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3 Strategies to Recruit Members Through Association Software

Blue Sky eLearn

When it comes to recruitment for your association, you have to walk a thin line. Ready to recruit a fresh pool of members for your program? One time-tested way to boost recruitment is through members-only benefits. You need to actively encourage members to join without driving them away by being too pushy. Let’s get to it!

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Turn Member Influencers Into Industry Ambassadors

Associations Now

If you have members who are influential in your industry or profession, consider putting them to work as ambassadors. Regardless of where your association’s influencers reside, consider if they could serve as an ambassador for your industry or profession. A look at some roles to consider them for. Social media ambassadors.

Industry 105
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How to Get Current Attendees to Recruit New Ones

Associations Now

It’s hard work to convince new people to register for your conferences, but your current attendees may be able and willing to help. If you’re finding yourself in that position, it could be time to try something new and turn to people who have already attended—and enjoyed—your conference to enlist new registrants. Share knowledge.

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Become the trusted information source for your industry

Nimble AMS

As a member-based organization, your association can be THE trusted resource for information in your industry or profession. Because your association already focuses on your industry, you likely have access to the latest news, papers, research, and insights for your industry. Provide a one-stop-shop for information sharing.

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Association Brain Food: 9.13.24

Reid All About it

You put a ton of effort into planning, promoting, and hosting a conference, but once it’s over, attendees drift away. Discover how to use data and feedback to understand volunteer needs and tailor recruitment and retention efforts. She shares tips for fostering a culture of experimentation that balances innovation and reality.

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Association Brain Food: 10.11.24

Reid All About it

He said, “We must live in the future and be ready to act today,” which requires focusing on activities they execute better than anyone else in their space and initiating conversations about anything that might impact their industry. Host: Meetings Today Speaker: Carisa Bartelt, Manager, Industry Marketing, Cvent Wed 10/16 at 2 p.m.

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Report: Membership Growing Thanks to Better Communication

Associations Now

49 percent of individual membership associations say they use paid digital advertising to recruit members, a ten-point increase from 2023. Only 13 percent say they have a “very compelling” value proposition, despite consistently steady renewal rates of 85 percent across the industry.