Freestone

FEBRUARY 21, 2024

Perhaps you want to promote an upcoming conference or educational event? If your organization hopes to reach more learners or successfully promote an upcoming event, it might be time to create a marketing plan. Want to learn more about marketing plans? Continue reading for helpful marketing planning strategies.

Marketing 80

Marketing LMS Social Media Course 80

Higher Logic

JUNE 11, 2019

What if you could provide your members with networking opportunities and useful information on the content discussed at your annual conference or industry event, long after it has ended? Consider using gamification tactics to reward community members who download your event app or engage with your event content most frequently.

Conference 218

Conference Library Resources Content 218

WBT Systems

FEBRUARY 27, 2018

But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. Why content marketing is effective. The best kind of marketing is content marketing because it helps you develop a relationship with your readers.

Content 150

Content Marketing Education Course 150

YourMembership

MARCH 13, 2014

As associations take on the pressures of the economy and increasing member demands, it becomes vital to identify and implement non-dues revenue opportunities to help ensure financial health. Many associations already use a variety of programs to generate non-dues revenue, among the most common being: Annual Sponsorships.

Revenue 150

Revenue Software Newsletter Certificate 150

MemberClicks

NOVEMBER 2, 2022

Fortunately, 85% of Americans own a smartphone (a 50% rise since 2011), and by giving your attendees the option to download a conference app, you can reduce overwhelm and increase their overall event satisfaction. What are the benefits of a conference app? Save time and streamline planning. Keep attendees updated.

Conference 98

Conference Price Survey FAQ 98

Protech

JUNE 11, 2020

In our recent webinar with Web Scribble ’s Marketing Director Dawn DiLorenzo, she shared a jaw-dropping fact: Indeed’s data has revealed a 35% drop in its 7-day average of job postings year-over-year. Speaking of something being underutilized, you’ll want to build a strong marketing strategy around your online career center.

Revenue 83

Revenue Tips Social Media Communications 83

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue. Step 7: Market, market, market!

How To 130

How To Discount Social Media Software 130

Reid All About it

SEPTEMBER 1, 2023

The weekly list of free educational events and resources for the association community… Because I’m away most of next week at the Non-Dues-A-Palooza conference, Association Brain Food isn’t publishing next Friday, September 8. Gen Z marketing. They describe nine strategies for marketing membership to Gen Z.

Revenue 227

Revenue Survey Education Strategy 227

Higher Logic

FEBRUARY 7, 2019

Can we talk about how glamorous the life of a marketer is for a moment? …I While the role of a marketer can be incredibly interesting and rewarding, it doesn’t come without challenges. You’re not alone, you hardworking marketer, you! As HL Marketing Specialist Amie Perrott put it: “ The staying up-to-date battle is real.

Marketing 149

Marketing Video Resources Content 149

Forj

MAY 13, 2021

In 2020, associations everywhere were faced with a tough decision: pivot to virtual events or cancel their much-anticipated conferences outright. Now, over a year later, associations are now planning their conferences either fully virtual or hybrid from the jump. 6 Virtual Conferences Lessons Learned for 2021.

Conference 70

Conference Video Team Maine 70

Expo Logic

FEBRUARY 5, 2020

Generating sponsorship revenue is crucial to the success of your event, and the success of your organization. Discover how to develop a sponsorship strategy, the revenue power of event technology and pre-event, onsite, and post-event methods to generate dollars. Download the guide to receive the full guide for free.

Revenue 36

Revenue Technology Price Strategy 36

Expo Logic

FEBRUARY 5, 2020

Generating sponsorship revenue is crucial to the success of your event, and the success of your organization. Discover how to develop a sponsorship strategy, the revenue power of event technology and pre-event, onsite, and post-event methods to generate dollars. Download the guide to receive the full guide for free.

Revenue 36

Revenue Technology Price Strategy 36

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance. Objection 3: Timing.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

NOVEMBER 26, 2021

You can also download a related report from EventMB and IMEX—I did but haven’t read it yet. They released a roundup of what they learned and, wow, you need to read this PDF (the link is in their post) before planning your next virtual conference, educational program or event. Host: American Marketing Association.

Newsletter 195

Newsletter Revenue Certificate Leadership 195

Higher Logic

APRIL 25, 2019

Meeting and conference attendees increasingly expect ways to engage organizers, presenters, and each other – from the moment they register until months after the event. About that last minute location change… no one loves to break a sweat running to the wrong conference room. Mobile Event Apps: No Laptop? No Problem.

Massachusetts 226

Massachusetts Newsletter Social Media Conference 226

Membership Marketing

AUGUST 14, 2020

Each year the goal of the Membership Marketing Benchmarking Report is to help associations better understand what is working in membership recruitment, engagement, and retention. The emerging marketing channel is paid digital advertising. So how do you make a case for sustaining and even increasing your membership marketing budget?

Report 95

Report Marketing Recruiting Recruitment 95

GrowthZone

AUGUST 2, 2022

According to the ACCE website, ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. The goal was to help local businesses increase their volume of business during the summer and expand their long-term market regionally.

Communications 78

Communications Directory Social Media Massachusetts 78

Reid All About it

NOVEMBER 13, 2020

Participants receive complimentary access to a customizable dashboard allowing you to view the data and download a unique report to guide you, your staff and volunteer leadership. This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. every Monday.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

Association Adviser

APRIL 15, 2014

Like other publications, there is a great opportunity to earn non-dues revenue through an association- or event-specific mobile app. The average premium app in the mainstream market earns between $625 and $4000. The average premium app in the mainstream market earns between $625 and $4,000. Charge a fee to download the app.

Revenue 60

Revenue Certificate Cost Price 60

Leading Learning

AUGUST 20, 2020

We have been tracking and reporting on virtual conferences—not to mention hosting our own—for years, but clearly interest in and demand for them has skyrocketed in the midst of the COVID-19 pandemic. As a result, interest in finding the best virtual conference platforms has also risen dramatically. What Is a Virtual Conference?

Conference 52

Conference LMS Learning Management System Video 52

Protech

OCTOBER 6, 2020

By Liz Palm, Marketing Director. Transforming Association Revenue Models . T he traditional revenue model for associations – one that primarily relied on an annual meeting or conference to support their operational budget – is no longer sustainable. Would you be willing to try it? . Changing Value Propositions .

Revenue 124

Revenue Social Media Content Cost 124

EventMobi: Association Events

AUGUST 11, 2023

Building an association website with valuable content and an attractive web design can help you: Retain current members Attract new members Raise the value of your sponsor packages Boost event registrations Drive non dues revenue Gather key data about member behavior Curious about what makes an association website shine? Sponsor placements.

Examples 130

Examples Directory Software Video 130

Association Success

NOVEMBER 5, 2020

ACOFP had a 90% attendance rate for its virtual conference, ACOFP ’20 Virtual, which the organization created to replace its annual in-person convention. In converting its annual conference to a virtual event, the American Psychological Association decided to figure out how to make it even better than a live event.

How To 178

How To Analysis Email Marketing Conference 178

Freestone

MARCH 7, 2024

Your continuing education program already likely offers several in-person and on-demand learning courses, annual conferences, and member events. Remember that the goal of PD Day isn’t to increase non-dues revenue, but to create awareness about your learning program and show how you can support members throughout their career journey.

How To 73

How To Course Tips Education 73

Reid All About it

JUNE 2, 2023

Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. Someone who fills out a form to download content is NOT a lead. Host: Grip Speakers: Abi Cannons, Senior Product Marketing Manager, Grip Matt Coyne, Chief Content Creator, Waves Connects Panos Moutafis, CEO & Co-Founder, Zenus Inc.

Technology 195

Technology Chicago Education System 195

Association Success

SEPTEMBER 9, 2020

This is especially true when it comes to meeting revenue goals. What are other associations doing right now to land sponsorships for their virtual events, especially now that many big conferences have turned into virtual events? Inbound marketing strategies are still essential. Third-party organizations can do the work for you.

How To 78

How To Discount Conference Revenue 78

Reid All About it

OCTOBER 16, 2020

Virtual conference pricing. Dr. Michael Tatonetti, CAE, explains how to use price anchoring to determine registration rates for your virtual conference. Green beans are all over the farmers market right now. To prepare for the session, please download and review the action brief. 1 CMP credit. . 1 CAE credit.

Indiana 221

Indiana Review Education Conference 221

Nimble AMS

DECEMBER 5, 2022

Make it easier for your volunteers to connect with more of your members (and non-members) by providing marketing collateral like brochures or posters , discount codes for ea rly event registrations, and a social media campaign to guide digital posts. Download now. Online community.

Member Engagement 134

Member Engagement Social Media Review Recruiting 134

WBT Systems

FEBRUARY 6, 2018

New players in the online learning market are bringing fresh ideas to online course development and marketing. They’re making millions of dollars in revenue, so they’re doing something right, for example, knowing how to validate an online course idea. If your online course doesn’t meet a market need, it won’t succeed.

Course 161

Course How To eBook Price 161

Higher Logic

FEBRUARY 28, 2019

Let's focus on how engagement tools and platforms, like additional community modules or marketing automation, can work together to elevate the success and impact of your online community as it relates to events and registrations. Resource: How to Use Events & Conferences to Increase Activity in Your Online Community.

Tools 208

Tools LMS eBook Resources 208

Higher Logic

JANUARY 3, 2020

When executed with proper planning and resources, a customer community can have a tangible impact on key business performance indicators, including ticket deflection, revenue generation, and customer satisfaction. An online community platform helps firms improve return on marketing investment by 33% ( Aberdeen ). Did you know?

eBook 194

eBook Products Tips Tools 194

EventMobi: Association Events

SEPTEMBER 13, 2023

This organic connection is worth its weight in gold and can save you on big marketing costs. Use data to improve Member data should inform the types of programming, events, and marketing strategies you’ll implement moving forward. Making your brand stand out. Especially when it comes to showing your members they matter.

Member Experience 130

Member Experience Tips How To Software 130

Membersuite

JANUARY 27, 2021

In fact, 69% of associations have seen an increase in member engagement since the pandemic began, according the Association Economic Outlook Report , conducted in the fall of 2020 by Marketing General Inc. Does your membership value proposition reflect the needs of your members and market right now? #2: But what about now?

Survey 106

Survey Education Communications Marketing 106

Protech

SEPTEMBER 2, 2020

By Liz Palm, Marketing Director . This blog post is the third in a series that cover s some of the ins and outs of how Protech successfully took our Fusion 2020 Customer Confere n ce virtual in 5 weeks due to the COVID-19 pandemic. C heck out the first p ost about staff communications a nd the second about conference technology. .

How To 81

How To Newsletter Social Media Class 81

Blue Sky eLearn

MAY 9, 2017

And don’t just market the event, market the transformation. If the content is about a vetted process, offer a downloadable step-by-step model. Prepare downloadable resources that distill content insights into application tools. PS: Tools and downloadable resources help sell courses. Build that content bridge.

Content 128

Content eBook Course Tools 128

Association Success

JUNE 17, 2019

education events (conferences, seminars). marketing products (sponsorships, advertising, exhibits). and VCRs (VHS or Betamax), to DVRs (LaserDisc, DVD and BlueRay), to downloading and streaming on multiple devices with a variety of services like Netflix and Hulu. publications (magazine, newsletters, blogs, etc.). certifications.

Products 117

Products Revenue Newsletter Project 117

Association TRENDS

APRIL 24, 2020

Just two weeks before our annual iMIS iNNOVATIONS partner and client conference, ASI decided to shift to a virtual format in light of COVID-19. This Playbook details the lessons we learned along the way to achieving our most cost-effective and best-attended conference ever, including: How we determined costs and converted content.

Cost 52

Cost Revenue Innovation Conference 52