Leading Learning

MAY 19, 2022

So is non-dues revenue. In the summer of 2016, our team conducted a pricing sensitivity study, ostensibly to figure out whether we really did charge “too much,” as feared. <<< Aside >>> The goal of the pricing study was to explore a pervasive and internalized sense that our courses “cost too much.” . <<<

Revenue 97

Revenue Price Course Content 97

MemberClicks

SEPTEMBER 29, 2022

and relying on a single revenue stream is too risky. This is where non-dues revenue comes into play. By generating non-dues revenue, you can: Grow your association’s revenue Avoid implementing higher membership dues Diversify your revenue streams. What is Non-Dues Revenue? But remember: no size fits all.

Revenue 98

Revenue Tips Certificate Social Media 98

Reid All About it

APRIL 5, 2024

Carolyn Shomali of Professionals for Association Revenue explains what associations can learn about audience engagement from the most popular podcasts today. In a recent survey in fact, over 80% of associations said that they are making non-dues revenue a top priority. Seems like a good place to start. Lessons from the podcast world.

Revenue 259

Revenue Price Denver Tools 259

WBT Systems

MAY 9, 2017

This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations. Value of Digital Badges for Association Members.

Revenue 231

Revenue Certificate Learning Management System Course 231

Reid All About it

APRIL 12, 2024

Even well-meaning learners who’ve paid for online courses and conferences are apt to click away if their attention wanes during your program. They also tell the stories of two association executives who generated more revenue after changing their approach to sponsorship. Distraction is an occupational hazard for all of us.

Revenue 259

Revenue Strategy Price Newsletter 259

Reid All About it

AUGUST 4, 2023

Dale Carnegie Non-dues revenue. Seriously consider attending if non-dues revenue is a concern for your association. Membership pricing. Your association’s recruitment and retention success depend on your membership model pricing. Non-dues revenue partners. Introverts. Member engagement.

Atlanta 195

Atlanta Price Revenue Denver 195

WBT Systems

FEBRUARY 21, 2017

Organizations offer a wide variety of professional learning opportunities to their members, employees, and partners which range from online courses and webinars, to regional or annual conferences, to classroom-based learning. Reasons Members Attend Events. It turns out that the two key reasons are Networking and Education.

Conference 210

Conference LMS Learning Management System System 210

Velvet Chainsaw

DECEMBER 11, 2019

If your conference is like most, sponsorship revenue is underperforming. There are two benchmarks we like to use to identify healthy conference revenue business models: Industry revenue — 30 percent or more of a conference’s total revenue should come from the combination of sponsor, exhibit and advertising revenue.

Revenue 72

Revenue How To Discount Price 72

Reid All About it

FEBRUARY 9, 2024

.* – Consultant Open House in the Association Marketplace Come explore this new space for Association Professionals to connect with colleagues, learn about what’s new in the industry, and share their expertise and experience. Hear how the speaker’s team developed a price elasticity forecast. More info/register. to 1 p.m. –

Newsletter 271

Newsletter Certificate Denver Case Study 271

Associations Now

MAY 21, 2019

That’s especially true for associations with declining dues revenue. Taking some time to brainstorm with members provides them a stimulating engagement opportunity and could generate ideas for contributing additional nondues revenue to your organization’s bottom line. Supplemental Education. Podcasting. Virtual Events.

Project 87

Project Revenue Austin Education 87

Velvet Chainsaw

MARCH 15, 2023

IStock Photo by cyano66 Before the pandemic, one could argue that jobs with life-and-death consequences were surely more stressful than planning an annual conference. Meanwhile, nearly every article I read or industry panel I attend is proclaiming that our industry is nearing a full recovery. Price increases.

Event Planning 98

Event Planning Cost Revenue Conference 98

Reid All About it

JANUARY 12, 2024

Learn about expanding areas of antitrust enforcement: labor markets and information sharing and the role of industry associations; practical advice for your team and important considerations for legal teams; and recent major corporate and individual prosecutions, fines, and settlements. More info/register. More info/register. 1 CAE credit.

LMS 271

LMS Education Member Engagement Revenue 271

Reid All About it

SEPTEMBER 11, 2020

The weekly list of free educational events and resources for the association community… Virtual conference pricing. WBT Systems describes the different factors you need to consider when pricing a virtual conference , and right at the top they say, “Your virtual conference should not be free.”. Omnipress ).

LMS 329

LMS Montana Revenue Price 329

Reid All About it

SEPTEMBER 15, 2023

Boring conferences. Dean West at Association Laboratory bemoans the state of association conferences because “nothing is different” despite associations knowing the same ol’ same ol’ is boring the hell out of attendees. Here’s a cure for boring conferences. Open Space events. Credit card processors. More info/register.

LMS 259

LMS Revenue Arlington Education 259

Associations Now

AUGUST 22, 2018

Here’s what you should do and shouldn’t do when pricing your association’s products, services, and events. The Price Is Right isn’t just a long-running TV show. Price too high, and you risk losing participants or consumers; price too low, and you risk missing out on additional nondues revenue. Want to Hear More?

Price 71

Price Products Course Revenue 71

Velvet Chainsaw

APRIL 30, 2020

The dynamics that we’re seeing impact conferences and their business models are very similar to the Freemium movement we experienced way back in 2009. I’ll never forget a blog post, entitled “ Malcolm is Wrong ,” which Seth Godin penned back then on Chris Anderson’s book Free: The Future of a Radical Price. You want to be first.

Conference 118

Conference Discount Content Price 118

Reid All About it

JULY 31, 2020

Planning virtual conferences. Lisa Block at Velvet Chainsaw Consulting suggests a list of questions to consider—about business model, meaningful engagement and content development—when planning a virtual conference. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. 1 CMP credit.

Montana 362

Montana Revenue Innovation Case Study 362

Reid All About it

JUNE 25, 2021

Most of the people I know who exhibited at virtual conferences this past year were not pleased with the results. Virtual conference pricing. The changes made by the American Society for Nutrition to their pricing model are worth noting. – Revenue Success from Scratch: One Association’s Story.

LMS 361

LMS Revenue Tips America 361

NXUnite

NOVEMBER 21, 2023

Not everyone who writes nonprofit content is involved in the industry, making it crucial for you to vet blog authors and websites before you take their word as fact. For example, if you’re researching how to boost event revenue , a book might cover common pitfalls, best practices, and even top event ideas for generating revenue.

Resources 130

Resources Education Cost Conference 130

Reid All About it

DECEMBER 4, 2020

It includes questions about the impact of the pandemic on strategy, pricing, etc. If you’re interested in how much emphasis other organizations will put on areas ranging from blended learning to microlearning to combating downward price pressure, this is data you will find valuable. Virtual conference design. Amen, brother.

Blended Learning 300

Blended Learning Revenue Conference Technology 300

Freestone

APRIL 16, 2024

There are three major benefits you’ll find in repurposing your continuing education content: Reach a larger audience Engage more learners Boost your revenue How to record and edit live presentations for online consumption One way to repurpose your content offerings is to transform live presentations into on-demand learning resources.

Education 76

Education Content LMS Library 76

Reid All About it

OCTOBER 30, 2020

WBT Systems explains how virtual conference session recordings can serve as a launchpad for an association’s online learning portfolio. Many members are struggling financially because they’ve been laid off, had their budget cut, or suffered revenue losses. Why there won’t be a meeting industry new normal. (by 1 CAE credit.

Revenue 341

Revenue Learning Management System Certificate LMS 341

Reid All About it

JULY 17, 2020

Meetings Today talked to event planners about revenue diversification, in-person vs. virtual attendee engagement, and managing your mindset. The Society for Industrial and Organizational Psychology shared some of their sponsorship plans for an upcoming virtual conference on Collaborate (sorry, ASAE members only). Good question.

Montana 341

Montana Revenue Strategy Conference 341

Reid All About it

JULY 10, 2020

They warn, “We are already paying the price in greater risk aversion among writers, artists, and journalists who fear for their livelihoods if they depart from the consensus, or even lack sufficient zeal in agreement.” Cimatri is inviting associations to participate in their State of IT Security in the Association Industry survey.

Montana 365

Montana Content Price Strategy 365

Reid All About it

MARCH 24, 2023

In this comprehensive guide to tiered and à la carte sponsorship models for in-person, virtual and hybrid events , EventMobi suggests how to price, sell and deliver sponsorships, measure ROI, and craft a post-event report for corporate partners. Non-dues revenue. Sponsorship strategy. Data-informed event planning. 1 CAE credit.

Revenue 230

Revenue Chicago Leadership Education 230

Reid All About it

MAY 22, 2020

Virtual conference complaints—and solutions. We’ve had a few months now of quickly planned virtual conferences and learning events. WBT Systems has been tuning in—they describe ten attendee complaints about virtual conferences and provide suggestions to resolve them. Virtual conference success stories. Here’s another one.

Certificate 369

Certificate Revenue Conference North Carolina 369

Reid All About it

APRIL 9, 2021

How to communicate price increases: a timely post if you’re planning to charge a more appropriate amount for your virtual events this year. Tom Southard, CAE, COO, Conference of Major Superiors of Men. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Quick hits.

San Diego 370

San Diego Revenue Strategy Content 370

Reid All About it

JULY 21, 2023

The weekly list of free educational events and resources for the association community… Association Brain Food is taking off next Friday, July 28 because I’m away all week at my state SAE conference and a family beach vacation. Learn about a 5-step method for pricing your learning programs and selling the value to get buy-in from your board.

Atlanta 195

Atlanta millennials Price Technology 195

Reid All About it

NOVEMBER 20, 2020

Virtual conference pricing. Learn how to design an action plan for integrating services of CVBs and DMOs as part of your event resources, create empathetic compassionate relationships with your industry partners, and devise your own toolbox of free services to request from CVBs and DMOs. Can I get an amen?! 1 CMP credit.

Certificate 370

Certificate System Dallas Price 370

Reid All About it

SEPTEMBER 22, 2023

LMS Demo Days Watch presentations from a limited number of industry partners that offer LMS platforms. – LMS Demo Days Watch presentations from a limited number of industry partners that offer LMS platforms. Host: Professionals for Association Revenue Wed 9/27 at 1 p.m. More info/register. to 3:30 p.m. – to 3:20 p.m.

LMS 271

LMS Revenue Education Strategy 271

Velvet Chainsaw

JULY 27, 2018

Who wants to attend a common, ordinary, ho-hum, everyday , I’m-just-like-all-the-others traditional conference? Your conference growth and revenue depends upon repeat paying attendees year after year. And your customer loyalty is built upon making your common conference uncommon. Routine Been-There-Done-That Conferences.

Conference 88

Conference Discount Price Revenue 88

Association Success

APRIL 11, 2020

Associations who recognize their bottom lines will take a huge hit from lost revenue they anticipated from their annual conference are rethinking their positions on event cancellation insurance. Stakes that high on one event (the conference) are not common,” he says. Terrorism insurance is reasonably priced.”.

Revenue 159

Revenue Cost Conference Price 159

.orgCommunity

JULY 18, 2019

Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). But, HFMA has cast that old non-dues revenue practice aside. Sponsored educational programs.

Revenue 53

Revenue Certificate Blended Learning Discount 53

Reid All About it

AUGUST 11, 2023

But there’s no replacement for conferences. On the expo floor, at industry partner parties, and in restaurants, what a joy it was to be amidst my community. Yes, our conferences are places, but they’re also where we double-down on this feeling. At ASAE Annual, I met new people and hung out with friends and acquaintances.

Chicago 195

Chicago Certificate Marketing Content 195

Reid All About it

JANUARY 8, 2021

Virtual conference closing. I still remember the final moments of a virtual conference I attended last year. The conference experience just stopped. Inspired by Priya Parker’s The Art of Gathering , WBT Systems describes how to close a conference in a meaningful way instead of ghosting your attendees. Building new norms.

Las Vegas 370

Las Vegas Case Study Conference LMS 370

Reid All About it

MAY 26, 2023

educational system—”still designed for an Industrial Revolution-era world,” not an AI-empowered one. Conference/abstract management. Ex Ordo takes you through the steps of implementing conference and abstract management software for medical, technical, scientific, and academic events. More info/register. 1 CMP credit.

Technology 195

Technology Education Arkansas Leadership 195

Velvet Chainsaw

AUGUST 27, 2020

The harsh reality of an elongated recovery for the live events industry has settled in, as we wrote about back in March when we crafted the Event Recovery Food Chain. conference organizers going out of business. Do you have high confidence that conference and show organizers will all survive this crisis?

Revenue 98

Revenue Price Conference Cost 98