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Association Brain Food: 6.7.24

Reid All About it

AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. Google doesn’t look kindly on AI-infused content. You won’t stand out in your market or connect and build trust with your audience if you’re publishing mediocre AI-generated content. Event technology.

Chicago 259
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Strategies for driving non-dues revenue for your association

Nimble AMS

Taking a strategic approach to driving non-dues revenue might seem challenging. Read on for proven techniques and technolog ies that will help you boost your non-dues revenue in no time. . Driving non-dues revenue is critically important to your association’s long-term success. Strategies for driving non-dues revenue.

Revenue 133
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Association Brain Food: 5.24.24

Reid All About it

After a successful April gathering in Alexandria VA, 501Works, PerByte, and Adage Technologies are hosting another Ven-Con for AMS/CRM vendors and consultants in Chicago on Tuesday, June 11. Ven-Con’s goal is to drive positive change in the AMS/CRM and technology systems selection space. Event engagement. Association magazines.

LMS 248
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Association Brain Food: 4.26.24

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Mark Athitakis at Associations Now dug into new research about membership organizations from iSeatz, a loyalty technology company. Bernard Huang at Clearscope explains why ranch-style SEO —publishing granular, targeted pieces of content—is a better strategy than the old skyscraper SEO that focused on all-encompassing content pillar pages.

Content 271
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Association Brain Food: 6.14.24

Reid All About it

This post resonates with a sometimes scary but excellent book I’m reading now, The Coming Wave: Technology, Power, and the Twenty-first Century’s Greatest Dilemma by Mustafa Suleyman, co-founder of the AI company DeepMind, which was acquired by Google. Non-dues revenue. SEO for AI-powered search results. by Wilfred M.

Arlington 212
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Association Brain Food: 10.13.23

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Associations usually rely on corporate marketing budgets for sponsorship revenue. At The Paris Review, former W hotel bartender Stephen Haines explains what happened after the brand’s acquisition by Marriott. It’s one thing to say that you can meet your goals using technology. Brand acquisition. Word choices. More info/register.

Revenue 276
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Association Brain Food: 4.19.24

Reid All About it

Hear about best practices, cutting-edge technology, tips to avoid common pitfalls, and real-world examples. Networking Discussion: Best Practices for Diversifying Revenue Join your Fridays@4 colleagues for an open discussion about your best practices or challenges in diversifying revenue. CAE credit. More info/register.