Reid All About it

FEBRUARY 9, 2024

I’m happy to feature it as long as it’s not too product-centric. Price Elasticity Uncovered: Insights from Data How often are price increase/decrease decisions based on opinion and fear, hampering an association’s ability to extract maximum value from our products because we’re afraid of customer attrition? 1 CAE credit.

Newsletter 266

Newsletter Certificate Denver Case Study 266

Protech

MAY 28, 2020

By Heather Hughes, Marketing Communications Specialist. B ut b efore we dig into the technology, staff preparation and other elements of our conference , we wanted to cover one of the first steps in transitioning to a virtual event: communication. . What Should be Included in Your Communications Plan? . Sponsors .

Communications 72

Communications Social Media Baltimore Press Release 72

Association Adviser

MAY 20, 2014

There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. It shows all too clearly that social media is still considered a broadcast medium by many associations. percent) and demonstrating that they can do social media (20.2 percent agree).”

Social Media 60

Social Media Communications Content Strategy 60

Association Adviser

JANUARY 25, 2019

These are just some of the questions that plague association leaders and communications experts when figuring out how to best interact with members – and encourage members to respond in kind. 1 in 2018, to be exact, according to the 2018 Association Communications Benchmarking Report. is a communication challenge. Its effect?

Communications 62

Communications Social Media Newsletter Survey 62

Higher Logic

MAY 29, 2020

The engagement data generated by your community can help your membership team determine who is likely to renew and who is at risk. Once you know who’s at risk, you use automated campaigns to send timely, personalized member communications to those members. MTI chose online community as a tool for digital transformation.

Social Media 254

Social Media Tools Member Engagement Revenue 254

EventMobi: Association Events

SEPTEMBER 21, 2023

If your retention rate is below that number, here are a few quick things you can do to improve it: Communicate effectively. Use multiple streams of communication (email, social media, paper mail, etc.), You can also save your team time by automating member communications like emails and social media posts.

Strategy 130

Strategy Software Social Media Discount 130

Reid All About it

JULY 7, 2023

I’m happy to feature it as long as it’s not too product-centric. Fri 7/7 at 10 a.m.* – Association Products | Coffee with Innovators: Association Design Circle Every month, an association leader leads a conversation on an association innovation topic. Our topic this month is product development. More info/register.

Tools 195

Tools Education Newsletter Chicago 195

Blue Sky eLearn

OCTOBER 11, 2017

Associations have a tendency to use language and abbreviations that are only meaningful to them internally without realizing the public won’t understand their system of communication. Use the same terminology across the board – in your LMS, on your website, on social media, and in the marketing messages.

Tips 215

Tips LMS Mooc Social Media 215

EventMobi: Association Events

OCTOBER 19, 2023

As you prepare to brainstorm membership drive ideas, set up a meeting with your: Marketing lead Fundraising expert Volunteers Board of directors Most crucially, get some perspectives of people who spend the most time in direct communication with members. Step 7: Market, market, market!

How To 130

How To Discount Social Media Software 130

GlowGlobally

OCTOBER 11, 2012

In less than four years, social media has gone from a trend to a well-established and widely used marketing and promotion tool. Social media platforms are ready to use and mostly free of charge. Especially since any actions taken on social media will go live and can generate reactions immediately.

Social Media 60

Social Media Newsletter Maine Tools 60

Associations Now

NOVEMBER 20, 2023

For the American Association of Naturopathic Physicians, that meant launching an outreach campaign focused on improving how it communicates with the larger professional community. We wanted to improve how we communicate with the profession, which was why we framed this as an outreach campaign.”

Survey 59

Survey Communications Newsletter Social Media 59

MemberClicks

OCTOBER 24, 2023

Imagine this scenario: A customer is in the market for a service or product in your industry. How to Better Communicate Your Trade Association Benefits Let’s explore how you can effectively convey the advantages of trade association membership to capture the interest of potential members.

How To 52

How To Social Media Industry Recruiting 52

Reid All About it

JULY 30, 2021

Why niche communities are the future of social media marketing—associations should have an advantage here. I’ll be happy to feature it as long as it’s not too product centric. Member Engagement: 15 Ways to Take Your Newsletter to the Next Level. Ronn Levine, SIIA ). Shama Hyder, Inc. ). Wed 8/4 at 1 p.m.

Newsletter 195

Newsletter Certificate Technology Strategy 195

GrowthZone

SEPTEMBER 14, 2022

Therefore, associations must educate and communicate the value of membership to individuals AND their employers. But more importantly, communicating these association benefits is key. It’s a o ne-page pdf that associations can share on social media, post on websites, include with emails, or feature in member newsletters.

Recruiting 78

Recruiting Recruitment Social Media millennials 78

.orgSource

SEPTEMBER 25, 2023

Leverage ChatGPT to generate reports, articles, and newsletters. IT, communications, marketing, membership, and finance will likely be involved. This is also the right place to experiment with an MVP , or minimum viable product. Salesforce and WordPress offer similar products. Others are more complex.

Las Vegas 88

Las Vegas FAQ Process New York 88

YourMembership

JUNE 12, 2012

Corporate + Social. Add-On Products. I’ve written about personalizing the member experience for years now but Chris Brogan reminded me in his weekly newsletter just how far personalization can go. They did so in minutes but it had such an effect on him he wrote about it in his newsletter. Associations. Advantages.

Member Experience 150

Member Experience Newsletter Social Media Software 150

Blue Sky eLearn

OCTOBER 11, 2017

Associations have a tendency to use language and abbreviations that are only meaningful to them internally without realizing the public won’t understand their system of communication. Use the same terminology across the board – in your LMS, on your website, on social media, and in the marketing messages.

LMS 120

LMS Tips Mooc Social Media 120

Reid All About it

SEPTEMBER 15, 2023

The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. I’m happy to feature it as long as it’s not too product-centric. More info/register.

LMS 256

LMS Revenue Arlington Education 256

Association Success

AUGUST 5, 2020

According to Association Laboratory’s Looking Forward 2020 , a global survey of association strategy from December 2019, 61% of respondents said they were already expanding online education, and 52% were planning on creating or expanding online communities. Membership has pretty much been a virtual process, forever,” Cowan said. “So

Michigan 78

Michigan LMS Newsletter Social Media 78

Associations Now

JUNE 18, 2014

Tech tools were the talk of ASAE’s 2014 Marketing, Membership, and Communications Conference. Some of those highlights in today’s Social Media Roundup: Tools to Watch. To optimize personalized newsletters, you need a knowledge of member interests. Speaking of tweets, you should check out our RebelMouse page.).

Social Media 40

Social Media Newsletter Tools Conference 40

Reid All About it

APRIL 12, 2019

Association professionals, please consider participating in the 2019 Association Communications Benchmarking Survey. Here’s a little piece I did on microvolunteering —one of my longtime soapbox topics—for my state association’s newsletter. I’ll be happy to feature it as long as it’s not product-centric. Tue 4/16 at 8:30 a.m.

LMS 276

LMS Pennsylvania Innovation Education 276

Optimist Consulting

MAY 31, 2016

Firstly, identify your product/service lines. How can you promote these product/service lines? Consider which channels you will use to promote your products and service lines. Social media: Go where your members are. Advertising: In print media, inserts at events and online advertising. Publications.

Marketing 100

Marketing Newsletter Social Media Recruiting 100

.orgSource

AUGUST 28, 2023

Jane Pearson,orgSource Vice President of Marketing and Communications, offers this guidance, “In the post-pandemic world, people crave connection. Associations are ideally positioned to fill that need in a way that social media and other online activities cannot. Watch what is trending online. First, let’s make this distinction.

Leadership 88

Leadership Social Media Case Study Industry 88

Association Adviser

OCTOBER 23, 2018

Okay, perhaps this is not exactly how association communication awards presentations really go down. However, the recognition and pride that communications awards bring to associations are no less than Oscar-worthy. There are many awards contests for which association communications are eligible.

Newsletter 63

Newsletter Communications Press Release Social Media 63

GrowthZone

DECEMBER 20, 2022

We hope you enjoy (and can relate to) hearing from our customers and how they are reaping the benefits of using GrowthZone’s software solutions to grow member value, increase productivity, and boost revenue. ” Kevin Weinkauff Communications & Technology Bonita Springs Estero REALTORS®. We kicked off this new workflow on Jan.

Software 78

Software Member Engagement Process Committee 78

AssociationChat

APRIL 26, 2021

Association sponsorship is no longer an automatic commitment for companies that sell products or services to an association’s members. Awareness: they have some knowledge about the company’s product or service. Communications channels: E-newsletters; magazines; website; social media; listservs.

Proposal 84

Proposal Revenue Review Newsletter 84

MemberClicks

APRIL 5, 2022

Seasonal campaigns are a great way to do this by promoting specific services, goods and products that are timely for the year. You can promote seasonally through: Email campaigns Chamber newsletter Special social media posts Print ads Special highlights on your website. Often, it involves promotion on social media.

Directory 52

Directory Social Media Video Discount 52

YourMembership

MARCH 8, 2013

The data showed that the most productive workers belonged to close-knit teams and spoke frequently with their colleagues. It seems to be a regular part of our normal life today — the personalization of content, programs, products and services. 9) Unplugged: Got Social? 2) Engagement Begins with Cultivation by Jeffrey Cufaude.

Social Media 150

Social Media millennials Recruiting Recruitment 150

Association Adviser

JANUARY 18, 2019

You’re likely promoting your content on your website and on social media to generate interest and increase your reach. Imagine: Your latest webinar is promoted through social media, summarized in your magazine, stored in your learning center and promoted in your career center. Run a trial and monitor results.

Newsletter 61

Newsletter Directory Learning Management System Social Media 61

Higher Logic

FEBRUARY 8, 2018

From marketing and sales to product and client success, personas help teams to focus on understanding the needs and pain points of their prospects or customers. Understanding how customers and prospects navigate your site and product pages is invaluable for developing effective, accurate personas.

Press Release 184

Press Release Case Study Newsletter Content 184

MemberClicks

MARCH 15, 2024

Consequently, as an association, you need some form of software to manage your member databases, facilitate customer relationships through customer communication and even to process payments. It is also the integration of internal communication and processes that directly impact customers or has to do with interactions with customers.

Software 52

Software System Association Management Communications 52

YourMembership

MARCH 9, 2012

Corporate + Social. Add-On Products. Never assume that just because it was in your most recent newsletter that everyone knows about it. Take your top three strengths and make them the focus of your communications and media for the next week (or month depending on your communication schedule). Associations.

Software 150

Software Price Membership Management Newsletter 150

AssociationChat

APRIL 10, 2020

WASHINGTON — ASAE announces the winners of the 2020 Gold Circle Awards competition, which denotes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs. E-Newsletter. Association of Equipment Manufacturers; AEM Industry Advisor e-Newsletter. E-Newsletter.

Newsletter 52

Newsletter Austin Committee America 52

Association Adviser

MAY 27, 2018

Our featured professional this month is Katie Butler, vice president of communications for the Independent Insurance Agents & Brokers of America (IIABA). IIABA is a national alliance of more than a quarter million business owners and their employees who offer all types of insurance and financial services products.

Video 60

Video Communications Social Media Newsletter 60

Associations Now

APRIL 17, 2017

“We designed our iDiscover Chats as livestreams so a busy entrepreneur can realistically tune-in, ask questions, and learn something new through social media without sacrificing their most important resource—time.”. Unlike email, Facebook Live humanizes our brand. “We

Education 89

Education Phoenix Press Release Social Media 89

Disciple Media

MAY 27, 2021

But, despite the ubiquity of social media and increasing connectedness, it’s harder than ever. Mainstream social channels are awash with chatter, and it’s becoming more difficult for brands to make themselves heard among all the noise. Poor customer support can spell the death of even the best products and services.

Social Media 62

Social Media Products Content Examples 62

SilkStart

JANUARY 8, 2018

The right tech systems can help you serve the needs of your members, streamline your operations, and amplify communications. More than 30 corporate donors, including Adobe, Autodesk, Google and Cisco, have chosen to partner with TechSoup Canada to provide their products and services either as an outright donation or at a significant discount.

Technology 61

Technology Discount Library Newsletter 61