CMA Solutions

MARCH 6, 2024

Implementing healthcare-specific keywords, creating quality content and optimizing your site’s user experience are among the leading strategies to improving your SEO. In other words, writing educational blogs is good for your business and content marketing strategy. But they watch videos more. A lot more.

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Association Adviser

FEBRUARY 18, 2013

Last month, I attended eM+C’s All About Email LIVE! email marketing conference. A whole day dedicated to improving email? “Email marketing is simple,” you’re thinking. “Email is a workhorse, meant to be quick and cheap, not fancy and time-consuming,” you say.

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Reid All About it

MAY 19, 2023

She warns that “careful human oversight, editing, and institutional knowledge is still required,” but suggests how to use it for research and content creation. Aaron Terr at Persuasion makes a free speech case for Section 230 , which prevents owners of social media platforms and online communities from being sued for user-generated content.

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Reid All About it

JANUARY 7, 2022

Email marketing automation software. explains the costs associated with email marketing automation software and the factors affecting those costs. They also provide a brief overview of pricing for some of the most popular email marketing automation software. Should this meeting be an email?

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Reid All About it

JANUARY 26, 2024

Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders. Higher Logic explains what email marketers and their IT colleagues need to do. Bring all your questions to the AMA. More info/register.

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Associations Now

AUGUST 5, 2019

When it comes to content strategy, it’s easy to lean on algorithms to make decisions on content presentation—but algorithms aren’t perfect, and they can create content blind spots if you’re not careful. Sometimes, the secret to making a piece of content more useful or appealing to your audience is all about the presentation.

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WBT Systems

JUNE 26, 2017

They’ll have the opportunity to see what it’s like to be an active member of your community—and you’ll have the opportunity to add them to your email marketing list. Before you develop challenge content, be absolutely clear on the purpose of the challenge. Design the challenge content. Planning your learning challenge.

Member Engagement 161

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Achieve

MAY 24, 2024

Social media: Get creative with your promotional content on social media, such as sharing a video of a volunteer explaining how to opt-in by texting your keyword to your SMS short code. With the right text messaging software, you can easily add in multimedia elements like pictures and videos to inspire audiences.

How To 52

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Higher Logic

MAY 20, 2020

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Once you start thinking creatively, you can use all that content you prepped for your event to keep members engaged and increase revenue.

Revenue 296

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Reid All About it

MAY 12, 2023

shares 15 ways to improve your newsletter content and delivery. Episodes are published Monday mornings in both audio and video format on most podcast services. Q2 Email Marketing Tips Hear insights from six of the industry’s leading email marketing experts. But do you? Virtual for in-person attendees.

Chicago 200

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Associations Now

NOVEMBER 7, 2013

15 % The increase in the use of video in email marketing from 2012, according to the “2013 Online Video Marketing Trends Report.” ” A new report on online video marketing looks into some of the latest trends, including incorporating video into email.

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MultiBriefs

JUNE 29, 2023

Advertising is the only marketing method you need Newspaper, magazine, and television advertisements have their place in association marketing, but it's a mistake to rely on them exclusively. The International Foodservice Manufacturers Association is just one example of a B2B association using content marketing successfully.

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Reid All About it

JUNE 2, 2017

As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Check out their series of posts about content hubs. When you create a content hub on your website, make sure Google finds it and likes it. Presenters: Scott Abel, The Content Wrangler.

Raleigh 150

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Reid All About it

JULY 16, 2021

How to create an editorial calendar that will streamline your content strategy. This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. Presenter: Brudis Limar III, Head of Revenue – Sales and Marketing, e180. Quick hits. Neil Patel ). Stu Sjouwerman, KnowBe4 ). Host: Remo.

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Reid All About it

MAY 29, 2020

During a virtual conference, attendee attention is more focused on the educational content. Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. Content Forum Weekly Community Chat. Host: Content Forum.

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Associations Now

MAY 12, 2014

A new report from the Web Video Marketing Council takes a look at some of the latest trends in online video production, and the message is clear: Organizations are devoting more resources to engaging their audiences with a growing trove of video content. Online video is a hot commodity among many organizations.

Video 40

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Reid All About it

NOVEMBER 20, 2020

You devalue your community, content and conversations by not charging attendees an appropriate registration fee. This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. Brian Reardon, Vice President of Communications and Marketing, The Catholic Health Association of the United States.

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Associations Now

APRIL 28, 2020

But video workout site Daily Burn saw the most benefit, with a 310.2 Simply put, Google appears to be focused on surfacing content from the most trustworthy, expert organizations that specifically focus on global health issues particularly during a time of crisis,” Path Interactive Director of SEO Lily Ray wrote last month.

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Disciple Media

FEBRUARY 6, 2024

Membership websites or apps are dynamic digital platforms that enable hosts to offer exclusive content, services, or products to subscribers, typically in exchange for a recurring fee. Passive income potential: Automated systems for billing and content delivery can reduce the need for active management, making your business more efficient.

How To 36

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Association Briefings

MAY 6, 2021

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to each - particularly as it relates to email. That’s right, email marketing is still the best way for associations to reach these unique generations. Association marketers should use this to their advantage.

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Freestone

MARCH 4, 2024

Be sure to reach potential learners and market upcoming courses and events in as many ways as possible. Try using the following marketing channels: Social media platforms: LinkedIn, Facebook, YouTube, Instagram, and more. Email marketing: Send important updates about a new course and registration information directly to your learners.

Strategy 52

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Disciple Media

FEBRUARY 7, 2024

Whether it’s for educational content, fitness coaching, or exclusive access to resources, the goal is to create an environment where each member feels they are part of something transformative. For a coach, this could mean providing unparalleled access to personalized coaching sessions, exclusive content, or a supportive community.

How To 36

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Reid All About it

MAY 3, 2019

Learn about email marketing and automation, harnessing data to drive current and potential members’ participation in your community, and analyzing and acting on user behavior to deliver relevant, timely, personal content. Telling Your Story Through Blogs, Photos and Videos. More info/register. Host: Higher Logic.

Tucson 262

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Reid All About it

MAY 21, 2021

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. 5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid.

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Reid All About it

APRIL 30, 2021

Check this flowchart before you decide to put that content behind a paywall or lead magnet form. Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. Wes Trochlil ). Mon 5/3 at 1 p.m.

Education 354

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Reid All About it

MARCH 4, 2022

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. Presenter: Mia Masson, Head of Content at Swapcard, and manager, Evolve, an online community and virtual event series. Top Trends in Content Marketing 2022. Host: Content Marketing Institute.

Class 195

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Reid All About it

JUNE 23, 2017

EDT or listen to the podcast or video replay later. Review new research that defines the critical actions learners rely on while consuming educational content. Learn how to increase engagement to drive pipeline, how to move from passive to active marketing, and how to leverage behavioral data to find your best leads.

DC 153

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Reid All About it

JULY 7, 2023

Check out the content lineup if you haven’t already. The list is long but includes competitive intelligence gathering and data analytics, collating information in different formats from content-heavy websites, session topic ideation, attendee engagement and personalization, and networking and matchmaking. 1 CAE credit. CAE credit.

Tools 195

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Reid All About it

OCTOBER 12, 2018

How to explain content marketing to anyone. Content Marketing Institute ). If you host webinars, check out these two next Wednesday: “10 Ways to Extend the Reach of Your Webinar Content” and “How to Become a Superstar Webinar Presenter.” 10 Ways to Extend the Reach of Your Webinar Content. New Yorker ).

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MemberClicks

FEBRUARY 7, 2023

Access to your members-only content, online community, learning management system, job board, etc. Add new members to your online community Direct new members to your online community —you can even make it easy by giving them instructions or a video walkthrough of how to use the platform. The second (or third) time’s the charm.

Learning Management System 98

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Membersuite

JULY 16, 2021

They help you make the best decisions about strategy, programs, events, content, benefits, marketing, and more. Make sure your AMS can integrate with the other systems where data resides, like your learning management system, event platform, email/marketing platform, and online community. Siloed data is of no use.

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Fonteva

NOVEMBER 10, 2021

We would recommend Fonteva Marketing Manager for an intuitive system that will streamline all your marketing needs. So the big question is, how to create a killer content marketing strategy ? It’s perhaps stating the obvious, but knowing your goals is the jumping-off point for any virtual event marketing master plan.

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Disciple Media

AUGUST 23, 2023

Creating these personas will guide your content creation, marketing strategies, and overall approach, ensuring alignment with your target audience. Engage by sharing valuable content, responding to comments, and building a community. Build a content strategy Content is king.

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Higher Logic

JUNE 14, 2018

The CMX blog shares a variety of resources about community management, including videos, articles, and announcements. Since marketing automation is just one sub-field of marketing, there aren’t many blogs or podcasts dedicated specifically to marketing automation alone, but it’s a topic addressed often across marketing blogs.

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Disciple Media

MAY 24, 2023

Email marketing can be extremely cost-effective. But before you can engage in email marketing you need to have an email subscriber list. In the guide below we’ll cover all aspects of creating an email list that will become an integral part of your growth strategy. Will you use email to augment digital ads?

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MemberClicks

DECEMBER 19, 2023

A basic website typically includes public-facing information about your: Mission, vision, and values Organizational history Leadership staff or board members Ways people can get involved Services and programming Contact information to learn more A membership website includes this information, but also offers gated, members-only content and pages.

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Associations Now

JULY 2, 2019

Much of the campaign’s success boils down to using a few common digital marketing tools and targeting a small group of nonmembers in the pilot phase. Email marketing. It also refined key messages in the emails by monitoring open and click-through rates. Here’s how the AOA team did it. Social media advertising.

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