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How to Improve Your Organization’s Member Experience: 14 Tips for Events, Engagement & Beyond

EventMobi: Association Events

Excitement, pride, gratitude—all of these emotions can stem from a positive member experience! So how do you improve your member experience? Member experience describes how people view, feel about, and engage with your organization’s brand. But first… Why Does Member Experience Matter?

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How Much Does an Event App Cost?

Socious

If you’re considering creating a mobile app for your members, you’re not alone. Each of those apps cost quite a bit of money, although how much money ranges from several thousand dollars to several million. 4 Factors that Affect the Cost of Your Mobile Event App. Factor #1) Marketing. Factor #2) Member Value.

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What to include in your membership marketing plan

Optimist Consulting

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. These are the most commonly used channels: Direct marketing: Member emails, hard copy mailings, SMS/instant messages, and via direct marketing from partnerships you may have (if opted in). Potential members.

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Association Brain Food: 4.19.24

Reid All About it

Discuss synergies between social media teams, digital marketing teams and org-wide employees in scaling the social media efforts of a brand. Host: American Marketing Association Speaker: Sandy de Arango, Lead Solution Specialist, Sprinklr Tue 4/23 at 12 p.m. More info/register (ASAE members only). More info/register.

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Association Brain Food Weekly: 7.2.21

Reid All About it

Creating your Content Stream—from Marketing to Sales to Programs. Content is key to marketing and sales success across the entire member lifecycle from prospect to paying member to actively engaged volunteer and leader. It is used to drive marketing campaigns, anchor sales conversations, and fuel the member experience.

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Member Retention in 2019: Why They Leave & 3 Ways to Keep Them

Higher Logic

The Membership Marketing Benchmark Report asked associations why they think members don’t renew. The two biggest reasons they mentioned, after “lack of engagement ” (37%) were: Members c ould not justify membership costs with any significant ROI ( 28% ). Members thought their membership lacked value ( 23%).

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Association Brain Food Weekly: 5.3.19

Reid All About it

Neil Pasricha, Harvard Business Review ). Hear about 20+ helpful freemium, low-cost, and game-changing solutions out there to make your job easier—tools that can automate your workday and make connecting online easier. I bet you didn’t even know I was gone. Spoilers have been infuriating people since Victorian times. Tue 5/7 at 1 p.m.

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