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Event Email Marketing for Associations: 3 Essentials

Blue Sky eLearn

Never forget that their continued support is conditional on the exchange of extra resources, events, and opportunities. However, you can only maximize the benefits of email marketing to your event when you employ specific engagement strategies. In this guide, you’ll find out how and why you should: Optimize your email content.

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How to create an association marketing strategy

Freestone

Consider leveraging a newsletter which highlights upcoming continuing education courses, exciting events, and special learning opportunities to show off your program. Further enhance the learning experience and drive learner retention by ensuring course registration and event signups are easy. Sponsor acquisition.

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How to Use Webinars to Promote Your eLearning Programs

Blue Sky eLearn

Yes, this will probably increase your registration numbers, but how are you getting the word out there? Social Media Marketing – whatever sites you are using for social media should be working to get more people registered for your events! Also, include a link (or links) to other related content and courses.

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Why Data Analytics is Important and How to Budget Accurately

Higher Logic

That data becomes even more powerful when combined with data from other systems, like an AMS/CRM, email marketing, marketing automation platform or Google Analytics. Budget is a major consideration, of course, and you’ll want to plan accurately. The longer a project takes to show value, the more risk increases.

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Association Brain Food: 1.26.24

Reid All About it

The weekly list of free educational events and resources for the association community… Membership. I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. If it intrigues you, check it out—12 CAE credits too.

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Association Brain Food: 4.12.24

Reid All About it

The weekly list of free educational events and resources for the association community… I would love to live Like a river flows, Carried by the surprise Of its own unfolding. Even well-meaning learners who’ve paid for online courses and conferences are apt to click away if their attention wanes during your program. SMS marketing.

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How to Send Onboarding Emails that Make Your Association’s New Members Feel Welcome Right Away

Aptify

Then, send them a few short emails that let them know what communications to expect, where to go for information, and how to take advantage of their new member benefits. Here are some examples of content to include in your email series: Remind them of the benefits they will now receive as a member of your association.

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