Nimble AMS

MAY 13, 2021

Almost three quarters of associations are looking to increase non-dues revenue and develop and/or offer new benefits and services. ?. So how can you recruit, reach, and retain members to achieve these strategic goals? Increase member engagement. ?. Three effective ways to increase member engagement.

Member Engagement 78

Member Engagement How To Newsletter Certificate 78

Higher Logic

MARCH 19, 2019

By investing in quality digital advertising space, making engagement growth a priority, promoting your space, and striking a good advertising balance, you can increase exposure for your own initiatives or bring in more outside sponsorship, all leading to additional non-dues revenue. You want high participation and engagement.

Revenue 191

Revenue Tips Massachusetts Newsletter 191

Reid All About it

APRIL 12, 2024

They also tell the stories of two association executives who generated more revenue after changing their approach to sponsorship. Learn to create targeted personas in ChatGPT for personalized content and interactions. Learn about planning a vendor showcase and revenue-generating potential. by Tony Rossell, Marketing General Inc.

Revenue 256

Revenue Strategy Price Newsletter 256

Reid All About it

FEBRUARY 9, 2024

Learn the steps and best practices to transition your association from a traditional convener to a dynamic, content-producing powerhouse. Hear about the potential benefits and challenges of such a transformation, from increased reach and engagement to new revenue streams, while learning how to navigate potential obstacles.

Newsletter 266

Newsletter Certificate Denver Case Study 266

Blue Sky eLearn

SEPTEMBER 12, 2018

While no membership programs actively neglect their engagement techniques, it can still be incredibly easy to forget about the foundation of your success: member engagement. Ambitious new goals or projects can sometimes overshadow the importance of continual engagement work. Podcasts and Other Audio Content.

Content 173

Content Member Engagement Tools Strategy 173

Reid All About it

APRIL 26, 2024

Bernard Huang at Clearscope explains why ranch-style SEO —publishing granular, targeted pieces of content—is a better strategy than the old skyscraper SEO that focused on all-encompassing content pillar pages. Engagement scoring. Rachel Mace at Association Analytics explains how to set up and use an engagement scoring model.

Content 222

Content Survey Education Strategy 222

Association Analytics

MARCH 13, 2024

All of this information can help inform your association on how to move the needle towards increasing member participation and revenue. It’s important to note that engagement scoring should not act as a grading system for either your members or your internal departments. Set a member engagement goal.

Review 169

Review Member Engagement Process Examples 169

Reid All About it

MARCH 17, 2023

But excellent content isn’t enough to gain market share. Content is a commodity, says WBT Systems. Learn what elements of engaging and effective online learning you must build into your live and on-demand programs. Association revenue. Newsletters. shares 15 ways to improve your newsletter content and delivery.

Revenue 205

Revenue Certificate Committee Leadership 205

Reid All About it

SEPTEMBER 15, 2023

The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. Curated reading lists are the best, right? So, let’s move on to the rest of your weekend reading.

LMS 256

LMS Revenue Arlington Education 256

Reid All About it

MARCH 11, 2022

WBT Systems describes the barriers to virtual attendee attention and suggests solutions for keeping your attendees engaged. Member engagement. This time, he shares what conservation groups can teach associations about member engagement. Presenter: Ronja Francoeur, Member Engagement Specialist.

LMS 195

LMS Revenue Los Angeles Newsletter 195

Reid All About it

NOVEMBER 26, 2021

How the Pandemic Has Reshaped Digital Work and Content. But the same drivers fueling the creation of more digital assets make it harder than ever to collaborate on content creation and manage digital assets. How Associations Can Tap a New Source of Non-Dues Revenue in Corporations (Non Dues-a-Palooza Monthly Expert Series).

Newsletter 195

Newsletter Revenue Certificate Leadership 195

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Blue Sky eLearn

FEBRUARY 4, 2020

For your association’s member businesses, this may mean mastering new emerging technologies in your industry or even hitting specific success metrics within their own internal processes. However, whether increasing non-dues revenue or new member recruitment, it’s just as important that your organization follows through with these goals.

Organization 270

Organization LMS Software Social Media 270

Fonteva

DECEMBER 19, 2019

Whether your association is made up of professionals in the same field or alumni who went to the same university, member engagement should always be one of your top priorities. Engagement secures your association’s relevance and fuels healthy member retention. Why is member engagement important?

Member Engagement 59

Member Engagement Strategy LMS Class 59

Association Adviser

NOVEMBER 13, 2018

Download a recording of “A Balanced Approach to Member Engagement” here. If people aren’t staying long on your blog, that could be a hint that your readers want shorter content. A lot of blogs have moved to shorter forms of content because readers are looking for quick-hit information. Have additional questions?

Member Engagement 60

Member Engagement Survey Social Media Communications 60

Reid All About it

JANUARY 29, 2021

– Learn How AI Based Personalization Has Become a Crucial Driver of Revenue and Growth (I.C.E. Explore the trends and technologies your association can better monetize and/or innovate with so you can more effectively educate and communicate with your members, constituents, and the public. 1 CAE credit. More info/register.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

Protech

JUNE 11, 2020

It can also serve as the central hub for members to interact, share content and manage industry resources. . To help get your online career center off and running, here are a few pieces of advice association managers can immediately implement to engage with and serve members, all while growing non-dues revenue. .

Revenue 83

Revenue Tips Social Media Communications 83

Reid All About it

MAY 12, 2023

Newsletters. I bet members interact with your newsletters more regularly than any other product or service, which means your association should carefully plan and design each edition. shares 15 ways to improve your newsletter content and delivery. But do you? Virtual for in-person attendees. No plan, no progress.

Chicago 200

Chicago Newsletter Mooc Education 200

Association Adviser

MAY 23, 2018

To my association family: Generating non-dues revenue (NDR) and increasing those figures year over year for associations is a key responsibility of being a Senior Group Publisher (that’s me!) Each association is unique in their goals, needs, communication platforms, members and legislative functions. at Naylor Association Solutions.

Revenue 69

Revenue Survey Communications Newsletter 69

Reid All About it

JULY 7, 2023

Check out the content lineup if you haven’t already. The list is long but includes competitive intelligence gathering and data analytics, collating information in different formats from content-heavy websites, session topic ideation, attendee engagement and personalization, and networking and matchmaking. 1 CAE credit.

Tools 195

Tools Education Newsletter Chicago 195

Higher Logic

MARCH 8, 2018

Good marketing delivers relevant content. Great marketing delivers personalized, timely content to the right people. Sending a monthly customer newsletter with industry updates is different from an email campaign for an upcoming event, or even an onboarding campaign for new members or certification course.

Texas 214

Texas Florida Newsletter Email Marketing 214

Freestone

MARCH 7, 2024

Introduction Are you looking for strategies to boost member engagement in your professional development program? A Professional Development Day is an innovative way to keep members engaged with your learning program. Try making your association’s Professional Development Day free to members.

How To 74

How To Course Tips Education 74

Association Adviser

MAY 29, 2018

Thankfully, there are varied approaches to increase non-dues revenue (NDR) from member communication. Whatever the approach, the common principle in practice is: The more value your communication programs can provide to BOTH members and advertisers, the better positioned your association is to earn higher non-dues revenue.

Revenue 63

Revenue Communications Newsletter Directory 63

Freestone

FEBRUARY 29, 2024

Now more than ever, members are turning to their professional associations for continuing education, certifications, and career advancement resources. It’s up to your organization to deliver diverse content that’s relevant and engaging, ensuring members return to your program year after year.

LMS 52

LMS How To Certificate Learning Management System 52

Reid All About it

MAY 5, 2023

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. How Your Association Can Prepare for Economic Uncertainty In a challenging economy, it’s more important than ever for associations to think about how they can diversify their revenue streams. AMS requirements. 1 CAE credit.

Chicago 205

Chicago Education Certificate Revenue 205

Reid All About it

JULY 30, 2021

Non-dues revenue. 55 days from now, you could be in Nashville hanging around with people whose associations are rolling in non-dues revenue and people who want to emulate their success. People are too busy to find and vet the educational content they need, so do the dirty work for them. How to Use Your Member Engagement Scores.

Newsletter 195

Newsletter Certificate Technology Strategy 195

Aaron Wolowiec

OCTOBER 18, 2016

Without communication, both internally and externally, there’s no content, no strategy. At the same time, nearly 80 percent of associations said their members ignore their communications – up from 59 percent in 2015. If you’ve been following this blog for the past five years (heck….even That goes for businesses, too.

Communications 223

Communications Survey Social Media Revenue 223

EventMobi: Association Events

SEPTEMBER 21, 2023

Acquiring new members comes with upfront costs, especially those tied to marketing. Implementing even the most basic member retention strategies will not only save you money, it’ll help you increase revenue over time! For example, after you host a fantastic event, you can give members a space to keep the conversation going!

Strategy 130

Strategy Software Social Media Discount 130

Reid All About it

JULY 24, 2020

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Boost Membership & Non-dues Revenue in a Virtual World with Open Communities.

Montana 259

Montana Revenue Case Study Conference 259

Reid All About it

JANUARY 28, 2022

Learn about the importance of properly positioning your benefits, how to best communicate the value of your member benefits, drive member engagement and member retention, how to present your benefits for maximum engagement, and how to deliver a better member experience. More info/register. Host: Grype.

Newsletter 195

Newsletter Survey Team Software 195

Higher Logic

JANUARY 30, 2018

If your staff doesn’t have experience in web design or enough time to devote to site architecture, content, and hosting services, you risk becoming part of that statistic. Instead of taking that risk, consider hiring a professional web designer or agency to create an attractive website that draws members and prospects in.

Event Planning 218

Event Planning Video Project Content 218

Reid All About it

JULY 16, 2021

Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.

Revenue 195

Revenue Video Strategy Industry 195

Freestone

MARCH 4, 2024

An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. To retain your learners, you should aim to foster ongoing engagement and encourage loyalty to your continuing education program. Non-dues revenue goals.

Strategy 52

Strategy Marketing How To LMS 52

Reid All About it

JULY 10, 2020

A webinar is a content stream, he says. Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Event experience. 1 CAE credit.

Montana 365

Montana Content Price Strategy 365

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Should sponsored content be permitted in your member communications?

Revenue 60

Revenue St. Louis Price Cost 60

Higher Logic

JUNE 6, 2019

But if you’re an organization where customer or member engagement is high priority, retention is a major KPI, and your customers and members need the support of the organization and one another to succeed in their jobs, you’d get much more value out of a platform meant for online community. You add a huge revenue opportunity.

Tips 136

Tips Social Media Revenue Content 136

MemberClicks

MARCH 14, 2024

This can adversely impact your association’s membership retention and engagement efforts, which are critical to your success. The Importance of Accurate Data Accurate data is critical to keeping members engaged in ways that matter most to them. It also informs your decisions, which rely on the latest and best data.

Alaska 52

Alaska Software Member Engagement System 52