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Millennial Engagement: Lessons from a Successful Video Contest

Associations Now

The Institute of Management Accountants did so with a successful video contest, which also boosted its Facebook reach by 500,000 individuals in February. Individuals and teams were asked to submit short videos that showed the benefits of being a CMA. followers as contestants shared their videos and IMA’s page with their communities.

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The millennial mantra: give

Aaron Wolowiec

And millennials are taking note. According to the plethora of research on millennial behavior, Gen Y embraces social responsibility. At the same time, millennials believe in giving back – but not necessarily with money. The researchers studied nine organizations to learn how they engaged millennials in their campaigns.

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Association Brain Food: 12.15.23

Reid All About it

Lives of Gen Z and millennials. Juliana Kaplan at Business Insider describes how Gen Z and millennial parents are struggling right now. Online communities. Since associations are communities, it’s good to know what community experts believe is on the horizon. Gen Z and subscriptions. Is she dead or alive?

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5 Peer-to-Peer Fundraising Tips for Millennial Audiences

Achieve

Effectively inspiring millennial donors to get involved in your next peer-to-peer campaign requires. Use social media to increase campaign visibility. Don’t underestimate millennial giving power. Millennial donors are known for demonstrating a clear passion and commitment to worthwhile causes. of millennials.

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Why your association should embrace multi-generational marketing strategies

MultiBriefs

It shapes your brand's identity, communicates your values and services, and fosters engagement with your members. Between ever-evolving social media strategies , to incorporating AI and VR into advertising campaigns , knowing how to market your association can seem overwhelming.

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Millennial-friendly meetings: Bring on the couches and big screens

Aaron Wolowiec

Google images of millennials and you’ll find young professionals connected to their smart phones and tablets. All this aside, while millennials crave technology, they still value face-to-face meetings – albeit with a different flare – and understand the importance of networking, according to a new report by Skift and Meetings Mean Business.

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Thursday Buzz: Are Millennial Leaders Struggling to Communicate?

Associations Now

Millennials are rising through the ranks in their careers, and in doing so, they may be coming up against a surprising leadership challenge. As more millennials step into leadership roles, they do so with different career challenges than their predecessors. The Membership Guys share five ways to make the most of video streaming.