.orgCommunity

APRIL 18, 2019

Strategy Meltdown —The screen play. Sharon Rice ,orgSource’s managing director of business strategy, and I recently had a conversation about how an integrated approach to strategy gives plans the muscle to be actionable. The staff, the budget and the organization’s technology resources were not an integral part of the equation.

Strategy 40

Strategy Analysis Membership Management Leadership 40

.orgCommunity

APRIL 18, 2019

Strategy Meltdown —The screen play. Sharon Rice ,orgSource’s managing director of business strategy, and I recently had a conversation about how an integrated approach to strategy gives plans the muscle to be actionable. The staff, the budget and the organization’s technology resources were not an integral part of the equation.

Strategy 40

Strategy Analysis Membership Management Leadership 40

Nimble AMS

FEBRUARY 3, 2022

You might be surprised at just how far this technology has come! Event management: Plan, communicate and take registrations for your events. In other words, AI is a fantastic piece of technology that you can only leverage if you’re collecting the correct data and using AI in the right ways.

Tools 140

Tools Software System Library 140

Associations Now

DECEMBER 5, 2014

Should your association implement a strategy around it? 36.8 % Percentage of associations that offer technology-enabled learning that also provide a mobile version for some of their learning content, according to Tagoras’ “Association Learning +Technology 2014″ report. More than a third of this group (36.8

Strategy 40

Strategy Revenue Content Technology 40

Reid All About it

JANUARY 26, 2018

Whenever association consultant Elizabeth Engel releases a white paper, I pay attention. No matter the topic, her papers are always interesting and informative. 4 million US jobs are expected to be disrupted by technology and other factors between now and 2026. Make Your Marketing Technology Resolutions for 2018.

DC 225

DC Washington millennials Chicago 225

Vanguard Tech

MARCH 29, 2011

For all the talk of non-dues revenue, new members, retention, and fresh designs, a commonly missed component of an association’s website strategy is content – and making sure members and audiences are going to read the content. Here are some “quick hits” to implement as you make sharing part of your online strategy. Sharing Is Huge.

Strategy 70

Strategy Press Release Social Media Content 70

Beth Kanter

SEPTEMBER 25, 2017

SOS Children’s Villages International uses cloud technology to help fundraise for children in need. How To Use Microsoft Technology To Supercharge Your Fundraising guest post by Justin Spelhaug, General Manager, Microsoft Philanthropies. Photo courtesy of SOS Children’s Villages International.

Technology 36

Technology How To Discount Tools 36

Leading Learning

JULY 12, 2021

It also requires re-thinking significantly how the stakeholders in your learning business interact, the assumptions they bring to the table, and how new perspectives translate into new strategies. And that means we need to be on the lookout for the tools and technologies that will enable us to change. So why aren’t we doing it?

Case Study 52

Case Study Technology millennials Strategy 52

Reid All About it

MAY 26, 2017

Your weekly list of free webinars and events for the association community… Earlier this week, I finally read the new white paper from Elizabeth Engel and Sherry Marts, Include Is a Verb: Moving from Talk to Action on Diversity and Inclusion. Don’t be fooled, this is not a wonky paper. Wed 5/31 at 1 p.m. Host: PCMA.

Raleigh 150

Raleigh North Carolina Texas Chicago 150

.orgCommunity

FEBRUARY 25, 2019

Technology creates paradoxes that are as upside down as Alice’s adventures in Wonderland. Machines are giving us the ability to understand and communicate with members more personally than ever before. Set Strategy. At the wide end of this funnel, your decisions will determine the overall campaign strategy.

Marketing 68

Marketing Case Study eBook Social Media 68

Virtual

APRIL 2, 2015

Technology associations based on standards efforts share many common goals and challenges. Over the years, through the shared experiences of literally hundreds of such efforts, a set of best practices has emerged, including strategies on: How best to set up a new association. What an effective organizational structure looks like.

Tools 100

Tools Technology Proposal System 100

Associations Now

DECEMBER 4, 2015

An updated International Association of Exhibitions and Events white paper includes new tradeshow trends affecting the industry. Friedman, chair of IAEE’s Future Trends Task Force and president of Time & Place Strategies, Inc., The updated white paper looked at data in a number of ways. The first was big data.

Organization 40

Organization Analysis Education Industry 40

GrowthZone

JULY 26, 2018

It includes permission to continue to communicate with them (how they prefer to be contacted). A lead magnet is a valuable freebie that you are willing to exchange for an email address and permission to communicate with the downloader. This opens the door to “getting their phone number.”. Their response might be “text me.

Social Media 74

Social Media Proposal Content Marketing 74

Slice-Works

SEPTEMBER 4, 2014

And even though content marketing was the hot topic of 2013, with marketers scrambling to create blog posts, e-books, white papers and infographics on the topic, 2014 is revealing a new trend. Today’s technology and production methods make video production scalable! Sometimes trends carry over from one year to the next.

Video 28

Video Content Marketing Strategy 28

Reid All About it

DECEMBER 2, 2022

In this post, he addresses three tricky issues: negative consequences of technology, climate change, and ideological divisiveness. Nimble AMS describes how an AMS helps membership teams better understand members, anticipate their needs, and deliver an optimal online experience and personalized communications and content. Metatrends.

Tips 41

Tips Video Content Marketing 41

SCD Group

JANUARY 1, 2015

Robert Rose, Chief Strategy Officer, Content Marketing Institute 2015 will bring decentralized content creation programs with participants across the company (not just marketing), as well as content initiatives that rely on user-generated content in expanded and highly strategic ways. 2015 will see the end of fractured programs and tactics.

eBook 40

eBook Content Marketing Video 40

Associations Now

MAY 17, 2017

Two weeks ago, at ASAE’s Marketing, Membership & Communications Conference , I was struck by an afternoon session led by Sherry Marts, president and CEO of S*Marts Consulting LLC, and Elizabeth Engel, CAE, CEO and chief strategist for Spark Consulting LLC. Diversity and inclusion require more than just lip service.

Team 50

Team Recruiting Recruitment America 50

Reid All About it

OCTOBER 18, 2019

The weekly list of free educational events and resources for the association community… Here’s one for the accidental project managers. If you’ve ever been in charge of a technology implementation project without the benefit of project management experience, then you know what a wild ride it is. Location: Alexandria VA.

North Carolina 34

North Carolina Education Project Communications 34

Slice-Works

JULY 24, 2014

Here’s my go-to list of 9 best practices for leveraging CTAs as an in-bound marketing tool in your marketing communications toolbox: 1. White Paper Download >> Offer of Free Webinar >> Offer of Free Trial. A Communications Matrix summarizing gaps, inconsistencies and opportunities to leverage.

Social Media 28

Social Media Video Tools Marketing 28

Associations Now

JUNE 1, 2014

As technology becomes more affordable, organizations are harnessing “big data” to improve member engagement. Through a combination of financial investment, education, and technology, TMA has made business intelligence—the transformation of raw data into useful business information—part of its day-to-day culture. But that’s changing.

Texas 40

Texas Pennsylvania Software Project 40

Slice-Works

MAY 8, 2014

So many of the organizations we talk to want to skip the goals, objectives and strategies and get right to the tactics. What we can do is help you put together the marketing mix that is the right strategy for you. With your marketing communications, you need a mix of evergreen content and a mix of fresh and new.

Marketing 28

Marketing Social Media Video Content 28

Associations Now

JUNE 8, 2016

Associations face no shortage of challenges in tracking the ROI of their myriad programs and services, and perhaps just the latest head-scratcher is figuring the ROI of an online member community platform—a technology endeavor that comes with a pretty big I. The primary reason to calculate ROI is that it forces you to define value.

Class 40

Class Revenue Case Study Software 40

Associations Now

MARCH 15, 2016

. “If there’s one thing associations do, it’s produce content,” association marketing pro Scott Oser said during a session on marketing and communications on Sunday at ASAE’s 2016 Great Ideas Conference. Don't guess—do your research and personify it into segments.

Content 40

Content Press Release Analysis Social Media 40

Beth Kanter

APRIL 1, 2012

focusing on how information consumption patterns are changing in light of these two technological developments. But it is also theme of a panel that I’m moderating at the Innogive Conference on Monday, April 2 that will focus on how this trend is and will continue to impact nonprofits’ communication strategies.

Resources 28

Resources Conference Tools Sample 28

SCD Group

AUGUST 13, 2012

New additions to plans are content marketing strategies and incorporating social throughout your entire organization – see Spredfast white paper on that topic. 8 Build Twitter relationships by retweeting tweets from NYC Women in Communications Inc via Kellen Company. #9 Strategy | Content | Discovery.

Tips 40

Tips Marketing Social Media Tools 40

Membership Marketing

MARCH 8, 2012

” The program he highlights is run by Nonprofit Technology Network (NTEN) using Twitter, Facebook, and LinkedIn posts to request donations to fund scholarships for their annual conference. ASAE Marketing, Membership & Communications Confer. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43).

Social Media 40

Social Media Marketing Price Survey 40

Slice-Works

FEBRUARY 6, 2014

Content marketing is not an infomercial and it is also not dead or a dying strategy. Do they read articles or white papers more than email? Communications Strategy | Marketing | Technology | Publishing |Branding | Association Management | Organizational Strategy | Content Development | Social Media.

Content 28

Content Social Media Marketing Review 28

Membership Marketing

OCTOBER 10, 2011

The surge of technology has caused a social media explosion that is difficult to keep up with and challenging to imitate. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). White Paper. (4). They all have their place. Associations Now. (8).

Marketing 40

Marketing Survey Social Media Price 40

Association Subculture

DECEMBER 2, 2009

Management book after study after thesis after white paper on leadership has never even come close to detailing what an organization could or should be like the fiction of Star Trek does. Shelly’s favorite words are change, vision, strategy, tactics, learning, teaching and Lord of the Rings. communications. (4).

Leadership 100

Leadership Course Conference United States 100

Leading Learning

APRIL 9, 2020

A key part of success with this (or other approaches to addressing differences in prior knowledge) is communicating the expectation to learners that they do the work requested. We also need to communicate the why to our learners and build in opportunities for them to explore and make the why as personal as possible.

Course 52

Course Resources Education Process 52

Expo Logic

DECEMBER 27, 2019

Green event planning is often discussed side by side with green meetings, which are smaller, singular events coordinated with the same environmental awareness strategies. Many green meeting and event planners also organize charitable causes into their work, supporting drives or donations whose proceeds go back into bettering the community.

Event Planning 36

Event Planning Certificate Conference Tips 36