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How to Sell Memberships More Effectively to Qualified Candidates

MemberClicks

Use Social Media to Make Connections Social media remains a powerful tool in getting out your message and expanding your membership. Social media can be effective in promoting short-term promotions. Encourage members to share on social media and use it to promote events.

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Defining Your Member Value Proposition

MemberClicks

An Example of a Value Proposition A simple sample example of a value proposition for a fast food restaurant could be “hot, delicious food served quickly at an affordable price.” It should help balance the cost vs value scale, helping to make the membership decision easier.

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30 Ways to Save Money on Your Next Association Event

MemberClicks

Venues, booking vendors and speakers, ordering banners and signage, etc all cost money. Earning money from events First off, it’s important to remember that running events—although they cost you money—will actually earn you money, too. Ticket sales should help recoup some of the cost. BUT—good news!—there

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Sample Marketing Language for Automatic Membership Renewals

Membership Marketing

Sample Marketing Language for Automatic Membership Renewals. I get a lot of questions about this, so I thought it might be of help to provide some sample language you can use to present this option on recruitment and renewal efforts. ” This language is provided as a sample only. Cost of Wrong Strategy. (8).

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From Idea into Reality: 8 Steps to Start an Association

MemberClicks

Expense budget – Includes expected costs, ongoing costs and associated costs. Break-even analysis and business ratios – Outlines your fixed costs relative to your profit to give insight into your revenue and potential costs against your growth and profits. Recruit your board.

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Q&A: A Balanced Approach to Member Engagement

Association Adviser

Article formats like Top 5 or Top 10 lists are popular social media posts that give readers easy-to-absorb information and help them digest important information you want them to see even if they’re on the go. We think everyone is being more cautious with the information they post on social media, including associations.

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Is “Ambient Data” from Social Media Channels Useful for Funders?

Beth Kanter

One of the themes that bubbled up was the role of ambient data from social media channels and I agreed to lead a discussion on: How useful is this data for foundations? The professional tools for monitoring and analyzing social media data can be expensive and pose a steep learning curve.