Freestone

DECEMBER 12, 2023

This kind of content can come in all shapes and sizes ranging from re-broadcasts , webinar recordings, white papers, course materials, and more. Re-formatting information by transcribing info from a video into an infographic or a series of images. Update pieces with new or more relevant information.

Learning Management System 82

Learning Management System LMS Revenue System 82

Slice-Works

SEPTEMBER 4, 2014

And even though content marketing was the hot topic of 2013, with marketers scrambling to create blog posts, e-books, white papers and infographics on the topic, 2014 is revealing a new trend. Video is taking a firmer hold in the content marketing space and dominating. Video is immediate. Video is interactive.

Video 28

Video Content Marketing Strategy 28

Association Adviser

JUNE 27, 2018

You can use blog posts, extracts from white papers or research that you may produce. We may take a white paper and turn it into a podcast. Or, we will host a webinar and then create a white paper based on the presentation. At our events, we have the opportunity to video some of the educational sessions.

Content 67

Content Library Social Media Resources 67

Nimble AMS

JUNE 15, 2022

Develop blog posts, white papers, webinars, videos, or podcasts for your association and share the resources with non-members, policymakers, and the general public. There’s an emotional connection that happens when we communicate thought leadership in a way that’s effective,” says Moe. You get the industry.

Leadership 99

Leadership How To Survey Member Experience 99

Higher Logic

APRIL 20, 2016

Set up a separate “vendor resources” library for your partners to upload brochures, case studies, white papers and more. Have you ever thought about teaming up with a vendor to produce a white paper, industry report or information video? Featured resources.

Directory 120

Directory Library Case Study Resources 120

Reid All About it

AUGUST 18, 2023

The programs are relationship and community builders since they help members connect with each other on both a personal and professional level. Vista Cova’s white paper, Strategic Frameworks: The Future of Strategic Planning , explores how association executives are working with strategic plans in the post-COVID environment.

Certificate 195

Certificate Education Revenue Marketing 195

Association Adviser

NOVEMBER 27, 2017

The survey’s 1,170 participants said they use a variety of digital marketing tools, such as association-sponsored social networking sites, search engine marketing, and lead generation content (white papers, downloadable eBooks, etc.) Source: 2017 Association Communications Benchmarking Survey. to bring in new members.

CA 61

CA Marketing eBook Tools 61

Association Adviser

NOVEMBER 29, 2018

According to Naylor’s 2018 Association Communications Benchmarking Survey , print magazines have been the second most-valued communication channel (behind conferences and networking events) for two years now. One in four associations communicates with members multiple times per month via print, according to the survey.

Georgia 61

Georgia Atlanta Newsletter Communications 61

Aaron Wolowiec

DECEMBER 13, 2012

Discussion boards/online communities. Audio/video recordings. Program outlines/white papers. YouTube videos. You must then communicate and share this content with others. Online community. Slide decks/executive briefs. Handouts/resource materials. Social media feeds/conversations. Case studies.

Content 100

Content Newsletter Social Media Case Study 100

Association Adviser

JULY 13, 2016

If your association needs help bridging the staffing gap or creating effective, engaging communication plans, outsourcing content management could be a viable, cost-friendly option. The goal is to select an outsourcing partner that can help your association reach its communications goals today and into the future. . Social media.

Content 60

Content eBook Communications Social Media 60

Eric Lanke

JUNE 10, 2013

image source Thanks to my co-presenters, Elizabeth Engel and Peggy Hoffman , and all the folks who joined us at our "Walking the Walk of Deep Member Engagement" learning lab at last week''s ASAE Marketing, Membership and Communications Conference. They would help perform the research for the white paper. Go check them out!

Member Engagement 100

Member Engagement Wisconsin Committee Project 100

.orgCommunity

FEBRUARY 25, 2019

Machines are giving us the ability to understand and communicate with members more personally than ever before. You can strengthen anecdotal information with research such as member needs surveys, white papers and case studies. If you seek to deeply engage constituents (And, who doesn’t?), Shadow a member on the job for a day.

Marketing 68

Marketing Case Study eBook Social Media 68

Reid All About it

DECEMBER 10, 2021

They suggest an excellent (and entertaining) white paper to read on this topic and steps you can take to start your association’s journey from digitized to digital. This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. Digital transformation. Changing minds. every Monday.

Chicago 195

Chicago Social Media Education Recruiting 195

GlowGlobally

DECEMBER 22, 2010

Together with follow up interviews from some of the largest European-based associations, MCI developed a white paper designed to address some of the key outcomes from the study. Communicate constantly to all key stakeholders. Global Destination Video Tour. Global Video City Tours. Constantly innovate.

Video 60

Video Industry Strategy Products 60

Association Success

DECEMBER 5, 2019

There are learning courses, conference panels, blog posts, newsletters — both digital and on paper, case studies and white papers. Internal communication. If not, the basic system can still offer your association the typical chat functionality plus audio and video conferencing. . Social media.

Tools 83

Tools Content Strategy Organization 83

Associations Now

JULY 28, 2017

Your association may already be offering exclusive white papers, magazines, and online portals, but have you considered using podcasts as a way to gain new members? Kivi’s Nonprofit Communications Blog shares the why and how of using video internally. Other Links of Note. Reaching your staff. Organizational superpowers.

Guidelines 45

Guidelines Video Content Examples 45

Association Adviser

MARCH 31, 2017

Your organization already puts so many resources into selecting the right speakers, bringing in quality industry exhibitors, and encouraging attendees to register that it would be a shame for your marketing and communications staff to overlook additional uses for the new and exciting content that your event produces every year.

Content 60

Content Tips Video Newsletter 60

Associations Now

JUNE 30, 2014

The webinar is a valuable educational, communication, and promotional tool, but has the term “webinar” become an awkward one-size-fits-all title for any session your association holds online? With video content continuing to grow , why not keep in mind the audience who can’t attend live? Graphic of the Day.

Virginia 40

Virginia Content Survey Video 40

Associations Now

DECEMBER 5, 2014

Lucky for you, Tagoras released a new white paper on this topic earlier this week. The white paper draws on data collected in a survey conducted by Tagoras for its 2014 “Association Learning + Technology” report. workforce is estimated to have a smartphone.

Strategy 40

Strategy Revenue Content Technology 40

Associations Now

JUNE 15, 2016

Amazon’s persistence in driving users to “Try Prime” is a lead associations ought to follow and just one of many highlights from this week’s ASAE Marketing, Membership & Communications Conference. The trick is to start with a big content resource, she says—an in-depth article, white paper, e-book, etc.—and

DC 40

DC Communications Conference Washington 40

SCD Group

JANUARY 1, 2015

This includes content types like white papers, videos, eBooks, infographics… content that can be broken up and used as the fuel for multi-channel campaigns. Frank Strong, Director of Communications, Lexis Brands will recognize the role of editor as the missing link to true content marketing effectiveness.

eBook 40

eBook Content Marketing Video 40

Slice-Works

JULY 24, 2014

Here’s my go-to list of 9 best practices for leveraging CTAs as an in-bound marketing tool in your marketing communications toolbox: 1. Some examples might be: free downloads, webinars, videos, newsletter subscriptions, demos, contests, campaigns. Determine what offers you could be making to your potential audiences or personas.

Social Media 28

Social Media Video Tools Marketing 28

Beth Kanter

SEPTEMBER 25, 2017

When staff at SOS Children’s Villages International , which cares for children impacted by the Syrian refugee crisis, learned a five-year-old in Syria needed critical heart surgery, they used the cloud storage service OneDrive to quickly assemble photo and video assets into a pitch to international donors.

Technology 36

Technology How To Discount Tools 36

The Hourglass Blog

AUGUST 28, 2010

Heres part three of the "innovation for associations" white paper Im helping to write while chairing the Innovation Task Force for the Wisconsin Society of Association Executives. Communication. TED Talk Videos. skip to main | skip to sidebar. Saturday, August 28, 2010. Association Advantages for Innovation. at 8:22 PM.

Innovation 40

Innovation Wisconsin Case Study millennials 40

The Hourglass Blog

NOVEMBER 26, 2010

First of all, our white paper on association innovation is nearly finished. Ive posted draft excerpts of the white paper here on Hourglass ( here , here and here ), but we hope the final version will have much broader dissemination within the association community. Communication. TED Talk Videos.

Innovation 40

Innovation millennials Social Media Committee 40

Reid All About it

DECEMBER 2, 2022

Nimble AMS describes how an AMS helps membership teams better understand members, anticipate their needs, and deliver an optimal online experience and personalized communications and content. She explains how async communication combats groupthink —what a bonus. Guest: Cynthia Lockrey, Lockrey Communications. Wrap Up That Video.

Tips 41

Tips Video Content Marketing 41

Off Stage

JUNE 25, 2009

Articles are short, and bigger issues are addressed in helpful ‘white papers’ (which, by the way, are an effective communication tool for your members—if you don’t know about them, go to Wikipedia or click here ). In the first place, a good blog allows for reader comment and dialog.

Newsletter 40

Newsletter Mississippi Social Media Video 40

Slice-Works

MAY 8, 2014

There’s your website, email newsletter, social media, maybe an app, website downloads, video. With your marketing communications, you need a mix of evergreen content and a mix of fresh and new. The variety of your communications helps you identify pain points more succinctly, so you can keep mixing it up! The Mix Matters.

Marketing 28

Marketing Social Media Video Content 28

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Legacy communication channels still have a seat at the table. 2015. ** 11%.

Revenue 60

Revenue St. Louis Price Cost 60

Associations Live

JULY 9, 2010

A couple weeks ago, I was sent a video (from June of this year) about his idea of “Cognitive Surplus”, which is the shared, online work we do when we’re not doing our jobs. Here is a link to the video: [link]. Labels: Collaboration , communication , Social Media. communication. (13). communications. (29).

Florida 40

Florida United States Social Media New York 40

SCD Group

AUGUST 12, 2012

In fact, from a marketing communications perspective, investment in quality content is better than gold because, unlike gold, the value of quality content to your communications efforts rarely fluctuates or goes down. Quality content offers the same draw power to a marketer’s communications efforts.

Content 40

Content Columbus Ohio eBook 40

The Hourglass Blog

JULY 29, 2010

In one of my last posts I shared the principles of innovation weve drafted as part of the "innovation for associations" white paper being written by the WSAE Innovation Task Force. Its part of an effort by my state association executives society to define an evidence-based model of innovation for the association community.

Innovation 40

Innovation millennials Leadership Resources 40

AMR Management Services

MARCH 29, 2011

That doesnt host a website, forum or online community? That doesnt communicate regularly with members, trying to keep them up-to-date on the latest industry trends or news? A video or a white paper? Make a Video for Your Association - It's Easy! American Academy on Communication in Healthcare.

Library 64

Library Newsletter Kentucky Content 64

The Hourglass Blog

JANUARY 16, 2011

The most honest answer for why such an appeal doesn’t appear explicitly in the white paper is probably because the people on the task force felt the need for innovation—however they initially defined it—was self-evident. Communication. TED Talk Videos. For an introduction to this dialogue, go here.

Innovation 40

Innovation millennials Leadership Process 40

Expo Logic

DECEMBER 27, 2019

Communicate Digitally. Event apps serve as your central communication portal. General updates: Any miscellaneous communications can be relayed via email or text-based push notifications, offering an instant alert and modern way to keep in touch during the event. Use QR Codes Instead of Badges. About the Author.

Event Planning 36

Event Planning Certificate Conference Tips 36

The Hourglass Blog

JULY 17, 2010

Weve now examined enough case studies where we feel ready to start writing a "white paper" on innovation for the association community. This white paper will describe the traits—or principles—that we believe are necessary to create a culture of innovation within any organization. Communication.

Innovation 40

Innovation Case Study millennials Leadership 40

The Hourglass Blog

SEPTEMBER 5, 2011

Communication. TED Talk Videos. Funny how people and ideas are connected, isn’t it?" I wrote back to Trish and she replied: Dare I get freaky in saying that theres a bigger force out there that connects like-minded folks at pivotal times in ways that defies description? Like Sands Through the Hourglass. About This Blog.

Innovation 40

Innovation millennials Team Social Media 40