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JANUARY 4, 2019

Creating visual content. Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. Christoph Trappe, Meetings Today ). .* – 10 Website and Email Marketing Best Practices for Small Nonprofits.

Video 285

Video Washington Social Media DC 285

Reid All About it

MAY 19, 2023

She warns that “careful human oversight, editing, and institutional knowledge is still required,” but suggests how to use it for research and content creation. Aaron Terr at Persuasion makes a free speech case for Section 230 , which prevents owners of social media platforms and online communities from being sued for user-generated content.

Strategy 195

Strategy Content Leadership Email Marketing 195

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MARCH 4, 2022

Presenter: Janelle Spratley, HR Generalist. Learn strategies for developing assessments that are both valid (they measure the right knowledge, skills, competencies) and reliable (they are consistent in that measurement) to provide stakeholders with actionable, defensible results for informed decision-making. More info/register.

Class 195

Class Certificate Content Committee 195

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JANUARY 7, 2022

Email marketing automation software. explains the costs associated with email marketing automation software and the factors affecting those costs. They also provide a brief overview of pricing for some of the most popular email marketing automation software. Should this meeting be an email?

North Carolina 195

North Carolina Software Email Marketing Sacramento 195

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FEBRUARY 12, 2021

Presenters: Harneet Singh, Director of Marketing, Preseem. Presenter: Cara Silletto, MBA, CSP, President & Chief Retention Officer, Magnet Culture. Presenter: Catherine Hackney, principal, Confident Communities Consulting. Presenters: Michael Hoffman, CEO of Gather Voices. More info/register. Host: EventMobi.

Revenue 370

Revenue North Carolina Industry Technology 370

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MAY 29, 2020

It covers virtual event strategy and technology, including a list of platforms for different purposes. Virtual learning strategies. During a virtual conference, attendee attention is more focused on the educational content. Presenter: Tim Schurr, Schurr Success, Inc. More info/register. Fri 5/29 at 1 p.m. 1 CAE credit.

San Diego 259

San Diego Strategy North Carolina Conference 259

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JULY 16, 2021

How to create an editorial calendar that will streamline your content strategy. Presenters: Jessie States, CMP, CMM, MPI Academy Director, MPI. Presenters: Elizabeth Weaver Engel, M.A., Presenters: David Spinks, Co-Founder, CMX. Presenters: Jennifer Baker, MSW, CAE, senior director, ASAE Business Services, Inc.

Revenue 195

Revenue Video Strategy Industry 195

Higher Logic

DECEMBER 5, 2019

If you want your marketing emails to earn a home in the right inbox, you’ll need more than brilliantly crafted content and personalization working for you. Those factors have the potential to pay off when your email hits the inbox and is opened, but what if it doesn’t make it that far? Proof your content.

Email Marketing 156

Email Marketing Tips Marketing Content 156

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DECEMBER 21, 2018

B2B content marketing predictions and trends for 2019. TopRank Marketing ). Webinars are on hold until after the holidays, so here are the educational events scheduled for early January. .* – 10 Website and Email Marketing Best Practices for Small Nonprofits. Hear tips for growing your email list.

Email Marketing 175

Email Marketing Social Media Library millennials 175

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JULY 9, 2021

Fri 7/9 at 12 p.m.* – Strategy First, Software Next. To explore this question, we are kicking off a three-part series—the first will be “Strategy First, Software Next.” Improve Your Email Engagement with a Conversational Email Strategy. Host: American Marketing Association. Presenter: Drift’s Sr.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

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MAY 14, 2021

Presenter: Trevor Blondeel , PCC, Founder, Operations Kickstart. Presenters: Liz Lathan , CEO, Haute Dokimazo. Hear three examples of how our customers have addressed this very challenge using practical, cost-effective strategies. Presenters: . This program will take a deeper dive into those two competencies. Host: PCMA.

St. Louis 341

St. Louis Technology Strategy Conference 341

Associations Now

AUGUST 5, 2019

When it comes to content strategy, it’s easy to lean on algorithms to make decisions on content presentation—but algorithms aren’t perfect, and they can create content blind spots if you’re not careful. And the failure to present it in the right context initially can cost you some momentum. What do you do?

Content 74

Content Social Media Examples Tools 74

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AUGUST 6, 2021

Fri 8/6 at 12 p.m.* – AI Now for Associations: Strategy: Where Do I Start? Learn the practical steps to create a technology strategy that aligns with your association’s mission and goals, and get a roadmap to take immediate action in support of your association. Why Your Association Needs to Embrace a “Digital First” Strategy.

Revenue 195

Revenue Certificate Oklahoma City Strategy 195

Associations Now

OCTOBER 29, 2019

Email marketing is a great way to get your message directly in front of members. But if you’re crafting each email with your organization, rather than your members, in mind, it’s likely that your emails will go unread. What kind of content do your members want? Trying to reach members through their inboxes?

Strategy 58

Strategy Newsletter Email Marketing Social Media 58

Freestone

FEBRUARY 21, 2024

Continue reading for helpful marketing planning strategies. What is a marketing plan? Marketing plans are operational documents that outline an advertising strategy to reach a target market and generate leads. A marketing plan also describes how a business will accomplish a particular mission or goal.

Marketing 79

Marketing LMS Social Media Course 79

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MAY 3, 2019

Conversations will include presentations and attendees discussing challenges and key points on each topic. Presenter: Mike Pennington, CAE, Novi Evangelist. Presenters: Vivian Swertinski, Sr. Tim Ahlenius, Director of Digital Strategy, Americaneagle.com. Presenter: digital media strategist Phil Gerbyshak.

Tucson 262

Tucson Phoenix Products Tools 262

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JUNE 23, 2017

If you need a DIY approach to analytics, take a look at Debbie King’s advice for creating an analytics strategy and roadmap at the Association Analytics blog. Presenter: Laura Quinn, founder, Idealware. Review new research that defines the critical actions learners rely on while consuming educational content. Duration: 1 hour.

DC 154

DC Content Education Software 154

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OCTOBER 12, 2018

How to explain content marketing to anyone. Content Marketing Institute ). If you host webinars, check out these two next Wednesday: “10 Ways to Extend the Reach of Your Webinar Content” and “How to Become a Superstar Webinar Presenter.” New Yorker ). 1 CAE credit. Location: Washington DC. Host: TechSoup.

DC 170

DC Las Vegas Washington Review 170

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AUGUST 19, 2016

In the meantime, we’re back in business with lots of good online content to absorb this week. Tue 8/23 at 9 a.m.* – 10 Website Design and Email Marketing Best Practices for NGOs. This webinar will demonstrate the importance of embracing new website and email marketing design and call-to-action trends.

Price 150

Price Social Media Email Marketing Innovation 150

Fonteva

DECEMBER 19, 2019

It’s likely that you have developed a set member engagement strategy over the years. Follow along from the top, or skip to the section that interests you most using the following table of contents: What is member engagement? Association member engagement strategies. Email marketing. Email marketing.

Member Engagement 59

Member Engagement Strategy LMS Class 59

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JUNE 2, 2017

As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Check out their series of posts about content hubs. When you create a content hub on your website, make sure Google finds it and likes it. 1 CAE credit. More info/register. Host: ASAE.

Raleigh 150

Raleigh Chicago DC Washington 150

Reid All About it

JULY 8, 2016

Presenters: Karin McGinnis, Attorney, Moore & Van Allen, PLLC. Presenter: Jerry Rackley, Chief Analyst, Demand Metric. A well-designed post-webinar survey can provide valuable feedback that you can use to incrementally improve your online presentations. Presenter: Lindsay Bealko, Expert Trainer, Idealware. 1 hour CMP.

DC 150

DC Certificate Washington Content 150

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JULY 7, 2023

Check out the content lineup if you haven’t already. The list is long but includes competitive intelligence gathering and data analytics, collating information in different formats from content-heavy websites, session topic ideation, attendee engagement and personalization, and networking and matchmaking. Host: ASAE Tue 7/11 at 12 p.m.

Tools 195

Tools Education Newsletter Chicago 195

Association Briefings

MARCH 30, 2021

You can thank a couple of recent events for the uptick in the importance of email marketing. Brand marketers, agency execs and email marketing experts say email marketing will reap the benefits of the decision, even though the cookie removal has been delayed until late 2023.

Communications 52

Communications Phoenix Email Marketing Newsletter 52

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NOVEMBER 10, 2017

If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy. This research will: Document which associations are developing and implementing content strategies.

DC 150

DC Washington Tools Education 150

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OCTOBER 7, 2016

Presenters: Marc Berger, National Nonprofit Tax Services Director, BDO USA, LLP. Presenter: Nick Borelli, President and Strategist, Borelli Strategies. Presenter: Gayle Rosnick, CMP and CMP-HC Certification Director, Convention Industry Council. Presenter: Brooke Gracey, Senior Mobile Event App Strategist, Cvent.

Mooc 208

Mooc Certificate DC millennials 208

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MARCH 25, 2016

Presenter: Elaine Biech, president of ebb associates. Learn how to understand your audience, simplify and organize content, and design memorable and engaging presentations and handouts. Host: ASAE Marketing Section. Presenters: John Leh, CEO & Lead Analyst, Talented Learning. More info. (1 1 CAE credit).

LMS 170

LMS Pennsylvania Committee Email Marketing 170

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MARCH 25, 2016

Presenter: Elaine Biech, president of ebb associates. Learn how to understand your audience, simplify and organize content, and design memorable and engaging presentations and handouts. Host: ASAE Marketing Section. Presenters: John Leh, CEO & Lead Analyst, Talented Learning. More info. (1 1 CAE credit).

LMS 150

LMS Pennsylvania Committee Texas 150

Higher Logic

MAY 29, 2020

If so, secure a copy of the strategic plan, and use it as the guide for your presentation. Member-generated content shows you’re the place to be , while fostering peer-to-peer engagement among your most valuable members. Looking to personalize and target your email communications strategy to different member segments?

Social Media 254

Social Media Tools Member Engagement Revenue 254

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MARCH 17, 2017

Aptify shows how associations can use inbound marketing for lead generation and, ultimately, membership recruitment. Follow along as a young professional goes from website visitor to new member in a process turbo-charged by inbound marketing content. Presenter: Brad Gurley, senior director of deliverability, Real Magnet.

DC 150

DC Washington America eBook 150

Membersuite

FEBRUARY 17, 2022

Revenue diversification is an essential strategy for achieving the financial stability needed to drive your mission forward. If you align member and market needs with your mission, you’ll discover plenty of overlap where you can offer revenue-generating solutions. Market Need #3: Stay on Top of Industry News and Information.

Revenue 135

Revenue Certificate eBook Education 135

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JULY 21, 2017

Presenter: Jenny Saucerman, instructional designer. Learn how social analytics can uncover insights that help strengthen engagement; how to ensure content is resonating with the target audience and how social channels play a vital role; and how you can increase business by analyzing the competition. More info/register.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

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OCTOBER 5, 2018

In their Ultimate Guide to SEO , HubSpot describes in plain English how to increase your site’s visibility and rankings with search engine optimization, content marketing, and link building. Presenter: Kristy Sadler, CMO at EventMobi. Presenters: George Constantine, Partner, Nonprofit Organizations Practice, Venable LLP.

DC 170

DC Washington Tools Certificate 170

EventMobi: Association Events

SEPTEMBER 28, 2023

According to the 2023 Membership Marketing Benchmarking Report , 50% of associations reported an increase in new member acquisitions, up from 44% in the 2022 report! With all those new members, you need a way to centralize your membership’s success and make it a part of your association marketing strategy.

Directory 147

Directory Organization How To Kansas City 147

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DECEMBER 9, 2016

I’ve been harping on ASAE exhibitors the past few years to step up their email marketing game. You still have a chance to make a good impression (or a bad one) with your post-show email. Presenter: Richard Millington, founder, FeverBee. Presenter: Jay Wilkinson, founder and CEO of Firespring. More info/register.

Tools 177

Tools Social Media Case Study Marketing 177

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DECEMBER 9, 2016

I’ve been harping on ASAE exhibitors the past few years to step up their email marketing game. You still have a chance to make a good impression (or a bad one) with your post-show email. Presenter: Richard Millington, founder, FeverBee. Presenter: Jay Wilkinson, founder and CEO of Firespring. More info/register.

Tools 150

Tools Social Media Case Study New York 150

Slice-Works

FEBRUARY 20, 2014

Content marketing satisfies your prospect’s need for essential information and your organization’s desire to shine as a trusted source of subject-matter expertise – subtly sparking “love-at-first-sight” resonance, laying foundations for long-term relationships and leading to a sale, membership renewal or other conversion to profit.

Content 28

Content How To Email Marketing Strategy 28