Thanks For Playing

OCTOBER 16, 2012

I'm presenting on the topic above at the Events By Design Small Staff Association workshop today, and while it's too late to join us, I thought I could share my best membership marketing tips for small staff associations (aka "the handout") with everyone. Customer Service! Little Things Mean a Lot! Get the invoices out on time.

Marketing 150

Marketing Newsletter Recruiting Recruitment 150

Higher Logic

MAY 19, 2016

Could your marketing department benefit from your organization’s community? It doesn’t matter what your community is for or why your organization decided to establish one -- it can be a powerful tool for your marketing department. Your most dedicated members or customers are also some of your greatest marketing allies.

Team 136

Team Marketing Newsletter eBook 136

ISAE

MAY 13, 2024

Thanks to positive market changes, members’ finances seem to be in a better place, which allows them to continue paying dues. Consequently, when it’s time for members to renew, they might think that the cost of the membership outweighs the benefits or opt to try a different association. Embrace technology. Seek external partnerships.

Los Angeles 93

Los Angeles Discount Library Committee 93

Reid All About it

JANUARY 22, 2021

WBT Systems suggests putting on your behavioral scientist hat if you want to recruit and engage volunteers while virtual fatigue is running rampant. His 21 tips to improve your corporate partnership program (with links to additional resources) is the place to start (and return to) if your sponsorship program needs tweaking or overhauling.

Innovation 370

Innovation Communications Education Strategy 370

EventMobi: Association Events

SEPTEMBER 21, 2023

In this blog post, we’ll cover: How to increase membership retention The best member retention strategies Tips on creating an event strategy for member retention What Is Membership Retention and Why Does It Matter? Membership retention is an organization’s ability to keep its members active following recruitment and onboarding.

Strategy 130

Strategy Software Social Media Discount 130

WBT Systems

JULY 31, 2018

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. And that’s just the cost of joining.

millennials 150

millennials Resources North Carolina Certificate 150

Nimble AMS

JULY 28, 2022

An AMS should help your association manage membership records, optimize marketing and sales efforts, streamline communication campaigns, and other important office tasks. While the upfront cost for an AMS might be more expensive than you initially expect, in the long run, purchasing new technology will save you money.

Software 123

Software LMS Learning Management System Missouri 123

Reid All About it

JANUARY 29, 2021

Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Your voice—along with those of nearly 1,000 association leaders around the world—will help us all gain insights about what is working to recruit, engage and retain members during the pandemic.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

Reid All About it

APRIL 28, 2023

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Member recruitment. Membership marketing has come a long way since I first started in associations. Frankly, we’re smarter about it now. Audience avatar. Online community. 1 CAE credit.

DC 205

DC Recruiting Recruitment Washington 205

Nimble AMS

MAY 13, 2022

Recruiting younger members by providing desirable benefits is vital for organizational success and longevity.?When With the ever-rising cost of higher education, your association must embrace the new trend of outcomes-based education , such as training and certifications necessary for young graduates’ personal and professional goals.

millennials 113

millennials Certificate Member Engagement Tips 113

Association Analytics

FEBRUARY 14, 2022

We can help you move analytics to the top of the list by giving you tips to build a business case and how to articulate it to others. Revenue growth driven by improved membership numbers, increased product sales and optimized marketing reach and effectiveness. Evaluate Your Opportunity Costs. This will save time and money.

How To 169

How To Case Study Cost Revenue 169

Reid All About it

DECEMBER 1, 2023

Member recruitment. To attract young members , you must recruit in ways that make sense to them. That’s on us, says Jay Cost at The Dispatch. 6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? 1 CAE credit.

Arlington 266

Arlington Technology Strategy Los Angeles 266

Reid All About it

DECEMBER 8, 2023

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. The Data Bunch: The Hidden Costs of Dirty Data: How Clean Up Can Transform Your Organization Find out about the hidden costs of dirty data and assess its impact on your organization. 1 CMP credit.

Strategy 272

Strategy Video Technology Innovation 272

Reid All About it

NOVEMBER 12, 2021

Marketing fundamentals. Tom Roach at Marketing Week says these seven fundamentals of marketing communication have stayed relevant because they’re based on how our brains work, not on how specific technology works. It’s a good list to compare against your marketing strategies and tactics. Board foresight. Host: MemberBoat.

Recruiting 195

Recruiting Recruitment Survey Revenue 195

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Lunch costs are on your own. Lunch costs are on your own.

Chicago 200

Chicago Newsletter Mooc Education 200

Fonteva

FEBRUARY 9, 2021

From the topics you offer to the ease of your registration process, we’ve compiled a couple of key tips to keep in mind: Offer courses that will appeal to your members Make the online registration process easy to find and complete Invest in a secure online payment processor Follow up with a course registration confirmation email.

Course 98

Course Tips Discount Process 98

Reid All About it

SEPTEMBER 15, 2023

Hat tip to Tip Tucker Kendall, CAE who, also on Collaborate, recommended nonprofitready.org as a primer on accounting and financial statements for nonprofits. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Financial statements. Microcredentials. Data strategy.

LMS 256

LMS Revenue Arlington Education 256

Nimble AMS

SEPTEMBER 8, 2022

In the Salesforce State of Marketing report, 84% of marketers surveyed said customer expectations were changing their digital strategies. . Marketing Cloud. With Marketing Cloud, staff can leverage AI to anticipate member behavior and provide a personalized experience. Salesforce Einstein. Download now.

Organization 120

Organization Massachusetts Revenue Survey 120

MemberClicks

AUGUST 1, 2023

Marketing Plan – Your marketing plan outlines quarterly goals, metrics for success, and strategies and tactics for reaching your ideal member profile and generating revenue to accomplish your goals in Step 1. Expense budget – Includes expected costs, ongoing costs and associated costs.

Recruiting 52

Recruiting Recruitment Cost Discount 52

MemberClicks

SEPTEMBER 21, 2022

This makes it way more cost-effective to retain the support of existing members than recruiting, onboarding and engaging new members all the time. Looking for more tips on how to make your membership renewal letter shine? The post Membership Renewals: Strategies, Processes and Tips appeared first on MemberClicks.

Process 52

Process Strategy Tips Discount 52

Reid All About it

JUNE 18, 2021

Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. Community experts will be showcasing platforms and sharing their knowledge with the association market. Host: ASAE.

LMS 369

LMS Certificate America Committee 369

Reid All About it

OCTOBER 9, 2020

Tips for living online: lessons from six months of the COVID-19 pandemic. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Take away a tip sheet to share with your virtual moderators, and to use for running meetings smoother yourself. Joshua Hardwick, Ahrefs ).

Utah 370

Utah LMS Conference Technology 370

Reid All About it

JANUARY 19, 2024

Nimble AMS explains how an AMS empowers your association’s recruitment, engagement and retention efforts by helping you better understand members, anticipate their needs, provide a better digital experience and deliver personalized emails and content. Marketing to Gen Z and millennials. Will costs finally come down?

Revenue 256

Revenue Strategy Member Engagement United States 256

Aaron Wolowiec

JULY 12, 2016

According to Marketing General Inc. ’s s 2016 Membership Marketing Benchmarking Report , it’s issues such as balancing a limited budget, engaging younger members and understanding what members truly want, especially in terms of networking and professional development. What keeps association leaders up at night?

Certificate 140

Certificate Recruiting Recruitment Social Media 140

MemberClicks

AUGUST 9, 2022

Hybrid events boast a variety of perks, including: Cost effective & budget friendly option. Choose a tool that integrates with and/or includes both a virtual event platform and marketing software (like MemberClicks!). Marketing tools. Our tips are: Test out all your software and equipment before the big day.

Tools 52

Tools Conference Organization Tips 52

Spark Consulting

OCTOBER 17, 2017

According to ASAE’s Benchmarking in Association Management: Membership and Components Policies and Procedures , the average association invests $20,000 a year on recruitment and $15,000 on retention. It’s cheaper and easier to keep an existing member than to get a new one.

Recruiting 225

Recruiting Recruitment Cost Price 225

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue. Step 7: Market, market, market!

How To 130

How To Discount Social Media Software 130

Reid All About it

APRIL 21, 2023

They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support and evaluation. Membership marketing. MemberSuite reminds us why data-informed content marketing is such a powerful tool for associations.

Education 195

Education Committee Recruiting Recruitment 195

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

Reid All About it

MAY 19, 2023

Q2 Email Marketing Tips Hear insights from six of the industry’s leading email marketing experts. Discover the latest email tips, trends and tactics for both business and consumer markets that will take your campaigns to the next level. .* – Do This, Not That! More info/register. Fri 5/19 at 4 p.m. CMP credit. .

Strategy 195

Strategy Content Leadership Email Marketing 195

Reid All About it

JUNE 11, 2021

WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Level up with these 15 association marketing resources—books, podcasts and blogs. Do you need support with membership marketing? Chapter benchmarking. Quick hits.

Certificate 322

Certificate Technology Communications Revenue 322

Higher Logic

JANUARY 3, 2020

Improve (decrease) support costs by 32.9% Online communities bookend your customer reference program by allowing you to both identify and recruit strong customer advocates , as well as connect prospects and customers in the community for a positive and authentic reference experience. Achieve 41% greater average customer profit margin.

eBook 194

eBook Products Tips Tools 194

Reid All About it

JANUARY 10, 2020

Quick hits before we get to the list of this week’s free education: Lots of useful advice here: 20 of the best SEO tips for keyword rankings and Google in 2020. Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Elise Dopson, Databox ). Tue 1/14 at 1 p.m. –

LMS 243

LMS Software Chicago Washington 243

Reid All About it

JUNE 2, 2023

Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. WBT Systems says learning analytics can answer all kinds of questions about your education programs, including their market performance, effectiveness, and value to learners and your association. Don’t have a salesperson call them.

Technology 195

Technology Chicago Education System 195

Reid All About it

MARCH 3, 2017

You don’t see many posts about recruiting small businesses for membership , so I was excited to read this one by J.P. He quickly takes on benefits, recruitment tactics and dues for small or start-up businesses. It’s a must read for anyone in an association membership, marketing or executive position. 1 CAE credit.

millennials 150

millennials Recruiting Recruitment Revenue 150

Blue Sky eLearn

OCTOBER 19, 2020

Your engagement efforts should aim to meet those needs—after all, the value your association offers has to outweigh the cost of membership. If you can only focus on either recruitment or retention, it’s more cost-effective and beneficial to focus on the latter. So, what exactly does association member engagement consist of?

Association Management 250

Association Management Committee Learning Management System Software 250

Reid All About it

APRIL 14, 2023

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. Quick hits Follow these tips to counteract ten major survey response biases and improve your survey data. I followed advice in this recipe and this one too. . – 1 CAE credit.

Leadership 195

Leadership Education Revenue Strategy 195