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Should Volunteers Groups Have Separate Social Media Accounts?

Associations Now

There are a multitude of online discussions that occur, but one last week on Collaborate [ASAE member login required] caught my eye because it received a lot of response and made me think it might be an issue that crops up a decent amount at associations. Social media can move quickly, which means a brand can also be harmed quickly online. “We

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Boosting Membership Retention from the Start: Your Members’ First 3 Months

Spark Consulting

Send a welcome email with login credentials to the members-only portal. You want your new members to login ASAP, so make it easy for them by giving them all the info (links included!) Not only will this promote your new members, but it will give them content to share on their own social media channels as well.

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Building Buy-In for an Online Community at Your Association

Higher Logic

Member-generated content shows you’re the place to be , while fostering peer-to-peer engagement among your most valuable members. They receive value from their membership through peer-to-peer connections, mentoring, access to experts, exclusive content, and more. Give members a place to learn and find the right content.

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Building a Membership Website That Works: 7 Steps

MemberClicks

A basic website typically includes public-facing information about your: Mission, vision, and values Organizational history Leadership staff or board members Ways people can get involved Services and programming Contact information to learn more A membership website includes this information, but also offers gated, members-only content and pages.

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5 Tips for Getting the Most Out of Your Association’s Event

Blue Sky eLearn

Repurposing Conference Content. Focus on your social media marketing strategies. Social media is the most effective and organic way to raise awareness of your events and drive more registration. The typical login process is always tedious for users, so look into Swoop for a password-free secure login option.

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Social Media Roundup: Facebook Tightens Nonprofits’ Organic Reach

Associations Now

Harder days appear to be on the horizon as the social network quiets the microphone used to reach your audiences. All that, plus new additions to the company’s tool set, in today’s Facebook-centric Social Media Roundup. Facebook Logins Expand to Mobile. Facebook’s Dwindling Organic Reach.

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What’s the Difference Between Quantitative and Qualitative Community Data? (And When to Use Them)

Higher Logic

Your company can use that data to create better products, publish more helpful content, and improve the customer experience. A few examples include visits, logins, and the number of discussion posts published in a certain time period. For instance, community logins might spike every year in June.

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