Achieve

AUGUST 18, 2023

It’s no secret that effective marketing helps maximize the fundraising potential of your nonprofit’s events. For events that have a high fundraising potential to start, such as live auctions, being strategic in your marketing efforts can lead to significant revenue generation. Let’s get started!

Marketing 52

Marketing Video Social Media Revenue 52

Nimble AMS

SEPTEMBER 8, 2022

In the Salesforce State of Marketing report, 84% of marketers surveyed said customer expectations were changing their digital strategies. . Marketing Cloud. With Marketing Cloud, staff can leverage AI to anticipate member behavior and provide a personalized experience. Download now. Salesforce Einstein.

Organization 120

Organization Massachusetts Revenue Survey 120

Higher Logic

JUNE 5, 2020

We'll look at stats in each of these categories: Online Community Costs and Return on Investment (ROI). Online Community Costs and Return on Investment (ROI). As communities age, the cost per member decreases dramatically – dropping significantly after year three. Lower support costs (48%). Marketing (45%).

Analysis 272

Analysis Cost eBook Report 272

Association Adviser

NOVEMBER 27, 2017

For our November poll, we asked Association Adviser readers if they’d rather have more staff to help with membership marketing or more money to help power their membership marketing plans. The results are in: By a slim majority, readers responded that they’d rather have a larger budget for membership marketing.

CA 61

CA Marketing eBook Tools 61

Membership Marketing

AUGUST 14, 2020

Each year the goal of the Membership Marketing Benchmarking Report is to help associations better understand what is working in membership recruitment, engagement, and retention. The emerging marketing channel is paid digital advertising. So how do you make a case for sustaining and even increasing your membership marketing budget?

Report 95

Report Marketing Recruiting Recruitment 95

Association Adviser

DECEMBER 19, 2017

When deciding whether or not to renew or become a new member, cost is usually not the main decision point, Vivian Swertinski of Informz and Elizabeth Arritt of the American Association of Airport Executives explained. Associations must actively work to make the question of “Is the membership cost worth the value I get in return?”

Technology 62

Technology Marketing Cost Tools 62

Association Adviser

DECEMBER 19, 2017

When deciding whether or not to renew or become a new member, cost is usually not the main decision point, Vivian Swertinski of Informz and Elizabeth Arritt of the American Association of Airport Executives explained. Associations must actively work to make the question of “Is the membership cost worth the value I get in return?”

Technology 60

Technology Marketing Cost Tools 60

Association Success

DECEMBER 15, 2020

They provide man hours, word-of-mouth marketing, and emotional and creative insight that keeps your association moving forward. Tasio created a simple spreadsheet to figure this calculation out yourself which you can download here. Total cost to service a member over historical data period.

Discount 147

Discount Revenue Cost Resources 147

Membersuite

JULY 6, 2022

Typically, this group includes membership, accounting, IT, events, member/customer service, education, certifications, and marketing staff. #2: Identify how the existing AMS is: Costing your association time and money. 2: Make the Case for a New AMS—if the Case Hasn’t Already Been Made. 5: Research and Contact Vendors.

Proposal 158

Proposal Software Cost Project 158

Nimble AMS

AUGUST 25, 2021

It’s the leading AMS system built on the Salesforce CRM platform, which means you get a powerful set of membership management features, plus modern capabilities, including artificial intelligence and process automation, and a detailed view of your members that supports data-based decision making and targeted member marketing and engagement.

Membership Management 122

Membership Management Software System Cost 122

Higher Logic

MAY 29, 2020

Their discussions, the resources they download, and the feedback they give you are all crucial to building your member personas. Download our eBook, Maximize Association Value with Engagement , for the full list of ways a community builds your association’s member acquisition and member engagement efforts. Be the industry leader.

Social Media 254

Social Media Tools Member Engagement Revenue 254

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! Step 7: Market, market, market! What is a Membership Drive?

How To 130

How To Discount Social Media Software 130

Higher Logic

APRIL 25, 2019

Let’s get ‘appy and talk about how organizations can cost-effectively enable staff, attendees, speakers, and sponsors to connect and provide feedback during a conference or other event. Get the buzz going in your online community by offering rewards to customers or members who download and use the app. Mobile Event Apps: No Laptop?

Massachusetts 226

Massachusetts Newsletter Social Media Conference 226

Association Briefings

DECEMBER 19, 2020

The smart use of data can have a profound impact on all sectors of an association - membership, marketing, communications, meetings, education, and advocacy. Creating these member experiences is one of the most complex challenges an association’s marketing team faces today. Your average cost-per-click (CPC) would be $5.58.

Marketing 52

Marketing eBook millennials Cost 52

WBT Systems

OCTOBER 25, 2016

Many associations are guilty of devaluing online learning courses and webinars as there is typically less administration overhead and no hard costs associated with things like booking a room or organizing lunch, so the event is perceived as creating less of an impact. However this is not the case!

Price 150

Price Course Discount Cost 150

Higher Logic

SEPTEMBER 4, 2018

With the advent of marketing automation systems, companies are harnessing the power of the internet to draw customers to their site. They may even be better optimized than your marketing content, because the way a user asks a question in Google might be closer to the way users ask a question in a discussion forum. Attract Prospects.

eBook 120

eBook How To Content Software 120

Higher Logic

JUNE 13, 2019

Lower support costs (52%). Marketing (48%). Lower support costs (52%). While you’re at it, download the full State of Community Management Report. The top five functional groups most likely to have community performance goals are: Marketing (40%). Innovation (32%). Knowledge management (53%). Innovation (32%).

Strategy 195

Strategy Report Team Cost 195

WBT Systems

SEPTEMBER 6, 2016

Getting input from Marketing, IT, and Finance departments can help you to achieve buy-in from the whole organization, making the move to a new system easier. Understand your Cost Options – It is critical to agree a payment structure that is in line with planned usage of the system and the association’s business model.

Certificate 150

Certificate System Tips Project 150

Higher Logic

JANUARY 24, 2019

But that’s only one piece of the puzzle: you also have finance software, marketing software, and event planning and management software. We’ve all gotten terrible impressions of businesses and organizations that flood our inbox with marketing emails and repeated appeals. Download articles or other content.

Communications 209

Communications Software Member Engagement Event Planning 209

Association Success

NOVEMBER 2, 2020

Do a quick Google search, download the 80s classic “Short Circuit,” and resume reading.) . That’s where dashboards come in, says digital marketing expert and Salesforce MVP Chris Zullo , who currently serves as the managing director for Dupont Circle Solutions, a Salesforce consulting firm in Virginia. . “A

How To 148

How To CA Virginia Revenue 148

Freestone

DECEMBER 12, 2023

Offer dynamic and diverse content On-demand content is any learning material that can be downloaded at any time. Make sure your learning management system can easily support your content purchases and downloads. Here are 13 ways to leverage your learning management system (LMS) to generate non-dues revenue: 1.

Learning Management System 82

Learning Management System LMS Revenue System 82

Membersuite

MAY 17, 2022

As the cost of a college degree rises and the perception of its value falls, credentialing programs are receiving a lot of positive press. Selling them to individuals and employers in your market is sometimes the real challenge. Your positive research findings are marketable.

How To 152

How To Certificate Course Revenue 152

WBT Systems

JULY 31, 2018

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. And that’s just the cost of joining. Scholarships.

millennials 150

millennials Resources North Carolina Certificate 150

Higher Logic

FEBRUARY 21, 2020

But they also offer other solutions you can add on for no extra cost, like a community tool. Customer marketing is becoming increasingly important to tech companies. But everyone knows that marketing communications are much more effective when they’re targeted. The problem is, not many customer marketers have a tool to do this.

eBook 286

eBook Tools Products Communications 286

Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Sticking with MGI for a moment, Tony Rossell explains how MGI survey participants made a successful case for increasing their membership marketing budgets.

Revenue 227

Revenue Survey Education Strategy 227

EventMobi: Association Events

SEPTEMBER 13, 2023

Providing a great member experience keeps people close and saves you the cost of having to build your relationships from scratch each year! This organic connection is worth its weight in gold and can save you on big marketing costs. Improving your organization’s member experience helps you with: Member retention.

Member Experience 130

Member Experience Tips How To Software 130

Associations Now

JANUARY 21, 2016

A study released this week by the Association of National Advertisers (ANA) and the advertising-fraud firm White Ops suggests that marketers could lose as much as $7.2 The level of criminal, nonhuman traffic literally robbing marketers’ brand-building investments is a travesty,” Liodice said in a news release.

Cost 40

Cost Report Video Industry 40

Higher Logic

OCTOBER 23, 2018

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. 28% of associations said members could not justify membership costs with any significant ROI. 23% of associations reported members found l ack of value.

Tools 258

Tools eBook Report Learning Management System 258

WBT Systems

FEBRUARY 6, 2018

New players in the online learning market are bringing fresh ideas to online course development and marketing. If your online course doesn’t meet a market need, it won’t succeed. You’re looking for proof of market—evidence that will validate your online course idea. How much do they cost? No demand, no students.

Course 160

Course How To eBook Price 160

GrowthZone

JANUARY 22, 2019

Hosting a physical conference is cost-prohibitive for many organizations with small budgets, making it an out-of-reach goal. An excellent marketing tool. Here are 4 reasons why every association should consider hosting a virtual conference: 1) Cost Effective. Download Why Member Engagement No Longer Means Face-to-Face.

Conference 113

Conference Cost Certificate Member Engagement 113

Membersuite

OCTOBER 21, 2022

If, for example, in the coming months or years, your association collects additional member engagement data, virtual attendee data, email marketing data, or online learner data, the data warehouse will be able to handle its storage and analytics. Drive Revenue and Provide a Major Competitive Advantage.

Analysis 142

Analysis eBook Software Report 142

Membership Marketing

JULY 20, 2017

The 2017 Membership Marketing Benchmarking Report is now available as a downloadable PDF. In addition the increases reported in total membership counts, the 2017 Membership Marketing Benchmarking Report also highlights continuing strong data on other key membership statistics.

Report 49

Report Marketing millennials Directory 49

Higher Logic

JANUARY 7, 2019

Bonus: there are several marketing tools out there that can be integrated with online community software to help you achieve business objectives like increasing membership value, streamlining communications, and making a positive impact on your people and your bottom line. The Business Impact of Online Communities. But how to engage?

Case Study 204

Case Study Tools Marketing Resources 204

Higher Logic

JUNE 11, 2019

Using that data, you can use tools like marketing automation to send targeted, personalized outreach to members based on the events they have expressed interest in. Using mobile apps, your organization can cost-effectively enable staff, attendees, speakers, and sponsors to connect and offer valuable feedback during an event or conference.

Conference 218

Conference Library Resources Content 218

Freestone

MARCH 7, 2024

You can also keep costs down with a virtual PD Day. How to coordinate a Professional Development Day lineup PD Day is intended to help your members start on a journey for personal growth. Download now The post How to plan a professional development day for your association appeared first on Freestone by Community Brands.

How To 73

How To Course Tips Education 73

Spark Consulting

FEBRUARY 6, 2014

Assuming she does that, you should be starting to get some sort of a sense of what she’s interested in, so you offer her something that will cost her some money, but not much, and that you’re reasonably sure she’ll like. If she’s downloaded a bunch of stuff to read, maybe offer her a book to purchase.

Cost 150

Cost Recruiting Recruitment Leadership 150

Aptify

MARCH 30, 2023

However, it’s important to consider the costs and opportunities involved in not moving to a new system. For example: How much will it cost if a percentage of your membership base leaves due to a poor member experience? Are you juggling multiple systems, such as marketing, event management, and accounting?

Software 72

Software How To Membership Management System 72