article thumbnail

Why Your Conference Marketing Strategy Should Include Speakers and Exhibitors

Associations Now

Searching for new avenues to promote an upcoming conference? With a big conference on the horizon, associations do everything they can to promote it and get the word out to their members and other potential attendees. Golding shared three ways that associations can work with exhibitors and speakers to market their conferences.

article thumbnail

Beyond Hybrid: Repackaging Your Conference Content

Velvet Chainsaw

Over the past nine months, many industry experts have proclaimed that meetings and conferences are forever changed and hybrid is here to stay. Conference content product management requires a good deal of business acumen. Sponsors are more willing than ever to invest in high-quality thought leadership opportunities.

Content 97
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Don’t discount thought leadership for the top of funnel audiences. Associations can build thought leadership through blogs, white papers, publications, and appearances on webinars and podcasts. One example of thought leadership is this blog! Or offer them a discount on membership?

Strategy 169
article thumbnail

13 Membership Drive Ideas for Events & More (Plus How to Run a Campaign!)

EventMobi: Association Events

Spotlight your members on your: Association website Social media platforms Newsletters Blog posts Podcasts And more Interviews and thought leadership posts allow prospective members to learn about who they’ll be able to network with if they join your association. The best partner discounts are ones that are relevant to your organization.

How To 130
article thumbnail

4 Creative Ways to Promote Your Membership Incentive Program

ISAE

While most of these incentive programs give members exclusive discounts at certain retailers, they can also offer more tailored perks. Ask about what kinds of perks or benefits would be most valuable to them—for example, would they prefer discounts at local businesses or free merchandise from your organization?

article thumbnail

5 Unexpectedly Thoughtful Ways to Thank Your Association’s Volunteers

Higher Logic

Somewhat more common than handwritten letters is a volunteer appreciation event at your annual conference. You can make the event even more special by including your conference’s keynote speakers, industry experts, and your own leadership and board members. Hold a Volunteer Appreciation Event. Want to do even better?

article thumbnail

En Route For Next-Gen Conference Audiences

Velvet Chainsaw

This is the first of two posts that are intended to be a helpful resource for conference organizers as they develop their attendee succession-plan strategy. Key Indicators For Most Conferences. Have leadership that is present. Transparency and trust are the future currencies for engagement. Learning Experience Design (LXD).