Membership Marketing

JULY 7, 2020

Membership recruitment for a trade association brings more challenges than selling individual membership. Here are some of the players to consider in the process of recruiting a company or organization to join your trade group and the strategies for a successful program.

Recruiting 64

Recruiting Recruitment Cost Process 64

NXUnite

FEBRUARY 19, 2024

The Big Data Analytics healthcare industry is projected to be worth multimillion USD by 2029 as people put more faith in its potential to improve patient care, streamline operational efficiency, and contain costs. EHR integration unifies care teams to collaborate and problem-solve through organized file management and secure transferability.

Examples 130

Examples Analysis Software Library 130

Membership Marketing

FEBRUARY 7, 2018

One of the questions that I am frequently asked is how to calculate membership servicing costs. Here is a real life story on how NOT to calculate the cost to serve a member. But in all seriousness, when an organization assigns too much cost to serving a member, the calculation can kill a membership program.

Cost 49

Cost Revenue Analysis Recruiting 49

Higher Logic

AUGUST 17, 2016

These types of workplace perks are everywhere these days, but they may actually be harming your organization. These perks are meant to reflect a culture that helps employers recruit and retain top-rate talent to their organizations. This has the potential to create resentment amongst organization members.

Organization 120

Organization How To millennials eBook 120

Reid All About it

DECEMBER 1, 2023

Member recruitment. To attract young members , you must recruit in ways that make sense to them. Impexium recommends proving you’re an organization they can trust, delivering benefits they value, and having processes and systems that facilitate member referrals, new member onboarding, testimonials, social presence, and member feedback.

Arlington 268

Arlington Technology Strategy Los Angeles 268

Nimble AMS

FEBRUARY 27, 2023

Imagine w hat would happen to your organization if your outdated association management software (AMS) suddenly imploded. M embers couldn’t pay their dues , n ew members couldn’t join , and no one could participate in your online community. Your association would see a decline in member engagement , retention , and recruitment.

Software 136

Software Certificate Sample Review 136

Associations Now

AUGUST 23, 2023

Recruitment and retention remain top-of-mind concerns for employers in 2023. Research has shown that for many employees, the decision to stay or leave is influenced by whether an organization offers staff professional development opportunities. It’s cost-effective and time effective.”

Strategy 98

Strategy Library Recruiting Recruitment 98

MemberClicks

AUGUST 1, 2023

Professional associations – A group of people who work in the same profession or industry and are organized around collaboration and advancing career interests, growth and development. Nonprofit associations – A charitable organization with a mission that serves a specific need or cause. Recruit your board.

Recruiting 52

Recruiting Recruitment Cost Discount 52

Ngage Management

MARCH 15, 2024

Here are several compelling reasons why your organization needs an AMC: Expertise and Experience : AMCs employ professionals with extensive experience in association management. These experts bring a wealth of knowledge in event planning, membership recruitment, financial management, marketing, and governance.

Association Management 52

Association Management Guidelines Cost Resources 52

GrowthZone

NOVEMBER 29, 2022

Employee turnover is a common challenge for organizations and can have a major impact on your success. Turnover is disruptive, costs money, and impacts employee morale. The actual cost is difficult to measure but may include increased workloads, overtime expenses, and reduced productivity associated with low employee morale.

Cost 78

Cost Recruiting Recruitment Products 78

Association Success

SEPTEMBER 20, 2018

Will it cost more to organize an onboarding program to your events now, or replace the member who won’t return because they had a negative first experience? Remind them how much it costs to recruit a new member versus retain one. Remember the first time you went to an association event and how that felt?

Member Engagement 232

Member Engagement Cost Recruiting Recruitment 232

EventMobi: Association Events

SEPTEMBER 21, 2023

Whether you’re running a club, association, or any other kind of membership organization, your long-haul members are one of your greatest assets. Membership retention is an organization’s ability to keep its members active following recruitment and onboarding. Why does member retention matter? Engage your members.

Strategy 130

Strategy Software Social Media Discount 130

Higher Logic

MAY 13, 2020

We’re most attached to the groups or organizations that we’re most involved in. Maybe you’re struggling with: Retaining and recruiting more members. If this sounds impossible, it would be hard to achieve this level of personalization with individual outreach alone – that’s not scalable or cost effective. And the inverse is true.

Tools 296

Tools Communications Email Marketing Recruiting 296

Reid All About it

FEBRUARY 23, 2024

. – The In-Between is Ineffective (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! Organizer: GLAM Wed 2/28 from 9 a.m. 1 CAE credit. More info/register.

DC 263

DC Washington Member Engagement Innovation 263

Nimble AMS

JULY 28, 2022

During the pandemic leaders rethought how they handled all aspects of their organization more than ever before. According to Liane Radford of Dennison & Associates, due to the upheaval of the past years “organizations have started to change their mindset on budget, needing to get more flexible on what they spend.”

Software 123

Software LMS Learning Management System Missouri 123

MemberClicks

AUGUST 9, 2022

According to recent research, more than a third (34%) of organizers forecast they’ll invest more in hybrid events in the next few years and 25% of the surveyed organizers plan to host 5-10 hybrid events annually. The best way to organize your hybrid event. There is no “best way” to organize or break out your hybrid event.

Tools 52

Tools Conference Tips Organization 52

Higher Logic

MAY 29, 2020

Your organization needs to bring in new members to meet revenue goals, and often, this includes increasing the young member base. The goal: If your organization offers certifications, continued education, or trainings as membership benefits, your leadership may want to boost involvement in these areas to grow non-dues revenue.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

OCTOBER 27, 2023

Sherry Budziak at.orgSource describes how two associations’ partnerships with civic and governmental organizations acted as safety nets in times of crisis. Organizer: Cecilia Sepp, CAE, CNP, founder, Rogue Tulips Consulting Fri 10/27 at 12:30 p.m. – Strategic partnerships. Value proposition. . More info/register. More info/register.

LMS 257

LMS North Carolina Recruiting Recruitment 257

Blue Sky eLearn

DECEMBER 17, 2020

Conference organizers and meeting planners can even have what Joy and Erik call their Dream Partners. Understands the difference between Value vs. Cost vs. Investment . These could be Recruiters, Sales/Booth People, Decision Makers, and Influencers/Educators like AAPS uses. . Are Thought Leaders in their industry .

Directory 209

Directory Conference Recruiting Recruitment 209

Association Analytics

FEBRUARY 14, 2022

The outcomes you can achieve tend to fall into four buckets that benefit your organization. These will support your business case by aligning with your goals: Consistent, trusted data with standard interactive reports using a common language that employees throughout your organization easily understand – all in a secure data warehouse.

How To 169

How To Case Study Cost Revenue 169

Nimble AMS

JULY 5, 2023

To ensure your organization thrives, you’ll need to invest in your staff. Read our blog for five employee empowerment strategies you can adopt at your organization today. Likewise, your organization can suffer. This is where you can utilize employee empowerment. By being intentional about employee empowerment.

Tips 114

Tips Team Recruiting Recruitment 114

EventMobi: Association Events

OCTOBER 19, 2023

If you run a membership organization, you know how important it is to engage and retain your members. After all, members are the lifeblood of your organization: they support your organization’s mission, attend events, and form your community! Here’s how to organize and execute your campaign in 9 simple steps!

How To 130

How To Discount Social Media Software 130

Reid All About it

APRIL 28, 2023

Member recruitment. Impexium suggests member recruitment strategies that will successfully drive your marketing efforts in this very different marketplace. Online communities are extremely popular with younger audiences—the toughest ones to recruit and retain. Frankly, we’re smarter about it now. Online community. 1 CAE credit.

DC 205

DC Recruiting Recruitment Washington 205

NXUnite

JANUARY 9, 2024

For example, let’s say your school is following 99Pledges’ guide to organizing a read-a-thon , which recommends each student receive a personal donation page where their friends and family can pledge donations. However, recruiting new ones to support each campaign comes at a much higher cost than simply engaging past donors.

Software 130

Software Revenue Communications Examples 130

Reid All About it

APRIL 5, 2024

They’re looking for a 501(c)(3) organization whose powerful mission could impact more people more deeply if it had marketing and branding help. I also noticed a lack of intention in solving these issues: most associations admit to not having member engagement, young professional recruitment and lapsed member reengagement plans.

Revenue 257

Revenue Price Denver Tools 257

Reid All About it

JANUARY 22, 2021

WBT Systems suggests putting on your behavioral scientist hat if you want to recruit and engage volunteers while virtual fatigue is running rampant. – Member ROI Simplified: Safeguarding Your Organization’s Future. Organizer: Claudia Trapp, CAE, Senior Director, Programs and Education, IRP, Inc. Sponsorships.

Innovation 370

Innovation Communications Education Strategy 370

Reid All About it

DECEMBER 8, 2023

. – The Future of Thought Leadership (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! Attend as many or as few sessions as you wish—sessions described below.

Strategy 274

Strategy Video Technology Innovation 274

Nimble AMS

JUNE 22, 2023

It’s time for your organization to purchase new association management software (AMS). Most of your board members will look at the big picture and need to know how the AMS investment will help the entire organization. Share feedback on important issues affecting the organization. You know it. Others at your association know it.

How To 106

How To Software Revenue Technology 106

Membership Marketing

AUGUST 16, 2012

The writer asked me, “What do you think is biggest mistake that organizations make in the membership marketing?”. Most membership organizations under invest in getting new members. Frequently, I speak with organizations that have very lofty plans on how many new members they want to add.

Recruiting 40

Recruiting Recruitment Organization Revenue 40

Velvet Chainsaw

FEBRUARY 22, 2024

Conference organizers know that the “main course” of their education offering and value proposition is in the concurrent education sessions. Partner with a speaker coach or recruit members/staff who have great reviews for their presentation skills to develop and lead a series of webinars. This model can be very risky.

Committee 65

Committee Education Tips Recruiting 65

Nimble AMS

APRIL 29, 2023

Choose modern association management software for your organization and you can expect the following benefits: 1. When you provide personalized options, your members are more likely to engage in your organization, boosting your ROI. Does your organization offer technology training? Become a data-driven organization.

Technology 106

Technology Software Innovation Member Experience 106

Reid All About it

JANUARY 29, 2021

Your voice—along with those of nearly 1,000 association leaders around the world—will help us all gain insights about what is working to recruit, engage and retain members during the pandemic. Now that your organization has nearly a year of remote work under its belt, it’s time to ask: do your managers know what they’re doing?

Newsletter 370

Newsletter Education Recruiting Recruitment 370

Forj

APRIL 22, 2021

We’ve found that there are many considerations that go into pricing eLearning courses, from the cost of creating a course to the value it provides. It’s especially important considering education is the short game; increasing membership through retention and recruitment is the end goal. Subject Matter Experts. Developers.

Price 172

Price Course LMS Discount 172

Reid All About it

JANUARY 19, 2024

Nimble AMS explains how an AMS empowers your association’s recruitment, engagement and retention efforts by helping you better understand members, anticipate their needs, provide a better digital experience and deliver personalized emails and content. Another funny, personal post with life and association lessons along the way.

Revenue 257

Revenue Strategy Member Engagement United States 257

.orgSource

APRIL 25, 2023

However, the data you gather will depend on what information proves to be most useful for your organization. Consider whether there is someone in your organization who could advance to fill that position. This is often more cost-effective, especially when you add the benefit of the goodwill surrounding a promotion.

Review 88

Review Recruiting Recruitment Project 88

Reid All About it

NOVEMBER 12, 2021

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. 7 Ways to Recruit and Retain Revenue Generating Talent During the Great Resignation. Event organizers are quickly realizing that hybrid isn’t cheap and requires a lot more work. Dawn Penfold, President, MeetingJobs.

Recruiting 195

Recruiting Recruitment Survey Revenue 195

Associations Now

OCTOBER 21, 2013

Our results clearly show that it’s no longer a question of whether an organization is recruiting through social media—it’s about how they are leveraging social tools to achieve the biggest benefits. A new report shows that most recruiters are using social networks to find and vet job candidates. Let us know in the comments.

Recruiting 40

Recruiting Recruitment Social Media Cost 40