Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Sticking with MGI for a moment, Tony Rossell explains how MGI survey participants made a successful case for increasing their membership marketing budgets.

Revenue 230

Revenue Survey Education Strategy 230

Higher Logic

JUNE 5, 2020

We'll look at stats in each of these categories: Online Community Costs and Return on Investment (ROI). Online Community Costs and Return on Investment (ROI). As communities age, the cost per member decreases dramatically – dropping significantly after year three. Lower support costs (48%). Marketing (45%).

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Analysis Cost eBook Report 272

Association Success

NOVEMBER 2, 2020

Do a quick Google search, download the 80s classic “Short Circuit,” and resume reading.) . That’s where dashboards come in, says digital marketing expert and Salesforce MVP Chris Zullo , who currently serves as the managing director for Dupont Circle Solutions, a Salesforce consulting firm in Virginia. . “A Revenues and expenses.

How To 148

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WBT Systems

OCTOBER 25, 2016

Many associations are guilty of devaluing online learning courses and webinars as there is typically less administration overhead and no hard costs associated with things like booking a room or organizing lunch, so the event is perceived as creating less of an impact. However this is not the case! appeared first on WBT Systems.

Price 150

Price Course Discount Cost 150

Association Adviser

NOVEMBER 13, 2018

They strengthen your community, increase brand recognition, provide networking opportunities, establish thought leadership and generate revenue. This will help keep your association top of mind the next time that employer needs to advertise hiring opportunities, and possibly increase your non-dues revenue margins from paid job listings.

Revenue 67

Revenue How To Discount Resources 67

Membersuite

MAY 17, 2022

As the cost of a college degree rises and the perception of its value falls, credentialing programs are receiving a lot of positive press. Selling them to individuals and employers in your market is sometimes the real challenge. Your positive research findings are marketable.

How To 152

How To Certificate Course Revenue 152

Membersuite

OCTOBER 21, 2022

Imagine what you’ll learn if you can analyze transactions and engagement by aggregate or by segments, such as membership type, membership tenure, job function, staff size, revenue, gender, age, career stage, or other data sets you collect. Drive Revenue and Provide a Major Competitive Advantage.

Analysis 142

Analysis eBook Software Report 142

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue. Step 7: Market, market, market!

How To 130

How To Discount Social Media Software 130

Membership Marketing

AUGUST 14, 2020

Each year the goal of the Membership Marketing Benchmarking Report is to help associations better understand what is working in membership recruitment, engagement, and retention. The emerging marketing channel is paid digital advertising. So how do you make a case for sustaining and even increasing your membership marketing budget?

Report 95

Report Marketing Recruiting Recruitment 95

Protech

OCTOBER 6, 2020

By Liz Palm, Marketing Director. Transforming Association Revenue Models . T he traditional revenue model for associations – one that primarily relied on an annual meeting or conference to support their operational budget – is no longer sustainable. Fewer in-person attendees will mean lower costs to hold in-person events.

Revenue 124

Revenue Social Media Content Cost 124

Association Adviser

NOVEMBER 27, 2017

For our November poll, we asked Association Adviser readers if they’d rather have more staff to help with membership marketing or more money to help power their membership marketing plans. The results are in: By a slim majority, readers responded that they’d rather have a larger budget for membership marketing.

CA 61

CA Marketing eBook Tools 61

EventMobi: Association Events

SEPTEMBER 13, 2023

Providing a great member experience keeps people close and saves you the cost of having to build your relationships from scratch each year! This organic connection is worth its weight in gold and can save you on big marketing costs. Improving your organization’s member experience helps you with: Member retention.

Member Experience 130

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Higher Logic

APRIL 25, 2019

Let’s get ‘appy and talk about how organizations can cost-effectively enable staff, attendees, speakers, and sponsors to connect and provide feedback during a conference or other event. Get the buzz going in your online community by offering rewards to customers or members who download and use the app. Mobile Event Apps: No Laptop?

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Massachusetts Newsletter Social Media Conference 226

Reid All About it

JUNE 2, 2023

Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. Someone who fills out a form to download content is NOT a lead. Host: Grip Speakers: Abi Cannons, Senior Product Marketing Manager, Grip Matt Coyne, Chief Content Creator, Waves Connects Panos Moutafis, CEO & Co-Founder, Zenus Inc.

Technology 195

Technology Chicago Education System 195

WBT Systems

FEBRUARY 6, 2018

New players in the online learning market are bringing fresh ideas to online course development and marketing. They’re making millions of dollars in revenue, so they’re doing something right, for example, knowing how to validate an online course idea. If your online course doesn’t meet a market need, it won’t succeed.

Course 161

Course How To eBook Price 161

Higher Logic

FEBRUARY 10, 2017

While we may not do a great job of tracking our community’s competitive advantage and revenue/cost savings right now, one thing is clear: communities have impact. Nearly all – 92 percent – of marketing and community leaders surveyed reported that their community has an impact on the organization. That’s a sizeable number.

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Revenue Survey Analysis Maine 120

Freestone

MARCH 7, 2024

Remember that the goal of PD Day isn’t to increase non-dues revenue, but to create awareness about your learning program and show how you can support members throughout their career journey. Download now The post How to plan a professional development day for your association appeared first on Freestone by Community Brands.

How To 72

How To Course Tips Education 72

Higher Logic

JUNE 11, 2019

Using that data, you can use tools like marketing automation to send targeted, personalized outreach to members based on the events they have expressed interest in. Using mobile apps, your organization can cost-effectively enable staff, attendees, speakers, and sponsors to connect and offer valuable feedback during an event or conference.

Conference 218

Conference Library Resources Content 218

WBT Systems

JULY 31, 2018

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. And that’s just the cost of joining.

millennials 150

millennials Resources North Carolina Certificate 150

GrowthZone

NOVEMBER 15, 2022

Chambers have a business model with recurring revenue. Just over the last few years you’ve seen lots of businesses realize what an amazing thing it is to have recurring revenue. You’ll find that not only is it easier to sell, it increases retention and brings in more dues and non-dues revenue. Marketing and Sales.

Analysis 78

Analysis Revenue Cost Social Media 78

Higher Logic

SEPTEMBER 25, 2018

MSCPA marketed its community in its print magazine and reminded members of its launch through its website and email. The conversations highlighted issues between CPAs and the Department of Revenue (DOR), including technical issues and software glitches that MSCPA wasn’t aware of, so it stepped in to help. “We

Case Study 120

Case Study Massachusetts Newsletter Software 120

Higher Logic

JANUARY 3, 2020

When executed with proper planning and resources, a customer community can have a tangible impact on key business performance indicators, including ticket deflection, revenue generation, and customer satisfaction. Improve (decrease) support costs by 32.9% Download our eBook for more details: 3. year-over-year. Did you know?

eBook 194

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Associations Now

OCTOBER 23, 2018

Its “sonomoji” connect members, boost engagement, and drive nondues revenue. I’ll let Kelly Stafford, CAE, chief marketing officer at SDMS, explain. “In In addition to using it for marketing and merchandise, he said, ‘Well, what about an actual sticker pack for the app store?’”. Emoji just for sonographers?

Social Media 90

Social Media Revenue Products Examples 90

Achieve

JUNE 30, 2022

From virtual fundraising events to text-to-give campaigns, there are a variety of ways to connect with supporters digitally while also earning revenue for your cause. . Then, your supporters will generate revenue for your organization by making online purchases through your program’s app or browser extension at participating retailers. .

Revenue 52

Revenue Social Media Cost Team 52

EventMobi: Association Events

AUGUST 11, 2023

Building an association website with valuable content and an attractive web design can help you: Retain current members Attract new members Raise the value of your sponsor packages Boost event registrations Drive non dues revenue Gather key data about member behavior Curious about what makes an association website shine? Sponsor placements.

Examples 130

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Association TRENDS

APRIL 24, 2020

This Playbook details the lessons we learned along the way to achieving our most cost-effective and best-attended conference ever, including: How we determined costs and converted content. Tactics we’re still using to keep attendees engaged and generate new revenue. To download this free resource, click here.

Cost 52

Cost Revenue Innovation Conference 52

Association Freak

MAY 21, 2022

The Shifting Association Market. Some knew the market was shifting around them. This gave us an understanding of which market forces they were up against and, much more importantly, what they could do about it. Some knew the market was shifting around them. Market Pressures On Association Succeses.

Revenue 72

Revenue Discount Products Marketing 72

Disciple Media

FEBRUARY 6, 2024

Whether you are a coach, creator or business, starting a membership site can transform how you engage with your audience and create a recurring revenue stream. The key benefits we repeatedly hear reported are: Stable, recurring revenue: Predictable income streams provide financial stability and facilitate long-term planning.

How To 36

How To Price Analysis Content 36

Higher Logic

JUNE 6, 2019

You add a huge revenue opportunity. Someone else gets the ad revenue. Let’s be real: Google and Facebook own the majority of the ad market. Why send members and prospects somewhere else when you could be bringing that traffic – and potential ad revenue – to your own site? The problem?

Tips 136

Tips Social Media Revenue Content 136

Nimble AMS

JULY 8, 2021

Association industry research from Community Brands shows that organizations of all sizes say that membership dues typically provide 45 percent of revenue for their organization. Download now. Where would your association be without them? The last thing you can afford to do is lose any membership dues. Here are five ways.

Member Experience 100

Member Experience Tips Recruiting Recruitment 100

Nimble AMS

MAY 17, 2022

So, how can an association recruit and retain staff in this job seeker’s market? . Ineffective tech can also cost your organization money and employees. “No Download now. Job quit numbers also rose in March to 4.5 million, increasing in business and professional settings. . Offer technology training for all employees.

Recruiting 140

Recruiting Recruitment Technology Innovation 140

Socious

OCTOBER 24, 2016

Here are three of the best ways to use your member engagement metrics to help increase revenue. 3 Ways to Use Engagement Metrics to Increase Revenue. Sponsors are often an important source of non-dues revenue for associations. Fully engaged customers or member exhibit a 23% premium in terms of wallet, profitability, and revenue.

Member Engagement 100

Member Engagement Revenue Recruiting Recruitment 100

YourMembership

FEBRUARY 27, 2014

Some associations are losing market penetration within their industry when looking at the percentage of potential members versus the number actual members. The side effects of this change are: A loss of traditional revenue generated by membership dues. Please take a moment and download this case study. Generational Pressures.

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Case Study Arizona Social Media Revenue 150

Higher Logic

JANUARY 15, 2019

Well, it’s not exactly how Leo Tolstoy began his classic novel, Anna Karenina, but if he’d been a marketer, we’d bet at least a dollar that he would have. With robust, accurate data, your buyer personas go from guesswork and suppositions to precise tools that will guide your marketing strategy and sales enablement process. Great data.

Software 136

Software Tips Survey Marketing 136

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

Association Success

OCTOBER 13, 2020

But devoting energy to content production without a clear strategy can incur heavy costs with underwhelming benefits. Top digital marketing formats for content include: Blogs. Papers and downloadable content. Download it now. Establishing an effective content strategy doesn’t have to be hard. Social media.

Products 78

Products Content Strategy Social Media 78

Forj

MAY 25, 2021

Therefore, you rarely invest in add-on CE experiences beyond what’s required of you to maintain licensure, and as a result, contribute little non-dues revenue to your association. However, if your LMS doesn’t make it easy to author new modules and market these new courses, it will be a challenge to release new credits for your members.

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LMS Learning Management System Course Case Study 91