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How to Maintain Relevance and Revenue in Today’s Economy

Association Analytics

Look Beyond Top Line Revenue Most people define success by revenue generated, but in today’s economy, we need to go beyond the numbers. Do both products lead to additional purchases or engagement, or are they a one-time purchase for most members? How clearly are you communicating these benefits to members?

Revenue 320
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Association Brain Food: 6.7.24

Reid All About it

The weekly list of free educational events and resources for the association communityGenerative AI. AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. A few common issues come up in GrowthZone’s latest association survey report. Membership. Fri 6/7 at 4 p.m.

Chicago 205
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Association Brain Food: 4.19.24

Reid All About it

If you work with chapters, components or affiliates, this post will give you a sense of how it will feel to hang out with your community at CEX: Association Component Exchange hosted by Billhighway, Impexium and Mariner Management in Chicago on May 7 or in DC and online on May 10. Education + mentoring. Consultant/founder wisdom.

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Association Brain Food: 1.26.24

Reid All About it

I’ve used data from Marketing General Inc.’s Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. The 2024 survey is now open. It’s scary to think what might happen to chapters if they can’t find enough members to lead them.

Survey 257
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Association Brain Food: 10.20.23

Reid All About it

Unlike social media, a mobile app provides a cohesive and centralized communication channel to your members. Online community. To connect with and learn from other members, which is why online communities are a must. Nimble AMS explains how an online community can help you attract, engage, and retain members.

Maryland 274
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Association Brain Food: 1.19.24

Reid All About it

The weekly list of free educational events and resources for the association community… Association AI survey. Please participate in the ASAE 2024 Survey of Artificial Intelligence Awareness and Adoption. The survey report will benchmark key factors in AI adoption, including budgeting, training and hiring. Membership.

Revenue 257
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Association Brain Food: 11.10.23

Reid All About it

If you’re feeling nostalgic about ASAE TEC, a new online event, People Powering Tech on December 14 from 10:30 a.m. Check out what James Young at Product Community has to say about building and using a community engagement funnel. Unlike social media, a mobile app serves as a centralized communication channel for your members.