successfully. .

Revenue 72

Revenue Discount Products Marketing 72

Reid All About it

OCTOBER 7, 2022

Don’t assume the membership recruitment, engagement, and retention practices that worked pre-pandemic will continue to work as well now. Fionta suggests ways to improve membership marketing, attract younger members, look beyond membership, communicate value, and think about the future differently. More info/register.

Blended Learning 41

Blended Learning Education Video Conference 41

Reid All About it

MARCH 3, 2023

Self-assessments reveal where you need to improve your skills and what you need to learn. If you offer learning or membership subscriptions, clear your Harvard Business Review cookies and read this article by Nir Eyal. How can associations provide corporate partners with valuable access to their member communities ?

Revenue 39

Revenue Tools Education Member Experience 39

Reid All About it

FEBRUARY 24, 2023

After reviewing ASI’s 2023 Membership Performance Benchmark Report, WBT Systems discusses the findings and highlights the role of professional development in attracting, engaging, and retaining members. Member renewals. Unpacked: What is holding you back from career success and strategies to move forward?

Certificate 39

Certificate Innovation Education Process 39

Reid All About it

MAY 20, 2022

Your employees and your members are not who they were before the pandemic, says Dean West, FASAE, of Association Laboratory in an entertaining, insightful post. Become the association your members (not just your board) need now and in the future. Online community. You are not who you were. Job qualifications.

Arlington 41

Arlington Project DC Technology 41

Reid All About it

AUGUST 9, 2019

You definitely want to check out the 2019 edition of the Association LMS Buyers Companion from the good folks at Talented Learning. WBT Systems (of TopClass LMS fame) explains how learning subscriptions help good intentions come to life. The most important element in marketing and communications is segmentation, says MemberSuite.

Columbus 39

Columbus North Carolina LMS millennials 39

Association Adviser

JUNE 17, 2014

Advancing one’s career may be the member’s responsibility, but associations that mentor, guide and connect members are amply rewarded at dues renewal time. As you get further along in your career, don’t distance yourself from the youngest members of your profession. Helping members help themselves.

millennials 60

millennials New York City Ohio Recruiting 60

Association Adviser

MARCH 19, 2013

Associations must adapt to shifting demographics, new communication platforms and changing member preferences. High performing associations anticipate member needs before the member has to ask. As technology becomes more pervasive, don’t forget the personal side of the member experience. You can’t compete in a 5.0

New York City 60

New York City New York California Video 60